Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The Benefits of Online Marketing for Your Local Business

By Staci Burruel Subscribe to RSS | February 12th 2012 | Views:

If you are a businessman, say of a chain of pizza stores, you naturally have to target local customers. But more than that, you’d want to expand your market beyond your local customers. With the Internet you can take advantage of the benefits of online marketing for your local business.

Affordable Advertising

Traditional advertising through television and radio is expensive and eats up a chunk of your profits. In contrast, online advertising is cost-efficient. Most marketing tools available online are free. You can put up a blog advertising your pizza instead of printing out large tarp signs. You can have your business listed in Google Places, Yahoo! and online local business directories with minimal costs. Interaction in social networks like Facebook and Twitter can give you prospective customers. Even if you prefer to hire an SEO company to do the marketing, advertising costs are still much cheaper than other options.

Online Exposure

Combing the phone directories is quickly becoming a thing of the past. More than 80% of customers today use the web for information. To miss out on that is a big loss for your local business. Customers, even if they are local, check out available services and products online. Aside from that, online exposure can expand your customer base. This way you get more potential income.


Since you compete with other businesses for the local customers, it is important that you establish how you are different from the others. Local marketing specialists who work in online marketing can make your service or product stand out from the competition. Through the use of social networks and social bookmarking sites, they make it easier for you to put your brand across many platforms. It is easier for you to make a core message of what your product is and what makes it unique.

More Local Leads

If your business has online exposure and you are branded correctly, people will find you. The battle for online marketing local business is already half won if you use the right online marketing tools. Social networks make it easy for you to target your specific geographic area. SEO techniques are available online to make your business page rank well and generate more local leads.

Bigger Profits

Now that you have online exposure, strong branding, and more local leads, you can expect bigger profits, although that doesn’t happen outright. You still have to convert your leads to sales. You then have to figure out how it works in online marketing for local business. You can research on online marketing strategies and implement them. Better yet, hiring professionals can do the work faster with greater results.

Staci Burruel - About Author:
If you want to attract more customers for your business, visit for more details.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Marketing Articles Subscribe to RSS

Tips to search for a professional interactive marketing agency
Published by Allinda James on January 17th 2012 | Marketing
Being armed with technical expertise and highly creative and brilliant workforce, they can capture y...
Small enterprises Web marketing Insider secrets ( space Information on how Portable Web marketing Will manage to benefit Tiny
Published by Spencer Jim on July 2nd 2012 | Business
Shopping on the web coming from all flexible sales is definitely on the rise , day-by-day, and they ...
Why direct marketing from DBS is still a viable marketing solution?
Published by Dbslimited on April 16th 2012 | Marketing
DBS Limited has all the direct marketing services that can take a marketing campaign to success. The...
Know how of digital marketing agency.
Published by Robert King on January 21st 2012 | Business
Digital marketing processes are considerably cheaper and faster than conventional marketing. For the...
Acupuncture marketing is important in todays world
Published by Ashish Pandey on April 13th 2012 | Business
Acupuncture marketing and having a nice acupuncture website goes hand in hand. You should have a nic...
How Mobile marketing is beneficial for your business
Published by Puneet Gupta on April 25th 2012 | Marketing
It is important for any business to stay current with how customers go about finding their products ...
Attributes of digital marketing entity
Published by Robert King on January 20th 2012 | Marketing
A digital entity gives services on the most recent technology. A successful digital marketing busine...
Strategies to enhance microbrew marketing
Published by Gwave Consulting on December 2nd 2011 | Marketing
Craft beer has its origins in the UK in the 1970s and it has recently experienced tremendous popular...
Labels are most important for business marketing!
Published by Andy on November 25th 2011 | Marketing
In this Uk competition, any attempt to seek something new.
Each organization is trying something...
Sodastreamusa.Com coupon codes are one of the most popular marketing strategies
Published by Randy Fletcher on July 17th 2012 | Business
Sodastreamusa.Com coupons codes are in insist as they help in saving money. Sodastreamusa.Com coupon...
Why would I need a marketing consultant
Published by Julia Roger on March 6th 2012 | Business
You may or may not have come across a marketing consultant before but one thing is for certain – t...
The different marketing tactics for selling a product or service!
Published by Samantha Kirk on June 12th 2012 | Business
Profit is the ultimate goal in any business; no business gives their produce at a price that does no...
Strategies for small business marketing
Published by Marketingspace on July 12th 2012 | Business
What do you understand by the term small business corporation? Generally the most common answer to t...
Promotional coupon codes are a marketing tool like paper coupons
Published by Pappu Sujitha on December 28th 2011 | Business

Promotional coupon codes are also referred to as key codes, media Posh...
Information about digital marketing
Published by Robert King on January 17th 2012 | Business
Digital marketing processes are cheap and non time consuming than conventional marketing. For the af...
Want a better marketing : Dont be vanilla
Published by LisaaHarris on February 1st 2012 | Business
Want to hire a public relations firm in Dallas and Texas? Contact RealNewsPR.Com. We are the top PR ...
Urgency of marketing solved through cheap vinyl banners
Published by John Davis on December 8th 2011 | Business believes in freedom of expression and innovations and if you manage to understand h...
Email marketing is cheap and easy
Published by Blossom Dana on January 7th 2012 | Marketing
Email List is probably the most used communication tool on the planet today....
Fundamental rules of success in network marketing
Published by Ashish Pandey on June 27th 2012 | Business
Network marketing has become a popular field these days. You can get yourself enrolled into MLM trai...
Enhance your business with online marketing agency Sydney
Published by Marketingspace on June 14th 2012 | Business
A business may be small or big, but there comes a time when it is required by the business owner’s...