Expanding BlackBerry Family: Hope for Better Sales
Research in Motion has started to look beyond Bangkok and soon it will be coming with its latest BlackBerry smart phones. Hence, we hope the Curve 9380 will throbbing this year too with good number of buyers. Nick Yoong, a senior manager of RIM in Thailand just yesterday spoke that they have done well in Bangkok, but henceforth they would look for new markets outside the country.
On the other hand Nicholas Horton who is vice president of RIM Indochina told the company that they would keep on growing in Thailand with larger investment. But how much, it has not been disclosed by him as yet. With new budget they would build local office in Bangkok, expand its business in remotest areas and keep on introducing new marketing strategy throughout the year. He told further that the previous year had been a very successful for them in Thai market and they had faith in their strategies which would further pave way for their success. He did not forget to mention that Thailand had been their main market and it would play more important role in the future. He exhibited a rock hard faith by telling that the BlackBerry 10 platform, mainly known for BlackBerry Messenger and social networking applications would also support their aim of earning more praise from buyers. “With these popular and incomparable features, we hope to pay more important role throughout the year”, said a senior manager of RIM.
As per the information received from sources, the RIM will be launching the BlackBerry Curve 9380 as its first smart phone this year at the Thailand Mobile Expo. This launch will be done around 26-29 January, at that very time it will also revaluate the price of its touch screen handsets. “For the launch of latest smart phones and PlayBook RIM Would work in congruence with local partners”, said Yoong.
Adding further he told that they would open their office in a couple of months and employ more staff. This new staff would be hired by RIM along with its partners as per the plan. Besides, they would keep on launching a long range of devices to fulfill the demands of variety of consumers. For instance, the new BlackBerry Curve 9380 has been targeted at first time users and young generations. Notwithstanding the display of the phone appears simple, it operates on touch input method apart from looking stylish. As for the availability of device, it will be available at TME on 26th January and from February 2nd it will be available on authorized partners of the company.
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