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All You Want to Know About Pay-Per-Click

By Subscribe to RSS | December 3rd 2011 | Views:

There are various means available when it comes to internet marketing. However, each method will always come down to a cost to time ratio, and everyone knows time is money. With Pay-Per-Click promoting, you are taking advantage of one of the quickest and convienent to manage forms of creating targeted traffic towards your site. With PPC, you have full control over costs, target audience and places, and the length of your campaigns. By far the most common PPC (Pay Per Click) advertising comes from Google Adwords, and although there are other companies that offer PPC (Pay Per Click) campaigns, many would agree that nothing quite compares.

AdWords and Pay Per Click Campaigns work by placing advertised links and banners on sites that have ‘AdSense’ installed. Millions of pages currently have this installed, as the site owners are able to create income through this. Each time someone clicks on an marketed link, the site the link is hosted on will receive some funds, and in return your promoted site will have earned another visitor.

With any Pay-Per-Click campaign, you will have the gift to set your regular advertising budget. For example, if you were to get a daily budget of $50, your marketed link will no longer be displayed once your budget cap has been reached. This guarantees that you only get what you pay for. The cost of each click will change depending on your chosen keywords and phrases. The more competitive the keywords, the higher the cost per click can be. Google AdWords does however; provide you with a tool to see what the estimated cost per click would be for your desired keywords. This is also extremely helpful to see how competitive your keywords really are.

Getting a Pay-Per-Click (PPC) campaign started is simple. All you need to do is get signed up to a Google AdWords account. And if you already have a Gmail account, it’s as easy as using the same address (if you choose). Once you’re signed up, you can instantly use the ‘Google AdWords Keyword Tool’ to start receiving estimates on your chosen keywords and terms. You can also set up your daily cost for each campaign. Other options including selecting the type of marketing you wish displayed, either text, an image, or even both. You can then choose where you want your advertised links to be displayed. These will either be advertised links by Google found in Google Search Results, or inside websites with AdSense installed on them. It is often recommended to go with both options to ensure full visibility.

Pay Per Click promotion is also not just limited to Google. You’ll find other variations of PPC (Pay Per Click) in the form of in-text advertising, where your website’s content will automatically change into links depending on the advertised affiliate.

Social media sites such as Facebook have their own version of PPC (Pay Per Click) advertising as well. And with a never-ending growth of users, it is no surprise that Facebook is one of the most commonly used websites in the world. It is for that reason that using a PPC (Pay Per Click) campaign with Facebook can greatly increase traffic to your site. - About Author:
Neue Wave Media is a leading SEO Toronto firm. Our extensive knowledge in web design in Toronto, commercial photography, internet marketing and search engine optimization strategies will bring excellent results to your business.

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