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What Outdoor Digital Advertising can give your advertisement

By Harry Tan Subscribe to RSS | April 27th 2012 | Views:
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As technology continues to evolve, out perception of digital has expanded from an online medium to a mobile medium. With the advancements in technology and the changes in the consumers’ behaviors, advertisers and marketer will be able to reach consumers whenever and wherever they go thus providing a more engaging brand experience. With outdoor digital Marketing And Advertising, advertisements are being enhanced and utilized to create more relevant messaging. Advertisers and Advertisement Agencies will have the opportunity to break clutter, deliver more targeted messages and create engaging experiences through interactive media.

Outdoor digital advertising has the ability to create a more personally relevant advertising experience to the consumer. There is facial recognition technology, augmented reality, and location- based advertisements. Aside from making a lasting impression, this advancement also creates the opportunity for advertisers and marketers to gather important consumer data that will improve the marketer’s ability to better target outdoor advertising. With digital technology, public spaces will become more personalized.

Digital media like Taxi Advertising Display are very amusing and effective in catching audiences off guard through unexpected placement and the ability for consumer interaction. Where you place advertisements are no longer limited to billboards and buildings. Outdoor digital advertising creates an opportunity for consumers to personally affect the message experience. Advertising will be all about the consumer and digital media is an opportunity for experiences not just static messaging. It has the ability to not only interact and surprise the consumers but it also does so in a way that increases time spent with a brand which can build positive brand associations.

Advertisements are also becoming more lifelike thanks to outdoor digital advertising. Through this method, advertisements will be brought closer to the consumer and it will also become less intrusive. Such technologies have the ability to build brand strength and awareness by capturing the consumer’s attention in a unique and memorable way.

One way that marketers, advertisers and Marketing And Advertising Agencies can leverage on these technologies is by creating more efficient opportunities for brand engagement.

Digital media is no longer confined to a computer monitor or a mobile screen which means advertisers and marketers can provide a more in- depth, experiential brand marketing to a wider scale. The consumers of today are looking for increased connectivity so it’s important that advertisers and advertising agencies to look for ways to use new technology to enhance their brand experiences and strengthen their consumer relationships through effective advertising and loyalty programs.

Harry Tan - About Author:
SMRTMedia, Ad Agencyin Singapore, offers Bus Stop Advertisements, Taxi Cab Advertisingas two of their various Marketing And AdvertisingCampaigns and Strategies.

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