Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Social Media Marketing Tips Straight from the Experts

By Belinda Summers Subscribe to RSS | May 31st 2012 | Views:
loading
 
  



Social media has changed the way marketing evolved over time, and especially these days, traditional marketing has become passé. Now, social media alters sales pitches into a “listen-pull-engage-then push” kind of style of pursuing. Here are some tips straight from the marketing gurus.

Richard Binhammer, Dell’s social media expert and go-to man, (https://plus.google.com/116558562366390541447/posts) said that marketing is not all about shoving material down into your prospective customer’s throats, but it is also about them and taking time to listen to what they have in mind and aligning yourself to where they stand. Traditional marketing is about you “pushing the message.” Social media marketing changes all that; begin by listening, pulling, engaging, then the last part will be pushing.

By that time, you have already established relationship and trust, which is important in any sales and marketing endeavor. Then that’s the time you push—you already earned their trust so you offer your products and solutions to them minus the hard selling.

Binhammer also said that Dell delivers sales offers, information and news, however, only to their sales leads and customers that asked for it.  He also added that Dell had specific methodologies on making use of online social platforms like Twitter and Facebook in marketing. Plus, the best thing by far about social media is that it enables you to interact “more strongly, in a more real way.’’

Meanwhile, Valerie Khoo, founder of The Sydney Writers’ Centre, said that collecting a database of contacts is the most effective method in initiating one’s marketing campaign.  She also stated that “You’re in total control on how much time you spend.’’

Khoo also added that you have to learn the most fundamental thing in social media marketing if you want gather leads—that is, if you are not looking for means to gather contact details through your site, “then you’re nuts.”

After that, it’s time to get in touch with your prospects or contacts the same way you promised them—may it be via email newsletters or by way of another form. Blogging is one efficient technique in terms of how to engage a target audience. Nevertheless, Khoo said that writing content might not be of interest to all. She suggested that just the same with anybody, you have to do something which you enjoy. For instance, if you know that you dislike blogging or any kind of writing, then you might as well look for someone to do the blogging on your behalf.

Ciaran McGuigan, published author, one of Australia’s sales experts and Director of Strike

Force Sales (http://www.strikeforcesales.com.au/index.php?option=com_content&task=view&id=4&Itemid=15), said that he promotes small companies to let their sales teams work it on the phones. This is because although emails are good, they never generate “real-life conversation.”

McGuigan is a believer of a “10 before 10” rule when it comes to sales. That’s the secret he wants to share if you want to “triple your sales.” How does he do that? By making 10 outbound calls by 10 o’clock each day of the week.

Perhaps you can try to see it for yourself.

 

Belinda Summers - About Author:
Belinda Summers is a professional telemarketer and appointment setter with extensive experience in generating qualified b2b sales leads for businesses through telemarketing. Learn more by visiting http://www.callboxinc.com


Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/social-media-marketing-tips-straight-from-the-experts.htm

Related Marketing Articles Subscribe to RSS

What to do and what not to do being a marketing company?
Published by Marketingspace on July 12th 2012 | Business
Becoming a marketing company associate is a fruitful way of earning money via internet sources. You ...
 
Urgency of marketing solved through cheap vinyl banners
Published by John Davis on December 8th 2011 | Business
Printingblue.com believes in freedom of expression and innovations and if you manage to understand h...
 
Exhibition Stands – an ideal marketing solution for your firm
Published by Mary Porter on June 16th 2012 | Business
There are plenty of different kinds of exhibition stands to choose from, but the most important cons...
 
Information about digital marketing
Published by Robert King on January 17th 2012 | Business
Digital marketing processes are cheap and non time consuming than conventional marketing. For the af...
 
Email marketing is cheap and easy
Published by Blossom Dana on January 7th 2012 | Marketing
Email List is probably the most used communication tool on the planet today....
 
Acupuncture marketing is important in todays world
Published by Ashish Pandey on April 13th 2012 | Business
Acupuncture marketing and having a nice acupuncture website goes hand in hand. You should have a nic...
 
Is email marketing the right choice for your business?
Published by Dataflat on January 30th 2012 | Marketing
Email marketing is one of the most famous and popular forms of direct marketing these days in all pa...
 
Be one step ahead with online marketing agency
Published by Marketingspace on July 12th 2012 | Business
Now day’s online marketing agencies have termed to be the utmost superior and premium reason in th...
 
Real estate agent marketing by Ivan Larco
Published by Harry on February 14th 2012 | Business
A real estate agents marketing plans is about creativity and, as any other business, about putting y...
 
Attributes of digital marketing entity
Published by Robert King on January 20th 2012 | Marketing
A digital entity gives services on the most recent technology. A successful digital marketing busine...
 
Promotional Poshtots.com coupon codes are a marketing tool like paper Poshtots.com coupons
Published by Pappu Sujitha on December 28th 2011 | Business

Promotional Poshtots.com coupon codes are also referred to as key Poshtots.com codes, media Posh...
 
The different types of effective marketing in today’s world
Published by SharonThomas on June 12th 2012 | Marketing
In order to be unique and to survive in the competitive world, marketing is essential. While marketi...
 
How good SEO can boost your website marketing program, seo services
Published by Seolncr on March 5th 2012 | Business
If you are building a website for your company you want it to stand out, to be at the top of search ...
 
Catalog Printing, a good way of marketing
Published by Robert Samuels on January 2nd 2012 | Business
The paper which is used for the catalog printing should be glossy and of high quality so that the de...
 
Email advertisement is the best one to one marketing solution
Published by Emiley David on December 9th 2011 | Business
Clever marketers devote a great deal of attention for crafting their email messaging campaign. They ...
 
Phone Survey used for achieving user marketing research
Published by Snooozy on February 15th 2012 | Business
The Phone Survey can contribute with a wide kind of appropriate data for businesses regarding the bo...
 
Positive aspects of Recruiting Search engine marketing Enterprise Manchester
Published by Leila on May 31st 2012 | Business
In case you have a company and choose to get your internet site on the very first page of the search...
 
Labels are most important for business marketing!
Published by Andy on November 25th 2011 | Marketing
In this Uk competition, any attempt to seek something new.
Each organization is trying something...
 
The benefits of digital marketing in online medium
Published by Mohandas on December 16th 2011 | Marketing
Nowadays marketing communication industry has become more and more powerful and effective, as its am...
 
How Mobile marketing is beneficial for your business
Published by Puneet Gupta on April 25th 2012 | Marketing
It is important for any business to stay current with how customers go about finding their products ...