How to Establish a Luxury Wedding Photography Studio in NYC
With so many New york city wedding photographers competing for work in the big apple, it can seem almost impossible to get a break in the luxury wedding photography business. However, with a little imagination and plenty of hard work, you too can become a member of the elite club of successful New york city wedding photographers.
Have the Right Equipment
Wedding photography is an extremely competitive career path and you will need every advantage if you are to succeed. One of the most important investments for your wedding photography business is therefore the right equipment. Equip yourself with a high end single lens reflex (SLR) camera to begin with, along with the related hardware and accessories. These include tripods, several different types of lenses and an external flash. You will also need to familiarize yourself with a professional quality photo editing program to enhance or edit the wedding photos after each shoot.
Build Up an Eye-Catching Portfolio
Your portfolio is the most effective advertisement for your business. Without a great portfolio, even the most effective advertising and attractive prices will fail to pull in clients. Make it a point to be the go-to person for free/ low-priced wedding photography with friends and family members to add to your portfolio. You can also spend some time as an intern or assistant with another, already established photographer.
Have a Website
These days, no business can afford not to have a website. Hire a professional website designer to make an attention-grabbing web profile of your best work along with a pricing list and an easy and simple way for clients to contact you.
Offer Special Services
With so many New york city wedding photographers competing for business, offering extra services is a great way to stand out from the crowd. For example, offer photo books as special prints for couples to distribute among friends and family, and use as keepsakes from their special day.
Last but certainly not the least; advertise, advertise, advertise! Have attractive business cards printed with your photography business name, website and contact information. Distribute these cards to related businesses in your area including wedding planners, bridal shops, flower shops, bakeries and cake shops offering wedding cakes etc. Don’t forget to advertise online. Create a Facebook page, start a blog and/or set-up a twitter account.
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