Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The Ethics Behind Field Marketing

By Justine Fitton Subscribe to RSS | March 23rd 2012 | Views:
loading
 
  



In our fast paced world we are constantly be marketed at, almost anything we see is an advertisement. So often we are being pitched and sold something that the customer becomes defensive. It is of utmost importance within field marketing that the comfort of the customer (or potential customer) is respected and encouraged. Ethics and the duty of the field marketer towards the care of the public must be handled carefully.

One can easily be tempted into cutting corners or making promises that cannot be kept. If you are relying on the small print as a get out clause think again. Although you may be lightly sticking to the rules of the contract and legally are in the right, if the customer feels tricked or hard done by not only will you be losing their custom, you will have lost any other sales to the people they have warned against your business. It is not good business to ignore ethics and even if you don’t feel the wrath just yet, your bank balance will. Relationships are central to business success; these must be genuine and long lasting. By following the essential rules of marketing ethics they can be achieved easily.

Tomorrow's Company, a report published by the Royal Society of Arts in 1995 argued that successful companies which have a 'success model' which embraces the interests of all involved in the company was backed by some of the best leaders of the time. If the shareholders, customers, suppliers, employees and community were being listened to and looked after then, it argued, the company would be far more successful that had it dogmatically ignored their requests in the selfish hunt for profit.

In 1996 it was found that the most visionary companies in the US were in fact the ones who did not put their strive for monetary gain at the forefront of their mission statement but rather a core ideology that often stressed responsibility to others.

It is becoming more pronounced that people prefer to work and deal with companies that they can trust. They want to know the company behind the brand. It is therefore of crucial importance to remain translucent in this way. This is why social media is so popular as a business tool at the moment. Not only is it a platform to inform your customers of your sales, offers, products etc. it is a way for your customers to interact with your brand and communicate their thoughts and opinions to and about your company. If you can be organised enough to have a strategy for this online marketing then it is a fantastic way of ethically promoting yourself. For example The Virgin brand is extremely diverse, hugely profitable and still expanding. As a member of the public we know so much about the ins and outs of Richard Branson’s brain child including yearly figures. This is a fine example to follow.

Justine Fitton - About Author:
Cosine Field Marketing are an award winning agency that value the rules of ethics. They treat their shareholders, staff and customers with the same respect. Often advertising field marketing jobs it is a company that is growing among field marketing agencies .

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/the-ethics-behind-field-marketing.htm

Related Marketing Articles Subscribe to RSS

Social media marketing and mobile web design are critical for the present businesses
Published by Maryparker on March 17th 2012 | Marketing
Although social media marketing and mobile marketing require completely different skills, the concep...
 
Know how of digital marketing agency.
Published by Robert King on January 21st 2012 | Business
Digital marketing processes are considerably cheaper and faster than conventional marketing. For the...
 
Want a better marketing : Dont be vanilla
Published by LisaaHarris on February 1st 2012 | Business
Want to hire a public relations firm in Dallas and Texas? Contact RealNewsPR.Com. We are the top PR ...
 
How good SEO can boost your website marketing program, seo services
Published by Seolncr on March 5th 2012 | Business
If you are building a website for your company you want it to stand out, to be at the top of search ...
 
The different marketing tactics for selling a product or service!
Published by Samantha Kirk on June 12th 2012 | Business
Profit is the ultimate goal in any business; no business gives their produce at a price that does no...
 
The VIII marketing Reviews- Little Mud can Barely Stain its Track record
Published by Julia Roger on December 15th 2011 | Marketing
Delving into your heritage of VIII, it is a well-known marketing and advertising firm with its bases...
 
Why would I need a marketing consultant
Published by Julia Roger on March 6th 2012 | Business
You may or may not have come across a marketing consultant before but one thing is for certain – t...
 
Acupuncture websites to let you perform acupuncture marketing easily
Published by Ashish Pandey on April 14th 2012 | Business
Acupuncture websites have grabbed a great part in the online and medical fields. The acupuncturists ...
 
Aroma Marketing is it manipulative or is it just another clever marketing technique?
Published by Sarah Willsion on June 25th 2012 | Marketing
This article explores the effectiveness and the morality of aroma marketing. The writer finds that a...
 
Labels are most important for business marketing!
Published by Andy on November 25th 2011 | Marketing
In this Uk competition, any attempt to seek something new.
Each organization is trying something...
 
Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
 
Healthcare Design can provide you with healthcare marketing solutions paramount for communication
Published by Julia Roger on December 1st 2011 | Business
Healthcare Design is a UK-based healthcare design agency specialising in a full range of healthcare ...
 
How is bulk sms helpful in marketing
Published by Leesa Rey on August 18th 2012 | Business
If you are looking for a cheap medium to promote your business, go for bulk SMS marketing....
 
Why Leaflet printing is good for marketing purposes
Published by Mary Porter on June 28th 2012 | Business
Want to tell customers about your products, your latest brands and the brilliant service that you pr...
 
How Mobile marketing is beneficial for your business
Published by Puneet Gupta on April 25th 2012 | Marketing
It is important for any business to stay current with how customers go about finding their products ...
 
Green Building – Turning point in field of Architectural Industry
Published by Macjohn on August 23rd 2012 | Business
Implementing green building concept is a marathon task. Setting standards, performing analysis, sele...
 
Email marketing is cheap and easy
Published by Blossom Dana on January 7th 2012 | Marketing
Email List is probably the most used communication tool on the planet today....
 
Promotional Poshtots.com coupon codes are a marketing tool like paper Poshtots.com coupons
Published by Pappu Sujitha on December 28th 2011 | Business

Promotional Poshtots.com coupon codes are also referred to as key Poshtots.com codes, media Posh...
 
Small enterprises Web marketing Insider secrets ( space Information on how Portable Web marketing Will manage to benefit Tiny
Published by Spencer Jim on July 2nd 2012 | Business
Shopping on the web coming from all flexible sales is definitely on the rise , day-by-day, and they ...
 
Be one step ahead with online marketing agency
Published by Marketingspace on July 12th 2012 | Business
Now day’s online marketing agencies have termed to be the utmost superior and premium reason in th...