Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

What should you do when higher traffic does not amount to more revenue?

By AuroIN SEO Subscribe to RSS | April 11th 2012 | Views:
loading
 
  



People who do business on the web frequently hire SEO services USA to assist in optimizing their websites for the search engines. This is in itself a worthwhile investment but many times you don’t get your money’s worth because you don’t realize any increase in revenues. In such cases it is likely that something crucial is missing from your marketing efforts.

Search engine optimization positions your website such that it becomes accessible to more people. This is akin to locating your shop in a prime location with plenty of pedestrian traffic; the good location will pay off in the form of increased visitors to your shop and which is what SEO does to your website. The problem however is when these people walk into your shop and leave without buying anything or they buy once and never return. If that is your fate then it generally means that your positioning efforts are wasted.

The key to success in business is to ensure that most of the people who visit your shop become customers and the same applies to web-based business. The reason why your marketing efforts are coming to naught therefore is because you are not convincing the visitors to stick around long enough and do business with you.

Having pointed out the problem, what then is the solution? It is quite simple; what you have to do is make sure that more of the people who visit your website subscribe to what you are offering or perform such actions that are profitable to you like clicking on sponsored links. Assume that about 2% of all people who view your website actually become customers. This percentage is what is referred to as the conversion rate. If you can increase it to 4% you will have doubled your conversion rate as well as your revenues. Imagine if you could raise your conversion rate to 40% or 50% - that would make you really successful.

SEO services USA companies have come up with a number of techniques that can help you to increase your conversion rates and such techniques are collectively referred to as Conversion Rate Optimization (CRO). These techniques are many and varied and each day new ones are created. However, it is important to point out that conversion rate optimization does not equate to hard selling. By all means avoid hard selling techniques that tend to cajole visitors to do what you want them to because such attempts will have the opposite effect.

You in effect need to hire a reputable SEO services USA firm to design CRO strategies that are suitable for your business because each business is different. Ensure that the SEO services USA provider engages only in ethical SEO and CRO techniques because there are many that don’t and if you work with them your business is likely to suffer in the long run.

In conclusion therefore it is clear that traditional SEO, while being useful for positioning your website for traffic, is not enough because you still need to convert that traffic into revenue, and to do so you must employ CRO.

AuroIN SEO - About Author:
For more information about SEO Services USA, please visit http://www.auroin.com/seo-services/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/what-should-you-do-when-higher-traffic-does-not-amount-to-more-revenue.htm

Related Marketing Articles Subscribe to RSS

PEO Comparison services helps organization to grow
Published by Morgan002 on April 20th 2012 | Business
Did you ever think about the criteria which could take your business at the higher levels? Are all t...
 
The target of business consulting companies and the services
Published by Ema Sis on June 25th 2012 | Business
The business consulting companies employ different approaches and strategies designed for the improv...
 
Use the services of the e-commerce fulfilment for more productivity
Published by Diego Hall on December 8th 2011 | Business
The e-commerce fulfilment is a happening thing taking place in the field of business these days. Kno...
 
Get Help from PEOs Avail the benefits of the services offered by PEO companies
Published by James Blee on May 16th 2012 | Business
It is not without reasons that more and more organizations are resorting to seek help of PEOs or Pro...
 
Do you require the services of an Ecologist Kent?
Published by Mary Porter on June 30th 2012 | Business
If you are searching for an ecologist Kent to work on your site then visit us here at Hone Ecology E...
 
Black and Orange is a full service design agency that offers digital printing services and so much more
Published by Angie Turner on June 18th 2012 | Business
Black and Orange Creative is a full service design agency with a wealth of experience, and the creat...
 
Hyderabad packers and movers for all type reallocation services
Published by Kumari Ankita on January 30th 2012 | Business
Reallocation is something which is required both at the commercial level and residential level. This...
 
Using London Airport Taxi services
Published by Mary Porter on June 28th 2012 | Business
Many London airport taxi companies will have a wide range of vehicles to accommodate varying numbers...
 
Are you in need of reliable Pest Control Luton services?
Published by on July 25th 2012 | Business
We understand that clients in need of pest control Luton are often constricted by time and this is w...
 
Fast and efficient insurance verification services for healthcare facilities
Published by Outsource Strategies International on January 12th 2012 | Business
Fast and efficient insurance verification services for healthcare facilities simplify the workload o...
 
The Buzzword in IT outsourcing: Staff Augmentation services
Published by Webmaster on February 5th 2012 | Business
With a population as large as India and dedicated to achieving excellence in the field of cutting ed...
 
Innovative triple bundles for all services that help save a lot
Published by Randy Collins on March 22nd 2012 | Business
The quality of the programs that you get to watch on your television is enhanced manifold. It is po...
 
Joomla web designer services now introduced by Visage Marketing group
Published by Kimberly Penney on May 27th 2012 | Business
If you are looking for the joomla website design you can simply contact the visage marketing group. ...
 
Do you require the services of Fraud Solicitors?
Published by Mary Porter on June 22nd 2012 | Business
Commercial fraud is a growing area of crime and though fraud might have a reputation for being a vic...
 
Bookkeeping services What to expect from them
Published by Amitaabh Saboo on January 9th 2012 | Business
It’s vital for you to be familiar with what to be expecting from bookkeeper services ahead of appo...
 
Copywriting services can boost your bottom line
Published by Freelancewriter on June 4th 2012 | Marketing
Brian Birnbaum is a web content writer offering copywriting services to companies in different indu...
 
Contact Auctioneers and Valuers for proven liquidation services
Published by Mary Porter on June 26th 2012 | Business
If you wanted to recuperate a few assets from a business that had sadly withered during a financial ...
 
T-shirt printing services
Published by Selinadicousta on March 21st 2012 | Marketing
Las Vegas Screen Printing is very common for a variety of reasons. They are a city that hosts many b...
 
Rategenius.com coupons are good to utilize for services or products
Published by Gayathri ChittiDevi on May 11th 2012 | Business
Everybody today is looking to save money in whatever way they can, assuming that you are one of thos...
 
Irish advertising agencies offer highly professional and creative services
Published by Ovetaleigh on December 26th 2011 | Marketing
Irish advertising agencies have detailed knowledge and experience to create best strategy and commun...