Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Video Production Builds Your Brand

By Mark Piterson Subscribe to RSS | July 12th 2012 | Views:

Having a strong brand differentiates your company from competitors. Nothing builds brands better than having a well produced, effective online video production. Please note that I said, well produced. Since your video will represent your brand, your production needs to be professional, entertaining, carry your brand messaging and of course communicate your message.

Here are some statistics on the role of video by brand managers and how consumers are responding:

• Brand videos reportedly saw a 98% jump in video engagement the fourth quarter of 2011, reaching 2:03 minutes on average compared to 1:03 minutes watched the prior quarter (1)

• 71% of consumers who purchased products in 2011 viewed a branding video first (2)

• 66% of brand managers in 2011 said branding/awareness is the primary purpose of their online video initiatives (3)

Here's why:


With online video and with digital video editing you have an unlimited number of options. Make a 30 second company profile or an hour long documentary if that's what is best for your brand. Be silly. Be serious. Be low-key. Be wild. The only standard that applies is this: Online video production relies solely on good, valuable content.


Let’s say you shoot your video on location in Florida, but want a video editing service or production company in Chicago to edit it for you. No problem! Everything can be electronically transferred across the globe in the digital age.


Video presents companies an opportunity to be first to market. That's invaluable when it comes to winning clients. Do your competitors work with video production companies, creating video content for their website? Delve into online video now, and don't be late to the party!


An engaging, well-produced video speaks volumes. For example, video can communicate on an emotional and intellectual level. Print ads and brochures don't come close to wielding that kind of power. A website with just text and pictures certainly doesn't! The average person is far more likely to actually watch a video and become engaged with a brand. It's easier to press PLAY than it is to read.


Aside from producing a quality product, your video should reflect your brand in terms of colors, style, tone, and of course messaging. An established video production company will ask if your video should be flashy, contemporary, traditional, or whatever personality reflects your brand. Make sure that even the background music lines up with who and what your company represents.

If you are considering changing your brand, you can use video to announce it to the world! A well-crafted video can be used to inform employees, current clients and prospective customers that change is on the way. And what better way then to announce it in a video, the most innovative and effective branding tool we have at our disposal today!





Mark Piterson - About Author:
Mark Piterson, a video editing enthusiast, has written several articles on commercial production company in Chicago, home video production, video editing and photography. Here in this article he has briefly described about different aspects of video production. For more details please visit:

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Movies Articles Subscribe to RSS

Internet is an ideal platform for video and music exposure
Published by Shan Yang on June 25th 2012 | Entertainment
You can now register to sites of online media stores, and subscribe the value added services. Such a...
What are the advantages of trying video production?
Published by Zarproductions on February 23rd 2012 | Movies
A company may even benefit from the commercial video production of a high-quality video production c...
The future of video games
Published by Rossyjohn on April 18th 2012 | Entertainment
Video Games are near many mileposts within their graphics, sounds, genres, subjects and the surface ...
Convert your DVD(.ISO files) to AVI video format
Published by Petter on December 7th 2011 | Movies
DVD is a form of Digital source of storing digital data on the disks. These are used to carry a larg...
Features of best video production company
Published by Tournaments on January 16th 2012 | Movies
As videos are playing vital role in to build a brand name and let any business grow steadily in the...
Free guide to online video converter
Published by Meghnath Kumar on February 7th 2012 | Entertainment
It is not only a partial online video converter but it is an intermediate and total online video con...
Importance of Corporate Videos- Some tips to make business video
Published by Zarproductions on February 23rd 2012 | Movies
Corporate video production takes into account the generation of corporate communication tools and as...