Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Utilizing the Mobile Marketing Boom for Small Business

By Findul Subscribe to RSS | July 16th 2012 | Views:
loading
 
  



Nearly 70 percent of small business owners consider mobile marketing crucial to their growth in the next five years, according to a recent Web.com Group survey.

“With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small businesses invest in a mobile presence,” David Brown, chairman and chief executive officer of Web.com said. “Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing a potential customer to their business’ products and services in a mobile-enhanced way.”

It’s the 21st century — the world practically operates on a smartphone. So it’s important you’re not left behind when it comes to having a mobile presence.

But what exactly does that mean? Well it could mean having a smartphone application that customers can download to stay up-to-date and interact with your business. Or maybe your small business wants to incorporate some kind of text-messaging promotion that customers can sign up for. You could shoot out a text message to those who have signed up to let them know of a certain deal or promotion.

On a much simpler end, mobile marketing means simply having a mobile-friendly website. This is a website that when viewed on a smartphone, perfectly conforms to the screen and is easy to read. Technology is getting better each day and most websites can easily be converted into a mobile site with a few clicks.

If someone is searching for your small business — or at least searching for a business in the same industry as yours — it’s important your website is search engine optimization (SEO) friendly and can be found on the top of a search results list. This is something that many small businesses haven’t perfected. In fact, 61 percent of small businesses currently do not have a mobile search strategy, according to that same survey, which means they are missing out on consumers finding them via smartphone.

You may not be overly concerned about mobile marketing if your business strictly operates at a completely local level. Google is a worldwide search engine and anyone around the globe could potentially find your business while searching the web, but you may not really care about that kind of reach. It’s important to note that mobile marketing is more than just a strategy to help put your business out there.

It provides your existing customers with a better overall service. If they’re already utilizing your small business, they’re going to welcome a mobile convenience factor. It’s good customer service. If those customers are happy, then you’re going to attract more local customers and your business will continue to grow. And if you have local competition and they’re not taking advantage of a mobile marketing strategy, you’ll certainly have the upper leg.

This year, 64 percent of small business owners plan to spend more time on mobile marketing. Of those people, about half even say they are going to spend more money on those efforts. Obviously this makes you — the small business owner — wear another hat if you’re the one-man marketing team, but it’s a hat you need to wear.

Findul - About Author:
Time and resources are the biggest hurdle to an effective mobile marketing campaign, but if you overcome that, your small business could be on the verge of acceleration.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/utilizing-the-mobile-marketing-boom-for-small-business.htm

Related Marketing Articles Subscribe to RSS

Beekeeping as a hobby and lucrative business for bee lovers
Published by Cody on June 11th 2012 | Business
If you wish to start a beekeeping business there are certain things that you need to keep in mind. F...
 
Color printing for business needs
Published by Glyn Jones on August 9th 2012 | Business
Full color printing services are increasingly preferred the black and white cards for the simple rea...
 
Important things to consider before buying a business for sale
Published by Herry Smith on February 29th 2012 | Business
Buying a business for sale is a best approach these days as we can’t know if our newly established...
 
Yuba City self storage: Founding resource in self storage business
Published by Bestchoice on November 30th 2011 | Business
Yuba City self storage amenities offer services to business enterprise and to domestic customers as ...
 
How Outsourcing Singapore business startup can Benefit Your Business?
Published by Andrews Thomas on December 29th 2011 | Business
Outsourcing Singapore business startup services to a reputed service provider can benefit the busine...
 
Financial management of a small business
Published by Adam Walker on April 11th 2012 | Business
Small business owners tend to many times think that it is best to do all the work by themselves. Tha...
 
Increase the productivity of your business with the help of Marketing Fulfilment and E-commerce Fulfilment
Published by Diego Hall on December 15th 2011 | Business
The e-commerce fulfilment as well as the marketing fulfilment is the two important extension of busi...
 
Industrial Heating is an essential part of any business whether you are heating an office or a factory
Published by Mary Porter on June 18th 2012 | Business
Most people take for granted the heating systems in their companies until something goes wrong. The ...
 
Sell a struggling business
Published by Alice Mathew on July 31st 2012 | Business
This article will help you in selling a business which is failing or struggling....
 
The right way to expand your business
Published by Meghnath Kumar on July 2nd 2012 | Business
The beanstalk call answering services have employed the qualified, skilled and highly professional v...
 
Importance of shredding services in business organisations
Published by Canberra Marketing on December 3rd 2011 | Business
For any business organisation, or government outfit, keeping paper credentials containing sensitive ...
 
Is business attorney is vital for running your business smoothly?
Published by Adli Law on April 3rd 2012 | Business
Let the technicalities of law must be handled by the professionals who adept in it and indulged in i...
 
The advantages of QuickBooks outsourcing for small enterprises
Published by Amitaabh Saboo on March 14th 2012 | Business
Standardizing your accounting can be tough without the right tools, and people to handle it. Thus, Q...
 
Why have business valuation
Published by Grey Knuts on August 14th 2012 | Business
There are relatively easy steps that can enhance the value and salability of many, if not most busin...
 
How a merchant cash advance can benefit your business
Published by Merchant Cash on March 29th 2012 | Business
Running a business is a big deal indeed, with the different aspects of business needing different st...
 
Hypo Venture Capital Headlines: Know the tricks to get business loan despite debt
Published by Hypo Venture on January 14th 2012 | Business
After the recent economic meltdown, many business organizations have incurred insurmountable amount ...
 
Could using Commercial Catering Equipment be the right choice for your business?
Published by Mary Porter on July 19th 2012 | Business
We’ve been providing commercial catering equipment for more than20 years, and this means we unders...
 
Payroll software helps to handle financial issues of the business
Published by Alliedsoft on January 10th 2012 | Business
Although, Payroll software has been formulated through payroll specialists plus is more technologica...
 
Having a presence can provide considerable advantages business in Dubai
Published by Tim Robbin on December 28th 2011 | Business
Having a permanent office in Dubai is able offers many advantages in the Middle East. Businessmen o...
 
A decent online classified ad makes your business grow in no time.
Published by Harry on February 24th 2012 | Business
Being able to online advertise your website, business or sale purchase of anything, and if you have ...