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What are the Predictions in Interactive and Digital Marketing Techniques to Be Used in 2012?

By Sandra Jones Subscribe to RSS | December 20th 2011 | Views:

For most marketing professionals the next big news is cloud optimization of most of their mobile marketing strategies, a challenge more than news. Today, it is not sufficient to develop websites and professional blogs to establish a strong market presence. Instead, every business needs to develop high quality softwares and applications that can be easily downloaded on to handsets.

Many businesses have gone for development of applications for leading mobile platforms like iPhones and Android. But is that enough? Are the mobile phone users all over the world only use Apple and Android products. According to a recent survey conducted by Flurry, an average mobile phone user has 45 to 50 applications downloaded on his handset. And not every handset is an iPhone or an Android.

In such a scenario, it is most important for you to optimize your marketing investments using a multi-channel approach. Most advertising gurus are emphasizing on the point that small businesses are likely to benefit the greatest from the recent cloud integration in mobile technology that is going to fuel their success in 2012. Therefore, the onus lies in creating interactive and digital marketing strategies to optimize investments in any marketing line in 2012. How possible will it be for you to keep up with the change? Let us take a look at what leading digital marketing events are discussing interms of interactive marketing.

E-mail Marketing To Get More Engaging

According to most studies, e-mail marketing holds a place of pride in the future. This technique is well known for the guarantee of long-term conversions and has been used to this benefit by businesses of all sizes. But in days to come, e-mail marketing is all set to evolve further and take a more engaging shape than its present form. E-mails are not going to chunks of product or deal information anymore. In fact, there is a strong prediction that e-mails will become more social and colorful, taking shapes almost a large as the host website itself.

In order to create effective communications, businesses need to go for professional help and they can look forward to a smooth ride even in the cloud centric mobile web.

Mobile Applications Are Going to Define Business And Lifestyle Of A Nation

Most tech-gurus are claiming that a country's economic standards will be measured basing on the type of applications being used by residents of the nation in years to come. For your business to sail through the market competition, the solution lies in straight-away going for development of highly interactive mobile applications for almost all leading mobile platforms.

Sandra Jones - About Author:
Sandra Jones is a prolific writer in the field of generating highly interactive and digital marketing strategies. Her articles are known to have served as important resources to many small businesses looking to establish themselves in the market.

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