Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Structure of Marketing Plan and its Need

By Seo Steve Subscribe to RSS | July 21st 2012 | Views:
loading
 
  



The planning of market activities is an essential task and should be performed with great care and attention. But before that it is important to understand the objective of market planning.

Purpose of Planning :

A Marketing plan should have a clear objective that defines the aim of the business and make it measurable, over the next 12 months. The aim may be to grow the database, increase the sales coming from existing customers, build awareness, and launch a new product or to relaunch a brand.

Doing research is the most important task of marketing. The bottom line of this plan is to understand your market/s and then plan out your activities. So it is a wise step to plan everything and work accordingly.

You need to understand your competition so you can position yourself against their offerings. You should show your points of difference and this can make easy for the customer to decide the options.

You need to profile your markets so you can understand their needs. Once you have performed this task you will be able to identify your ideal customer and this information will be very beneficial for your business. This understanding will help you to tailor your offerings and ensure that you are able to focus your energy in the right areas.

Brand promise is the key to any good plan. What is your point of difference or value proposition? These are some questions whose answers should be provided.

You should define some tactics for the marketing plan and that will be your action plan.

It is very important to track to see progress and refine.

Communication plan to target markets is very necessary.

Work on your plan, it is an evolving ever changing, active document.

Your task is completed and you can observe the difference.

Some Useful Tips:

You should allow yourself a couple of months to write the plan, even if it's only a few pages long because taking time will be helpful in providing best results. Developing the plan is the most complex part of marketing. After developing the plan execution of this plan has some challenges which may include media planning and buying.

All are players in the company so it is very essential to keep your plan confidential. Firms typically keep their marketing plans very, very private for various reasons. Either they're too skimpy and management would be embarrassed to have them see the light of day, or they're solid and packed with information which would make them extremely valuable to the competition. This planning comes under the marketing strategies and it can create miracles in the field of business.

You can't do the task of planning without getting many people involved. Views should be taken from everybody as views are important in decision making. No matter what your size, get feedback from all parts of your company i.e. finance, manufacturing, personnel, supply and so on--in addition to marketing itself. This is especially important because it will take all aspects of your company to make your marketing plan work. Your key people can provide realistic input on what's achievable and how your goals can be reached, and they can share any insights they have on any potential, as-yet-unrealized marketing opportunities, adding another dimension to your plan.

Seo Steve - About Author:
Grow your business with effective and efficient Media Services to achieve the goals in your Marketing Plan.Contact us for a free consultation today! 212.251.0021

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/structure-of-marketing-plan-and-its-need.htm

Related Marketing Articles Subscribe to RSS

Exhibition Stands – an ideal marketing solution for your firm
Published by Mary Porter on June 16th 2012 | Business
There are plenty of different kinds of exhibition stands to choose from, but the most important cons...
 
Maximize your Regime containing E-mail marketing Support groups
Published by Clifton Price on December 19th 2011 | Marketing
Doesn't have any traffic moms and dads and artistic solutions to to increase your software, acquire ...
 
Why direct marketing from DBS is still a viable marketing solution?
Published by Dbslimited on April 16th 2012 | Marketing
DBS Limited has all the direct marketing services that can take a marketing campaign to success. The...
 
Sms marketing companies sends sms in bulk
Published by Mprofile on March 14th 2012 | Business
Sms marketing has turned actually popular since lately there has been an enlargement in the count of...
 
Eco friendly Promotional mugs and pens for your company’s marketing
Published by Julia Roger on July 12th 2012 | Business
There are a few that can be filled again whereas others contain nice smelling fragrances pooled with...
 
Features of digital marketing agency.
Published by Robert King on January 16th 2012 | Business
A digital agency gives services on the modern technology. A successful digital marketing business re...
 
Concise description of digital marketing agency.
Published by Robert King on January 21st 2012 | Marketing
Digital marketing processes are cost effective and takes less time than conventional marketing. For ...
 
Mr-junkcar.com coupon codes are part of the marketing and sales strategy
Published by Gayathri PreethiDevi on May 30th 2012 | Business
Get Mr-junkcar.com coupons Mr-junkcar.com coupon codes, free shipping discounts, promo codes at deal...
 
Sodastreamusa.Com coupon codes are one of the most popular marketing strategies
Published by Randy Fletcher on July 17th 2012 | Business
Sodastreamusa.Com coupons codes are in insist as they help in saving money. Sodastreamusa.Com coupon...
 
Aroma Marketing is it manipulative or is it just another clever marketing technique?
Published by Sarah Willsion on June 25th 2012 | Marketing
This article explores the effectiveness and the morality of aroma marketing. The writer finds that a...
 
The Important Function Search engine marketing Services Manchester in the Success of the On-line Business
Published by Leila on May 31st 2012 | Business

Seo services Manchester have extremely vital role to play in receiving your site ranked in Googl...
 
Enhance your business with online marketing agency Sydney
Published by Marketingspace on June 14th 2012 | Business
A business may be small or big, but there comes a time when it is required by the business owner’s...
 
Digital marketing Ireland offers effective marketing and advertising strategies
Published by Ommie Jane on January 10th 2012 | Marketing
There are advertising agencies which offer specialized services, e.g. to IT or law group of companie...
 
Acupuncture websites to let you perform acupuncture marketing easily
Published by Ashish Pandey on April 14th 2012 | Business
Acupuncture websites have grabbed a great part in the online and medical fields. The acupuncturists ...
 
Steps to choose professional marketing companies Ireland
Published by Jessieowens on January 24th 2012 | Marketing
Marketing companies Ireland has helped companies from all over Ireland increase online and offline s...
 
What is online marketing?
Published by Antonsky8@gmail.com on April 4th 2012 | Marketing
The term online marketing is widely discussed in today’s world where consumers are now turning tow...
 
How is bulk sms helpful in marketing
Published by Leesa Rey on August 18th 2012 | Business
If you are looking for a cheap medium to promote your business, go for bulk SMS marketing....
 
The VIII marketing Reviews- Little Mud can Barely Stain its Track record
Published by Julia Roger on December 15th 2011 | Marketing
Delving into your heritage of VIII, it is a well-known marketing and advertising firm with its bases...
 
Tips to search for a professional interactive marketing agency
Published by Allinda James on January 17th 2012 | Marketing
Being armed with technical expertise and highly creative and brilliant workforce, they can capture y...
 
Are the marketing fulfilment companies really worth their business?
Published by Diego Hall on December 2nd 2011 | Business
Only a marketing fulfilment company can ensure that all your marketing mails are not misplaced as sp...