Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home1/haradeep/articleside.com/configdb.php on line 8

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home1/haradeep/articleside.com/article.php on line 88
The Benefits of Online Marketing for Your Local Business

Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The Benefits of Online Marketing for Your Local Business

By Staci Burruel Subscribe to RSS | February 12th 2012 | Views:
loading
 
  



If you are a businessman, say of a chain of pizza stores, you naturally have to target local customers. But more than that, you’d want to expand your market beyond your local customers. With the Internet you can take advantage of the benefits of online marketing for your local business.

Affordable Advertising

Traditional advertising through television and radio is expensive and eats up a chunk of your profits. In contrast, online advertising is cost-efficient. Most marketing tools available online are free. You can put up a blog advertising your pizza instead of printing out large tarp signs. You can have your business listed in Google Places, Yahoo! and online local business directories with minimal costs. Interaction in social networks like Facebook and Twitter can give you prospective customers. Even if you prefer to hire an SEO company to do the marketing, advertising costs are still much cheaper than other options.

Online Exposure

Combing the phone directories is quickly becoming a thing of the past. More than 80% of customers today use the web for information. To miss out on that is a big loss for your local business. Customers, even if they are local, check out available services and products online. Aside from that, online exposure can expand your customer base. This way you get more potential income.

Branding

Since you compete with other businesses for the local customers, it is important that you establish how you are different from the others. Local marketing specialists who work in online marketing can make your service or product stand out from the competition. Through the use of social networks and social bookmarking sites, they make it easier for you to put your brand across many platforms. It is easier for you to make a core message of what your product is and what makes it unique.

More Local Leads

If your business has online exposure and you are branded correctly, people will find you. The battle for online marketing local business is already half won if you use the right online marketing tools. Social networks make it easy for you to target your specific geographic area. SEO techniques are available online to make your business page rank well and generate more local leads.

Bigger Profits

Now that you have online exposure, strong branding, and more local leads, you can expect bigger profits, although that doesn’t happen outright. You still have to convert your leads to sales. You then have to figure out how it works in online marketing for local business. You can research on online marketing strategies and implement them. Better yet, hiring professionals can do the work faster with greater results.

Staci Burruel - About Author:
If you want to attract more customers for your business, visit www.surefiresocial.com for more details.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/the-benefits-of-online-marketing-for-your-local-business.htm

Related Marketing Articles Subscribe to RSS

How good SEO can boost your website marketing program, seo services
Published by Seolncr on March 5th 2012 | Business
If you are building a website for your company you want it to stand out, to be at the top of search ...
 
Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
 
The different types of effective marketing in today’s world
Published by SharonThomas on June 12th 2012 | Marketing
In order to be unique and to survive in the competitive world, marketing is essential. While marketi...
 
Why would I need a marketing consultant
Published by Julia Roger on March 6th 2012 | Business
You may or may not have come across a marketing consultant before but one thing is for certain – t...
 
The basics of online marketing explained
Published by on June 6th 2012 | Marketing
Online marketing is a relatively new term however it is surely evolving and turning out to be a fund...
 
What is online marketing?
Published by Antonsky8@gmail.com on April 4th 2012 | Marketing
The term online marketing is widely discussed in today’s world where consumers are now turning tow...
 
Aroma Marketing is it manipulative or is it just another clever marketing technique?
Published by Sarah Willsion on June 25th 2012 | Marketing
This article explores the effectiveness and the morality of aroma marketing. The writer finds that a...
 
Online marketing is increasing with regard to South america
Published by Mark Robins on July 25th 2012 | Business
When we regard tons of establishments it use online marketing thru leading-edge online communities c...
 
Dealing with the customer in field marketing.
Published by Justine Fitton on March 14th 2012 | Marketing
This article details the best way to deal with customers from a field marketing point of view....
 
Mobile Marketing Applications Happen to be a Key element of one's Web marketing strategy
Published by Lyndon Stewart on July 4th 2012 | Marketing
Brainy system netted with greatly inside not much time. An array of small businesses were unable mor...
 
Small enterprises Web marketing Insider secrets ( space Information on how Portable Web marketing Will manage to benefit Tiny
Published by Spencer Jim on July 2nd 2012 | Business
Shopping on the web coming from all flexible sales is definitely on the rise , day-by-day, and they ...
 
The benefits of digital marketing in online medium
Published by Mohandas on December 16th 2011 | Marketing
Nowadays marketing communication industry has become more and more powerful and effective, as its am...
 
Tips to ensure maximum response from direct response marketing
Published by George Henry on December 26th 2011 | Marketing
A very effective marketing plan being preferred by many these days is direct response marketing. The...
 
Strategies for small business marketing
Published by Marketingspace on July 12th 2012 | Business
What do you understand by the term small business corporation? Generally the most common answer to t...
 
Are the marketing fulfilment companies really worth their business?
Published by Diego Hall on December 2nd 2011 | Business
Only a marketing fulfilment company can ensure that all your marketing mails are not misplaced as sp...
 
Social media marketing and mobile web design are critical for the present businesses
Published by Maryparker on March 17th 2012 | Marketing
Although social media marketing and mobile marketing require completely different skills, the concep...
 
Phone survey: the best marketing source
Published by Snooozy on February 28th 2012 | Business
According to the modern scenario of the market, every company joined a race for promoting their busi...
 
Mobile App Marketing is simply Developing Bottom rather than Written content affiliate marketing
Published by Vernon Diaz on June 30th 2012 | Marketing
Article promotion, of course referred to as SMS marketing, accomplished the country's highest point ...
 
Email advertisement is the best one to one marketing solution
Published by Emiley David on December 9th 2011 | Business
Clever marketers devote a great deal of attention for crafting their email messaging campaign. They ...
 
Be one step ahead with online marketing agency
Published by Marketingspace on July 12th 2012 | Business
Now day’s online marketing agencies have termed to be the utmost superior and premium reason in th...