BlackBerry Messages Technology are Again in Trouble
It is really very embarrassing for BlackBerry as number of BlackBerry users are facing the trouble of BBM service and email is working very slow or is at halt. The entire incident has now turned into a case study as Blackberry has failed to come out of such crisis. The problem began from the Monday afternoon and the social network was densely populated with the angry customers. For seeking the advice the customers turned their mobile network directly to RIM or Research in Motion which is behind BlackBerry.
Waiting for some hours RIM operates its twitter accounts and send a message that some of our customers in EMEA are experiencing messaging issues so kindly apologize for this inconvenience. Moreover they also stated that our company is investigating the matter. BY EMEA stands for Europe, Middle East and Africa as it is marketing language. The journalist are just after the PR officer of BlackBerry as they are concerned about the matter, wants to know the root cause and how many people are affected by this .
In the technology awards events in London the PR of BlackBerry was spotted and told the people that the problem is completely eradicated and sorry for the disturbance. But did not talk regarding the root cause of the problem. On the hand reassured the people that everything is over now and you may precede further as there nothing to see. But again on Tuesday morning the problem returned back and people says that their emails are not arriving moreover the BBM is again at halt.
On the customers end the company is playing with the emotions of the users and is telling the root cause of this failure. Then on Tuesday evening RIM stated that the users in Africa, Middle East, India, Europe, Chile, Argentina and Brazil are experiencing messaging and browsing functions due to the failure of the switch core within the infrastructure of RIM’s. Although the infrastructure of RIM is designed to back up the failover switch but it did not function properly and as a result a huge backlog has been generated. Also several measures or steps are taken to eradicate the backlog and to provide quick service to all the blackberry users.
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