Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home1/haradeep/articleside.com/configdb.php on line 8

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home1/haradeep/articleside.com/article.php on line 88
Valuing Grassroots Marketing in Lead Generation

Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Valuing Grassroots Marketing in Lead Generation

By Belinda Summers Subscribe to RSS | July 30th 2012 | Views:
loading
 
  



Marketing for generating b2b sales leads is always an important activity for various companies. Come to think of it, firms will not be able to carry on with their business if they do not have enough business coming in. And what better way to gain more customers and clients than with the help of professional lead generation services. Of course, there is always an issue about how to maximize your lead generation job. For those who are having problems in getting the business leads they need, they might want to try grassroots marketing. This might actually be very useful in getting you the sales leads you will need. You might be able to get the same results that Vans (shoes), Happy Family (baby food), and other companies have been able to obtain for their business.

 

Grassroots marketing is a form of advertising where the promotion of a product or service is directly linked to the promotions of the community, particularly its users. The idea here is to have other people spread the word about the company. The uniqueness of this marketing tool could be said to be its most powerful asset. Here, there is no such thing as major advertising. All that is needed is to get other people involved that will, in turn, promote the company. Usually, this will not entail huge advertising costs, as grassroots level promoters volunteer to do it. What is important here is that these promoters truly believe in what they are promoting, lest the campaign might back fire right at the company’s faces.

 

If we are to put it into the lead generation perspective, grassroots marketing can be very useful for your company. Think about it. You ask your satisfied clients to promote your company to their friends, perhaps asking them if they can offer you any sales leads that you marketing and sales team can pursue. Since this only requires a minimal investment in marketing, you can use increase your company’s capacity to do business without fail. For example, you can have your telemarketing personnel call up your clients for any business updates or offers that they might be interested in. You can then simply ask them next if there is anyone else they can recommend, or you can perhaps have them promote your company to those they know. Take note that this method will work only if the clients are happy with your work.

 

The thing here is the relationship factor, as well as the performance, of your company trying to use grassroots marketing. Really, trying to promote your product or services through this method entails that you have the ability to actually deliver what you have promised them. That is the thing that you have to remember. You need to perform as you have promised. There are many things that can go wrong if you do not take this advice seriously. The last thing that a company needs is for their marketing campaign to back fire. If the clients doing the promotion are not actually happy, or are talking behind your back, generating more sales leads becomes near impossible. So this is something that you should carefully consider.

Belinda Summers - About Author:
Belinda Summers works as a professional consultant. She helps businesses increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callboxinc.com/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/valuing-grassroots-marketing-in-lead-generation.htm

Related Marketing Articles Subscribe to RSS

Are you looking for Spray Booths for Sale for your business?
Published by Mary Porter on June 20th 2012 | Business
Spray booths are a useful tool for many firms in a range of different sectors, and there are a numbe...
 
Telemarketing service is the ultimate support for any startup business.
Published by Idea2result Result on March 30th 2012 | Marketing
The earth is a place where anything can happen at any point of time and this is both literarily and ...
 
Getting online classifieds work for your business
Published by Ashish Pandey on March 22nd 2012 | Business
To use online classifieds to increase the marketing prospects of the business and to gain profits th...
 
Business suites and modern offices at a reputed Manchester business centre to complement your thriving business
Published by John Smith on June 22nd 2012 | Business
If you have it, flaunt it. This saying holds true when it comes to finalizing a business suite or an...
 
How to find the ideal merchant account for your business
Published by Carlos on February 10th 2012 | Business
A merchant account or credit card processor allows you to accept transactions done via a credit card...
 
Help your business grow through Outsourcing
Published by Payroll1 on July 12th 2012 | Business
May it be a large business or a small one; the tasks that need to be taken up by the businessman are...
 
Reseller hosting provider: an opportunity to the new line in online business
Published by Genevieve Ackles on February 15th 2012 | Business
If you are working in IT industry and are looking for new business opportunities, there is a good op...
 
How do energy companies calculate business gas usage?
Published by Sean Burke on May 4th 2012 | Business
The amount of gas your business consumes should be directly proportional to how much you pay.
...
 
Most popular online dating sites- turned a big business these days
Published by Mobiledating on February 7th 2012 | Business
Find here complete list of top mobile dating sites based on different categories such as relationshi...
 
Commercial Storage Solutions, a valuable business ally
Published by Simon Dcruz on February 29th 2012 | Business
Beirut Moving and Storage is a leading storage solutions operator that specializes in working with l...
 
Bring your online business a Magento Expert
Published by Terrypa Sencio on February 5th 2012 | Business
In fact this product is quiet fun and easy when you try it out using the demo.An area of this produc...
 
Google services and applications- why to use them in business
Published by FeliciaCorrine on June 14th 2012 | Business
Google is a far famed search engine and it is being used for quite some time. Now the Google has int...
 
Helpful guidelines to write press releases on current business news
Published by Alva Grace on December 27th 2011 | Marketing
The success of a business depends not only on its products and services but also on its promotional ...
 
Why should businessmen read Indian business news
Published by Nidhigupta on July 2nd 2012 | Business
Since the post-independence period, India's business and trade economy has grown and has flourished ...
 
Important things to consider before buying a business for sale
Published by Herry Smith on February 29th 2012 | Business
Buying a business for sale is a best approach these days as we can’t know if our newly established...
 
Find business gas prices and save money
Published by Ashish Pandey on December 28th 2011 | Business
Saving money on the business gas can be very beneficial to take off your business. By getting the pr...
 
Labels are most important for business marketing!
Published by Andy on November 25th 2011 | Marketing
In this Uk competition, any attempt to seek something new.
Each organization is trying something...
 
Usefulness of online payroll company for small business
Published by Julia Roger on January 6th 2012 | Business
Small business establishments with around forty to fifty employees might require the services of pro...
 
Imagine Ink is able to offer you sound sales promotion activities for your business
Published by Mary Porter on July 5th 2012 | Business
Are your sales lagging in these tough economic times and you’re intent on running an effective sal...
 
What is SEM and how does it affect your online business?
Published by Seexpertmoz on January 25th 2012 | Business
SEM or search engine marketing is a highly effective online marketing technique that targets search ...