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Ten Rules for Good Lead Generation

By Belinda Summers Subscribe to RSS | May 1st 2012 | Views:

Let us face it, sales lead generation can be hard work. Let no one contradict that. But it cannot be denied that this is one tool that businesses need in order to stay in the game. With the B2B leads that it provides, you can have a better chance to earn more profits. But that is where the challenge comes in. How do you do that? How can you be sure that you are getting really good business leads? How can you be sure that the sales leads that you generate through telemarketing services can actually be converted into a sale? You just have to follow these ten rules in telemarketing.

1.Provide the solution – one way to get good B2B leads from your prospects is to become a provider of business solutions for them. Once you establish yourself as that, getting a sale is easier.

2.Educate and upgrade them – be an honest advisor. Tell them what you believe will benefit their business, providing them with a higher level of service than what they might think they need.

3.Let sales cycle efficiently – do not fret if it is taking you too long to seal the deal. Some B2B leads may take time to grow, so just stay constant in nurturing them.

4.Optimize your people – you may have to add a few or reduce a few personnel, but make sure that you can maximize the number of people who can market and sell your products or services.

5.Use technology well – with the advancement of technology these days, you do not need to adjust your business to fit the equipment. Rather, make the equipment work for you. You need to have assets that can make you more flexible in the lead generation environment.

6.Manage the perception – sometimes, what the prospects perceive in our industry can affect the way they deal with us. Fix it, take control. You need to manage their perception by becoming the lead in the industry. Be the leader and they will more likely than not follow you.

7.Be relevant in the industry – this is something very important. There is no use to have a really good business website, brochures, or social media contact if you do not have information that they need. Be relevant in providing business data for your business prospects.

8.Tailor-fit your process – not all companies are the same, that is why you need to come up with a good business plan that will maximize each of their issues and concerns. You can actually be successful if you use this method to reach to your prospects.

9.Follow etiquette – it may seem so cliché, but the mere fact that you extended courtesy to your prospects can actually bring good results for your company. Never forget to say ‘please’ and ‘thank you’ in your transactions. Your prospects will be pleased.

10.Be integrated – when you are using different mediums to reach out to different markets, you need to make your marketing plan integrated in all planes so that you can cover all aspects in your campaign.

It works, and the only thing you need is to apply it to your business.

Belinda Summers - About Author:
Belinda Summers works as a professional consultant. She helps businesses increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit:

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