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BlackBerry Would Miss Profits This Year As Apple Has Captured the Market

By Nick Willis Subscribe to RSS | January 4th 2012 | Views:

The most prestigious company BlackBerry gave a very bad news to its shareholders as the company would be expecting minimum profits this year. The company had missed third quarter revenues that are its goal $5.3bn to $5.6bn. The company chief co executives Jim Basillie and mike lazaridis said that they can easily turn around the days of the best selling company which is now captured by Apple. This bad news would create a bad impact on the Rim buyers and would increase an unnecessary pressure on the company. According to RIM its innovative Playbook device would help the company in fighting with Apple ipad and was launched in 2010.

Rim also said that the company would spend more money in advertising its products and a new smart phone would be launched very soon. According to a survey that most of the BlackBerry customers are switching to some another manufacturer out of them 42 percent would change later and 8 percent have changed their hand set. This is the worst part for BlackBerry as most of the people are admiring iphone4s and advanced booking is made for them. Researchers also said that if any individual would purchase a BlackBerry gadget then they need future guarantee from the company regarding some technological problems.

This is an incredible difficult situation for the company as BlackBerry is considered to be the best mobile company and offers unique smart phones to their admirers. Many of its fans have confessed earlier they would not purchase any smart gadget of other manufacturers. The problem arises when the mobile network noticed that that the internet traffic of the Blackberry had suddenly fallen out completely. This was a major problem and an urgent enquiry was launched. In this internet industry small outages are very common but this would turn out into a major problem for BlackBerry was not thought.

There are many smart phones rival in this world which have grabbed this opportunity and have captured the thousands of BlackBerry customers into their side. The Cisco switch failed in its internet network which plays a very important role in direct communicating emails, web browsing and instant messages.

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Nick Willis - About Author:
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