Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Utilizing the Mobile Marketing Boom for Small Business

By Findul Subscribe to RSS | July 16th 2012 | Views:
loading
 
  



Nearly 70 percent of small business owners consider mobile marketing crucial to their growth in the next five years, according to a recent Web.com Group survey.

“With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small businesses invest in a mobile presence,” David Brown, chairman and chief executive officer of Web.com said. “Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing a potential customer to their business’ products and services in a mobile-enhanced way.”

It’s the 21st century — the world practically operates on a smartphone. So it’s important you’re not left behind when it comes to having a mobile presence.

But what exactly does that mean? Well it could mean having a smartphone application that customers can download to stay up-to-date and interact with your business. Or maybe your small business wants to incorporate some kind of text-messaging promotion that customers can sign up for. You could shoot out a text message to those who have signed up to let them know of a certain deal or promotion.

On a much simpler end, mobile marketing means simply having a mobile-friendly website. This is a website that when viewed on a smartphone, perfectly conforms to the screen and is easy to read. Technology is getting better each day and most websites can easily be converted into a mobile site with a few clicks.

If someone is searching for your small business — or at least searching for a business in the same industry as yours — it’s important your website is search engine optimization (SEO) friendly and can be found on the top of a search results list. This is something that many small businesses haven’t perfected. In fact, 61 percent of small businesses currently do not have a mobile search strategy, according to that same survey, which means they are missing out on consumers finding them via smartphone.

You may not be overly concerned about mobile marketing if your business strictly operates at a completely local level. Google is a worldwide search engine and anyone around the globe could potentially find your business while searching the web, but you may not really care about that kind of reach. It’s important to note that mobile marketing is more than just a strategy to help put your business out there.

It provides your existing customers with a better overall service. If they’re already utilizing your small business, they’re going to welcome a mobile convenience factor. It’s good customer service. If those customers are happy, then you’re going to attract more local customers and your business will continue to grow. And if you have local competition and they’re not taking advantage of a mobile marketing strategy, you’ll certainly have the upper leg.

This year, 64 percent of small business owners plan to spend more time on mobile marketing. Of those people, about half even say they are going to spend more money on those efforts. Obviously this makes you — the small business owner — wear another hat if you’re the one-man marketing team, but it’s a hat you need to wear.

Findul - About Author:
Time and resources are the biggest hurdle to an effective mobile marketing campaign, but if you overcome that, your small business could be on the verge of acceleration.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/utilizing-the-mobile-marketing-boom-for-small-business.htm

Related Marketing Articles Subscribe to RSS

Helpful guidelines to write press releases on current business news
Published by Alva Grace on December 27th 2011 | Marketing
The success of a business depends not only on its products and services but also on its promotional ...
 
B2B business portal can attract customers with Mobile Marketing
Published by Uncleservice on February 25th 2012 | Business
B2B business plan creation is now days a creative and fully technical task. A successful B2B busines...
 
How access control can protect your business
Published by on January 9th 2012 | Business
Access control comes in a variety of forms. You may choose to give your employees magnetic swipe ca...
 
WordPress Development- Right way to give your business online visibility
Published by Veenawad on April 18th 2012 | Business
This article is all about how to gain visibility for your online business and create good websites w...
 
The effect of current business news on the businessmen
Published by Nidhigupta on July 9th 2012 | Business
India came to be recognised for its business growth and development only in the 90s. And since then,...
 
Fortify your business with Customer Experience Management
Published by James Blee on February 22nd 2012 | Business
Keeping your customers glued to your services is an art that requires patience to master....
 
Printing service: Helps get your business going
Published by Robert Samuels on January 2nd 2012 | Business
There has been an increasing demand for printed items. And this demand is not restricted only for bu...
 
Profitable Internet Marketing techniques to Boost your online business
Published by Puneet Gupta on March 7th 2012 | Marketing
Marketing is the need of any business whether online or offline. Especially for online business Mark...
 
Outsourcing Payroll management services for small business in Delhi NCR
Published by Webin Lee on March 6th 2012 | Business
It is cheap to outsource the Accounting and Payroll services from the payroll management company rat...
 
Role of Management in the success of a business
Published by Annphilip on February 1st 2012 | Business
What are the main roles of a manager in an organization? Planning is the major step to achieve the ...
 
Get a business cash advance when you accept credit card payments
Published by Merchant Cash on March 29th 2012 | Business
It takes much financial acumen, along with business strategy and plain old wisdom to beat the compet...
 
Having free classifieds websites to promote the business
Published by Ashish Pandey on March 22nd 2012 | Business
The free classifieds are the ones which can become one of the effective ways to promote a business, ...
 
Start up your online business with e-commerce solutions by Octashop
Published by Sanchita Kumari on July 23rd 2012 | Marketing
Octashop is a great company which has been working for many years and helped number of companies to ...
 
For washing machine repair Manchester with quality workmanship guaranteed contact the best in the business at MS Appliance Repairs
Published by James Blee on August 23rd 2012 | Business
Time is a luxury not many of us can afford in the busy world we live in so when something breaks dow...
 
Business Telephone Systems: the nerve center of your business office telephone systems
Published by John Kumar on December 17th 2011 | Business
Small business telephone systems could possibly be multiline systems in the offices of the small bus...
 
Benefits of mail franking for small and large companies
Published by Mr Des on June 22nd 2012 | Business
Franking is very good in technical terms. It can be used to manage the mails. And it can save time a...
 
Voice broadcasting services enhance your business prospects
Published by Snooozy on February 7th 2012 | Business

Voice Broadcasting defines a telephonic message which can be sent to hundred or thousands of peo...
 
Why should you subscribe to business research reports?
Published by Editor123 on April 12th 2012 | Marketing
There are technology-driven companies out there that offer periodic comprehensive business research ...
 
Outsource Title Processing Services for getting additional business
Published by Amitaabh Saboo on January 16th 2012 | Business
As an autonomous mortgage loan instigator, there are a lot of advantages which you are able to achie...
 
Jordans Limited can facilitate all your business registration requirements
Published by Julia Roger on December 6th 2011 | Business
Jordans Business registration couldn’t be simpler. All of the company formations that we manage ar...