Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The RedCappi Email Effect

By Rajneesh Subscribe to RSS | May 21st 2012 | Views:
loading
 
  



For a normal internet user, email is just about sending and receiving messages, sharing files and using some other handful of functions. But for a marketer, it has great potential which if tapped and could turn around the fortunes of a company by bringing more customers, increasing web traffic, rise in sales and increasing mind recall. Now, you must be wondering how an email can accomplish tasks for which giant companies spend billions of dollars. Well, the fact is that it can be achieved by using an email marketing tool.

An email marketing tool makes use of an email to convey, popularize and promote an idea, product or service. Though there are many email marketing players in the market, Redcappi distinguishes itself by offering innovative bundle of services. Its email marketing software differentiates itself from the others in the market through the following points:

Simplicity

An email platform attains popularity only if it is simple enough to be operated by a person with no technical knowhow. A number of clients who are willing to use email marketing are businessmen or entrepreneurs with limited knowledge of software applications. Therefore, it is very important for an email marketing platform to be simple. The idea is that ‘easier it is to understand, more it is experimented with’. Therefore, simple email marketing platform is a must. Considering clients who wish to scrutinize the service before using, RedCappi also offers free email marketing package which allows users to send emails to a limited number of contacts.

Function Rich

Simplicity doesn’t mean that an email marketing company can get away with products with limited functions and formatting tools. Email marketing software needs to have formatting tools that gives user the freedom to experiment. There should be scope for company logo insertion, theme insertion, color scheme alterations, social media integration and other necessary formatting tools. Drag & Drop interface is quite popular nowadays and it is one of the areas in which RedCappi scores.

More than Just Email

The job of email marketing services doesn’t end by just making and sending emails. Marketers also need to track the performance of their campaigns through statistical data. Number of opens, clicks, bounces and unsubscribes are very crucial for making future decisions related to email marketing. Information on links that people clicked on also comes handy for future strategy making. Moreover, with such statistics options, one can also compare the performance of two projects to draw conclusions.

CAN -SPAM laws

Nothing is bad than an email marketing campaign ending up in spam rather than inbox. This also hurts the reputation of a company. Therefore, it is very crucial that campaign should be in compliance with CAN -SPAM laws. Single click unsubscribe button is very effective in dealing with such laws. Being in the field of email marketing from a long time, RedCappi realizes the importance of such laws and bides by them.

Another feature that adds more firepower to a campaign is easy email marketing techniques. To do the same, RedCappi includes forward-to-a-friend feature in its emails through which sharing becomes even simpler. In addition to all this, automated list management system also comes handy as it helps in tackling unsubscribes and bounce backs.

Therefore, email marketing could be a great resource if chosen wisely.

Rajneesh - About Author:
About RedCappi- It belongs to the group of renowned email marketing companies with umpteen clients scattered all around the world. Through its pro marketing platform, email newsletters and email marketing templates, RedCappi has captured a major market share in email marketing business.
Content Source: http://best-email-marketing-services.blogspot.in/2012/05/redcappi-email-effect.html

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/the-redcappi-email-effect.htm

Related Marketing Articles Subscribe to RSS

The VIII marketing Reviews- Little Mud can Barely Stain its Track record
Published by Julia Roger on December 15th 2011 | Marketing
Delving into your heritage of VIII, it is a well-known marketing and advertising firm with its bases...
 
The Important Function Search engine marketing Services Manchester in the Success of the On-line Business
Published by Leila on May 31st 2012 | Business

Seo services Manchester have extremely vital role to play in receiving your site ranked in Googl...
 
How Mobile marketing is beneficial for your business
Published by Puneet Gupta on April 25th 2012 | Marketing
It is important for any business to stay current with how customers go about finding their products ...
 
Information about digital marketing
Published by Robert King on January 17th 2012 | Business
Digital marketing processes are cheap and non time consuming than conventional marketing. For the af...
 
Dealing with the customer in field marketing.
Published by Justine Fitton on March 14th 2012 | Marketing
This article details the best way to deal with customers from a field marketing point of view....
 
Fundamental rules of success in network marketing
Published by Ashish Pandey on June 27th 2012 | Business
Network marketing has become a popular field these days. You can get yourself enrolled into MLM trai...
 
Why Leaflet printing is good for marketing purposes
Published by Mary Porter on June 28th 2012 | Business
Want to tell customers about your products, your latest brands and the brilliant service that you pr...
 
Exhibition Stands – an ideal marketing solution for your firm
Published by Mary Porter on June 16th 2012 | Business
There are plenty of different kinds of exhibition stands to choose from, but the most important cons...
 
Be one step ahead with online marketing agency
Published by Marketingspace on July 12th 2012 | Business
Now day’s online marketing agencies have termed to be the utmost superior and premium reason in th...
 
Phone survey: the best marketing source
Published by Snooozy on February 28th 2012 | Business
According to the modern scenario of the market, every company joined a race for promoting their busi...
 
Small enterprises Web marketing Insider secrets ( space Information on how Portable Web marketing Will manage to benefit Tiny
Published by Spencer Jim on July 2nd 2012 | Business
Shopping on the web coming from all flexible sales is definitely on the rise , day-by-day, and they ...
 
Attributes of digital marketing entity
Published by Robert King on January 20th 2012 | Marketing
A digital entity gives services on the most recent technology. A successful digital marketing busine...
 
Is email marketing the right choice for your business?
Published by Dataflat on January 30th 2012 | Marketing
Email marketing is one of the most famous and popular forms of direct marketing these days in all pa...
 
Features of digital marketing agency.
Published by Robert King on January 16th 2012 | Business
A digital agency gives services on the modern technology. A successful digital marketing business re...
 
Mr-junkcar.com coupon codes are part of the marketing and sales strategy
Published by Gayathri PreethiDevi on May 30th 2012 | Business
Get Mr-junkcar.com coupons Mr-junkcar.com coupon codes, free shipping discounts, promo codes at deal...
 
Email marketing is cheap and easy
Published by Blossom Dana on January 7th 2012 | Marketing
Email List is probably the most used communication tool on the planet today....
 
Digital marketing Ireland offers effective marketing and advertising strategies
Published by Ommie Jane on January 10th 2012 | Marketing
There are advertising agencies which offer specialized services, e.g. to IT or law group of companie...
 
Mobile App Marketing is simply Developing Bottom rather than Written content affiliate marketing
Published by Vernon Diaz on June 30th 2012 | Marketing
Article promotion, of course referred to as SMS marketing, accomplished the country's highest point ...
 
Tips to ensure maximum response from direct response marketing
Published by George Henry on December 26th 2011 | Marketing
A very effective marketing plan being preferred by many these days is direct response marketing. The...
 
B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts
Published by Ritu on January 13th 2012 | Business
To wrap up another year of B2B marketing, we’ve reached out to seven marketers and industry expert...