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Train Advertising: Bringing Brand Messages Directly to the Consumer

By Harry Tan Subscribe to RSS | January 27th 2012 | Views:
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The goal of advertising is to attract more consumers and increase profits by promoting the brand to the audience using various platforms and strategies. And the only way to ensure that your advertising efforts and investments are worth it is by increasing exposure of your ad as much as possible. The greater the ad exposure, the greater the possibilities there is to attract consumers and increase revenues. And what better way to get the greatest amount of ad exposure than by train advertising? It does not only provide advertising opportunities around the train route but it also makes walls, pillars, floors, upper limits, doors, escalators, opening and exit points, and the exterior and interior of the train itself available for Outdoor Adverting. This is extremely helpful because of the numerous commuters using the train as a means of transportation daily. With the various platforms available and the numerous train passengers daily who pass, stay and linger within the terminal, train advertising has become one of the most effective means of advertising.

Because a lot of people come and go within terminal stations, advertisers and marketers are investing a lot on train advertising in order to reach a wider audience and create more exposure for brand promotion. Through this form of outdoor advertising, many people will be able to know about the product that might turn into consumers and take action according to the advertisement’s message. Competition in ad space is also limited since there are a lot of train terminals and stations available for advertisers and marketers. Therefore they have the privilege to select the right platform for their campaign.

Train advertising also allows advertisements to be close to the point of purchase which will increase the chances of the consumer acting in response to the advertisement displayed in front of them. But despite the various platforms available in train advertising, advertisers would still have to pick the right spot wherein they can generate the most exposure and get the most attention from busy commuters. And with the aid of outdoor digital media, outdoor advertising on trains and train stations will become more interactive and engaging.

The great thing about train advertising is it’s affordable enough even for small business owners and it’s a great investment because despite its cheaper price range, it provides a greater amount of exposure and drives you to an Effective Advertising than other mediums of advertising. Advertisers and marketers can definitely benefit from this form of outdoor advertising and there are various Out of Home Media Owners that will make this possible.

Harry Tan - About Author:
SMRT Media, Top Advertising Agency based in Singapore, offers wide range of Effective Advertising Campaigns. You can visit the Top Advertising Agency site: http://smrtmedia.com.sg/

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