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Why Choose Outdoor Media Advertising?

By Harry Tan Subscribe to RSS | January 31st 2012 | Views:
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Advertising is an important part in a business. It gets the word out there that a business like yours exists and how yours is better than the rest. But aside from those annoying TV commercials and newspaper and radio ads of the past, there is another form of modern advertisement that possibly offers an Effective Advertising approach. There is a reason why we have been constantly surrounded by billboards. It is because more and more marketers, advertisers, and advertising agencies are investing on out of home advertising platforms.

Outdoor Advertising is the only form of advertising that is able to target the mass market. It targets daily commuters and basically anyone who is outside their homes. And with the fast- paced lifestyle that people have these days, people are spending less and less time inside their homes. It is visible to a wide range of audience and unlike TV commercials, print and radio ads, outdoor advertisements can’t be easily turned off or ignored. It has the ability to extend the life of Advertising Campaigns. Advertisements on the road are also able to reach markets that no other advertising medium can reach. It provides great coverage, frequency and impact. With passengers going through the same route every day, the chances of repetitive advertisement are high. And repetitive advertising helps strengthen ad recall for the audience. Advertisements can also be strategically located so that advertisers can effectively target the right consumers with the right advertisement.

Technology has also driven the growth of Outdoor Media Advertising globally by introducing new formats and sizes as well as the explosion of non- traditional solutions including building wraps, laser and 3D billboards. Various placements or locations have also become more popular contact points such as train advertising which is the fastest growing out of home advertising medium in Europe.

Another benefit of advertising outdoors is that it can be combined with other mediums and it reminds consumers about the campaign in other media. Digital Media tools can be used to make the advertisement more engaging and interactive. With outdoor digital advertising, advertisers will be able to provide their consumers a unique brand experience. And this experience will be able to effectively persuade the consumers to take action and buy the product or service in the advertisement.

Along with the high exposure to outdoor advertising’s wide range of audience, this ad exposure can further increase with the help of media reports. Other media reports on exceptional creativity, new campaigns, and interesting news about clients will be able to generate valuable extra coverage and exposure.

In the advertising industry, there are thousands of marketers, advertisers and Advertising Agencies whose campaigns are constantly fighting for the consumer’s attention. Outdoor media advertising can increase a campaigns success due to its plenty of advantages and great flexibility. Advertising outdoors and reaching out to the public will be able to generate greater profit for the company or business.

Harry Tan - About Author:
Top Advertising Agency, SMRT Media, offers Effective Advertising Campaigns which includes Digital Billboards and Taxi Advertising. For more, visit their site at http://smrtmedia.com.sg/

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