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Valuing Grassroots Marketing in Lead Generation

By Belinda Summers Subscribe to RSS | July 30th 2012 | Views:
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Marketing for generating b2b sales leads is always an important activity for various companies. Come to think of it, firms will not be able to carry on with their business if they do not have enough business coming in. And what better way to gain more customers and clients than with the help of professional lead generation services. Of course, there is always an issue about how to maximize your lead generation job. For those who are having problems in getting the business leads they need, they might want to try grassroots marketing. This might actually be very useful in getting you the sales leads you will need. You might be able to get the same results that Vans (shoes), Happy Family (baby food), and other companies have been able to obtain for their business.

 

Grassroots marketing is a form of advertising where the promotion of a product or service is directly linked to the promotions of the community, particularly its users. The idea here is to have other people spread the word about the company. The uniqueness of this marketing tool could be said to be its most powerful asset. Here, there is no such thing as major advertising. All that is needed is to get other people involved that will, in turn, promote the company. Usually, this will not entail huge advertising costs, as grassroots level promoters volunteer to do it. What is important here is that these promoters truly believe in what they are promoting, lest the campaign might back fire right at the company’s faces.

 

If we are to put it into the lead generation perspective, grassroots marketing can be very useful for your company. Think about it. You ask your satisfied clients to promote your company to their friends, perhaps asking them if they can offer you any sales leads that you marketing and sales team can pursue. Since this only requires a minimal investment in marketing, you can use increase your company’s capacity to do business without fail. For example, you can have your telemarketing personnel call up your clients for any business updates or offers that they might be interested in. You can then simply ask them next if there is anyone else they can recommend, or you can perhaps have them promote your company to those they know. Take note that this method will work only if the clients are happy with your work.

 

The thing here is the relationship factor, as well as the performance, of your company trying to use grassroots marketing. Really, trying to promote your product or services through this method entails that you have the ability to actually deliver what you have promised them. That is the thing that you have to remember. You need to perform as you have promised. There are many things that can go wrong if you do not take this advice seriously. The last thing that a company needs is for their marketing campaign to back fire. If the clients doing the promotion are not actually happy, or are talking behind your back, generating more sales leads becomes near impossible. So this is something that you should carefully consider.

Belinda Summers - About Author:
Belinda Summers works as a professional consultant. She helps businesses increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callboxinc.com/

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