Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

What are the Recent Trends in Digital Marketing That are Likely to Prove Important in 2012?

By Sandra Jones Subscribe to RSS | December 20th 2011 | Views:
loading
 
  



In case you have just finished planning on the latest iPhone application that your professionals will develop, take a break! There is much more than iPhone applications that will dominate the market in 2012, and you need to use a multi-channel approach rather than restrict your investments for only one or two of the world's best platforms. Likewise, in digital marketing, you need to keep close track of the trends that are being expected to dominate in 2012, and use a multi-channel approach for best returns. Here is a quick look at those recent trends in digital marketing that are expected to fuel the success of small businesses in 2012.

Location-specific Mobile Marketing: The cloud has officially arrived and the race has started to grab as much space as possible in the Box. The main aim is to reach out to web traffic placed within a certain geographical location. A great deal of innovation is going on right now, with businesses and marketing experts trying to establish a balance between their investments in online and offline marketing. And cloud services are all set to rule the scene for at least the next five years. Securing your cloud presence is important and requires specialized services of providers of online security solutions.

Online and Offline marketing: Most marketing experts are aware that even at the close of 2011, most buyers have exhibited a trend that shows how careful they have become even while making small purchases. Most buyers have run a quick search of what they want to buy over the web, and then gone for physical purchase of the goods or services. This shows that small businesses have to balance their investments in both online and offline marketing. According to advertising gurus, both online and offline marketing will merge and almost fifty percent of the purchases will be online activity based.

Social Media Marketing: A run-away success for small businesses in 2011, social media marketing will grow with time. With newer applications and features, these social media websites have made it possible for businesses to target their advertisements to a certain section of users basing on geographical location, age and professions. Businesses therefore, need to optimize their investments on using segmented advertisement features of these social media sites.

With social media sites like Facebook and Twitter getting all the financial back-up that will ensure their growth in the next twenty five years, it is only natural if small businesses depend on these sites for the maximum returns. Make sure you do not get left out in the race to tap these avenues to the maximum level possible with professional help.

Sandra Jones - About Author:
Sandra Jones is a well known exponent in recent trends in digital marketing, and is known to provide the latest developments in the field through her articles.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/what-are-the-recent-trends-in-digital-marketing-that-are-likely-to-prove-important-in-2012.htm

Related Marketing Articles Subscribe to RSS

What to do and what not to do being a marketing company?
Published by Marketingspace on July 12th 2012 | Business
Becoming a marketing company associate is a fruitful way of earning money via internet sources. You ...
 
Exhibition Stands – an ideal marketing solution for your firm
Published by Mary Porter on June 16th 2012 | Business
There are plenty of different kinds of exhibition stands to choose from, but the most important cons...
 
Fundamental rules of success in network marketing
Published by Ashish Pandey on June 27th 2012 | Business
Network marketing has become a popular field these days. You can get yourself enrolled into MLM trai...
 
Tips to search for a professional interactive marketing agency
Published by Allinda James on January 17th 2012 | Marketing
Being armed with technical expertise and highly creative and brilliant workforce, they can capture y...
 
Advantages of digital billboard advertising
Published by Harry Tan on March 12th 2012 | Marketing
We all know that there is a lot of controversies about billboards and there are a lot of areas that ...
 
Positive aspects of Recruiting Search engine marketing Enterprise Manchester
Published by Leila on May 31st 2012 | Business
In case you have a company and choose to get your internet site on the very first page of the search...
 
Want a better marketing : Dont be vanilla
Published by LisaaHarris on February 1st 2012 | Business
Want to hire a public relations firm in Dallas and Texas? Contact RealNewsPR.Com. We are the top PR ...
 
Phone survey: the best marketing source
Published by Snooozy on February 28th 2012 | Business
According to the modern scenario of the market, every company joined a race for promoting their busi...
 
Digital marketing Ireland offers effective marketing and advertising strategies
Published by Ommie Jane on January 10th 2012 | Marketing
There are advertising agencies which offer specialized services, e.g. to IT or law group of companie...
 
The benefits of digital marketing in online medium
Published by Mohandas on December 16th 2011 | Marketing
Nowadays marketing communication industry has become more and more powerful and effective, as its am...
 
Dealing with the customer in field marketing.
Published by Justine Fitton on March 14th 2012 | Marketing
This article details the best way to deal with customers from a field marketing point of view....
 
Online marketing is increasing with regard to South america
Published by Mark Robins on July 25th 2012 | Business
When we regard tons of establishments it use online marketing thru leading-edge online communities c...
 
What is the need for an digital ip camera?
Published by Guardlyer on March 15th 2012 | Business
POE IP Camera, purchase an enclosure too. The enclosure must properly seal the IP camera. The en...
 
What is online marketing?
Published by Antonsky8@gmail.com on April 4th 2012 | Marketing
The term online marketing is widely discussed in today’s world where consumers are now turning tow...
 
Seven must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Choosing the right email marketing software could mean the difference between between obtaining a po...
 
Acupuncture websites to let you perform acupuncture marketing easily
Published by Ashish Pandey on April 14th 2012 | Business
Acupuncture websites have grabbed a great part in the online and medical fields. The acupuncturists ...
 
Sms marketing companies sends sms in bulk
Published by Mprofile on March 14th 2012 | Business
Sms marketing has turned actually popular since lately there has been an enlargement in the count of...
 
Healthcare Design can provide you with healthcare marketing solutions paramount for communication
Published by Julia Roger on December 1st 2011 | Business
Healthcare Design is a UK-based healthcare design agency specialising in a full range of healthcare ...
 
Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
 
B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts
Published by Ritu on January 13th 2012 | Business
To wrap up another year of B2B marketing, we’ve reached out to seven marketers and industry expert...