Video SEO: a Growing Trend in Internet Marketing
As long as your business has a website, search engine optimization (SEO) must be a part of your marketing strategy. This allows online users searching for products or services related to your line of business to find your site. How? If you employ SEO techniques on your webpage’s content and design, search engines such as Google and Yahoo will reward your efforts by putting your site on the first part of their results page. It would be even better if they place you on the top spot, which only goes to show that your optimization tactics are definitely working.
Videos for SEO
There are many ways to attract and direct potential clients to your website. One of the fastest-growing medium is videos. Although search engine crawlers can’t watch your video and are unable to index it based on content, you can have your video hosted or submitted to a sitemap to ensure that search engines can detect your video and verify its existence. Search platforms like Google usually determine the relevance of your video based on its title and embedded metadata.
Because search engines can’t “see” your videos, metadata prove to be very useful for an efficient search. Information such as video length, thumbnail, transcription of content, and description are utilized by web crawlers in ranking and indexing your site. If a user types in specific keywords that you optimized, it’s possible for both your website and video to appear in the results page, thereby increasing your chances of winning a customer.
Tag and Titles
Whenever you add video to a website, taking time to tag and properly title it can increase its ranking with Google. A number of SEO experts say that search engines prefer it when the title tag matches the title of the video. So when a user keys in phrases that correspond to your keywords, your media will be presented to them.
What’s good video content?
If you’re planning to add video to website pages or your social networks, keep in mind that content is essential in keeping prospective clients on your site and encourage them to use your product or call for your services. You can utilize slide shows, images, or actual video footage. Remember to make your presentation stimulating and creative to hold the viewer’s interest.
Take note that you need to constantly update and maintain your content. Updated and fresh materials keep patrons and potential clients interested in visiting your site regularly. The more traffic your webpage acquire, the higher ranking you’ll receive. For more information about how to add video to your site and the benefits of video SEO, you can visit techcrunch.com for related articles.
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