Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Social Media Marketing Tips Straight from the Experts

By Belinda Summers Subscribe to RSS | May 31st 2012 | Views:
loading
 
  



Social media has changed the way marketing evolved over time, and especially these days, traditional marketing has become passé. Now, social media alters sales pitches into a “listen-pull-engage-then push” kind of style of pursuing. Here are some tips straight from the marketing gurus.

Richard Binhammer, Dell’s social media expert and go-to man, (https://plus.google.com/116558562366390541447/posts) said that marketing is not all about shoving material down into your prospective customer’s throats, but it is also about them and taking time to listen to what they have in mind and aligning yourself to where they stand. Traditional marketing is about you “pushing the message.” Social media marketing changes all that; begin by listening, pulling, engaging, then the last part will be pushing.

By that time, you have already established relationship and trust, which is important in any sales and marketing endeavor. Then that’s the time you push—you already earned their trust so you offer your products and solutions to them minus the hard selling.

Binhammer also said that Dell delivers sales offers, information and news, however, only to their sales leads and customers that asked for it.  He also added that Dell had specific methodologies on making use of online social platforms like Twitter and Facebook in marketing. Plus, the best thing by far about social media is that it enables you to interact “more strongly, in a more real way.’’

Meanwhile, Valerie Khoo, founder of The Sydney Writers’ Centre, said that collecting a database of contacts is the most effective method in initiating one’s marketing campaign.  She also stated that “You’re in total control on how much time you spend.’’

Khoo also added that you have to learn the most fundamental thing in social media marketing if you want gather leads—that is, if you are not looking for means to gather contact details through your site, “then you’re nuts.”

After that, it’s time to get in touch with your prospects or contacts the same way you promised them—may it be via email newsletters or by way of another form. Blogging is one efficient technique in terms of how to engage a target audience. Nevertheless, Khoo said that writing content might not be of interest to all. She suggested that just the same with anybody, you have to do something which you enjoy. For instance, if you know that you dislike blogging or any kind of writing, then you might as well look for someone to do the blogging on your behalf.

Ciaran McGuigan, published author, one of Australia’s sales experts and Director of Strike

Force Sales (http://www.strikeforcesales.com.au/index.php?option=com_content&task=view&id=4&Itemid=15), said that he promotes small companies to let their sales teams work it on the phones. This is because although emails are good, they never generate “real-life conversation.”

McGuigan is a believer of a “10 before 10” rule when it comes to sales. That’s the secret he wants to share if you want to “triple your sales.” How does he do that? By making 10 outbound calls by 10 o’clock each day of the week.

Perhaps you can try to see it for yourself.

 

Belinda Summers - About Author:
Belinda Summers is a professional telemarketer and appointment setter with extensive experience in generating qualified b2b sales leads for businesses through telemarketing. Learn more by visiting http://www.callboxinc.com


Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/social-media-marketing-tips-straight-from-the-experts.htm

Related Marketing Articles Subscribe to RSS

Catalog Printing, a good way of marketing
Published by Robert Samuels on January 2nd 2012 | Business
The paper which is used for the catalog printing should be glossy and of high quality so that the de...
 
Phone survey: the best marketing source
Published by Snooozy on February 28th 2012 | Business
According to the modern scenario of the market, every company joined a race for promoting their busi...
 
Strategies to enhance microbrew marketing
Published by Gwave Consulting on December 2nd 2011 | Marketing
Craft beer has its origins in the UK in the 1970s and it has recently experienced tremendous popular...
 
Steps to choose professional marketing companies Ireland
Published by Jessieowens on January 24th 2012 | Marketing
Marketing companies Ireland has helped companies from all over Ireland increase online and offline s...
 
Custom Tape Measures have changed the marketing strategy
Published by Sodapromo on March 22nd 2012 | Marketing
Custom Tape Measures are great tool for promoting your products and gifting to your loved ones. Alth...
 
The basics of online marketing explained
Published by on June 6th 2012 | Marketing
Online marketing is a relatively new term however it is surely evolving and turning out to be a fund...
 
Enhance your business with online marketing agency Sydney
Published by Marketingspace on June 14th 2012 | Business
A business may be small or big, but there comes a time when it is required by the business owner’s...
 
Eight must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Email marketing is one of the smartest and most cost-effective modes of marketing available. With th...
 
Perfect communication is essential for successful campaign
Published by Alan Youghal on January 17th 2012 | Marketing
Communication services DC can help their clients grow with them. A company can only succeed if custo...
 
Are the marketing fulfilment companies really worth their business?
Published by Diego Hall on December 2nd 2011 | Business
Only a marketing fulfilment company can ensure that all your marketing mails are not misplaced as sp...
 
Want a better marketing : Dont be vanilla
Published by LisaaHarris on February 1st 2012 | Business
Want to hire a public relations firm in Dallas and Texas? Contact RealNewsPR.Com. We are the top PR ...
 
How Mobile marketing is beneficial for your business
Published by Puneet Gupta on April 25th 2012 | Marketing
It is important for any business to stay current with how customers go about finding their products ...
 
Tips to ensure maximum response from direct response marketing
Published by George Henry on December 26th 2011 | Marketing
A very effective marketing plan being preferred by many these days is direct response marketing. The...
 
Is email marketing the right choice for your business?
Published by Dataflat on January 30th 2012 | Marketing
Email marketing is one of the most famous and popular forms of direct marketing these days in all pa...
 
B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts
Published by Ritu on January 13th 2012 | Business
To wrap up another year of B2B marketing, we’ve reached out to seven marketers and industry expert...
 
Why would I need a marketing consultant
Published by Julia Roger on March 6th 2012 | Business
You may or may not have come across a marketing consultant before but one thing is for certain – t...
 
Email marketing is cheap and easy
Published by Blossom Dana on January 7th 2012 | Marketing
Email List is probably the most used communication tool on the planet today....
 
Healthcare Design can provide you with healthcare marketing solutions paramount for communication
Published by Julia Roger on December 1st 2011 | Business
Healthcare Design is a UK-based healthcare design agency specialising in a full range of healthcare ...
 
Strategies for small business marketing
Published by Marketingspace on July 12th 2012 | Business
What do you understand by the term small business corporation? Generally the most common answer to t...
 
Know how of digital marketing agency.
Published by Robert King on January 21st 2012 | Business
Digital marketing processes are considerably cheaper and faster than conventional marketing. For the...