HTC sales dropped down by 35 Percentage
As was expected from the company, HTC Smartphones failed to reach among the top Smartphones listings. In mobile-marketing battle, standing in front of whopping mobile enterprises like Samsung and Apple, HTC was not able to secure its great value and its quarterly report disclosed its drop-down sales value as 2.3 billion USD (NT$67.8 billion). The latter report reveals the descending of 35 per cent as compared with previous year’s record.
Net earnings, on the other side, was reported to plunge down by 70 per cent and figure comes about to be 151 million USD (NT$4.464 billion). In competition with 5 topmost mobile vendors, HTC was stood last (fifth position) by IDC along with fourth-division market allocate of just 6.5 percent, a lag from last year’s 8.5 per cent, regardless of elevation in shipment. Moreover, ComScore offered 6.3 per cent share between all mobile manufacturers for three months from the end of February. This step was basically to trail the four topmost Smartphone companies.
There was nothing more than this anticipated by the company for this quarter as the corporation was already aware of lacking in its products. However, the company still describes it as a “short term” loss. The reason for its latter statement is its awareness regarding high demands of older and customary phones among the mobile users. Despite of its great defeat, HTC and Co. is yet expecting to cover its loss by release of its One series Smartphones. Launch of three HTC ‘One series’ phones was announced at the event of MWC (Mobile World Congress). Hence, the firm pursues high expectation from the latter phones basically due to its latest software and hi-tech multimedia facets.
Commenting upon fell-in position, Pierre Ferragu, Sanford Bernstein based analyst stated that HTC is one of the three topmost mobile makers, securing third position. Though the firm was unable to maintain the position this time, he is sure that the company will promptly recover from the loss and will be back with its fame in mobile-marketing. Ferragu believes that the success of Samsung and Apple is a challenge for HTC Smartphones and soon the Taiwanese firm will approach head-to-head with twosome in upcoming quarters. Collected revenue descended to NT$4.464 billion and that in US, sinking value is $ 151 million.
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