Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Seven Mistakes to Avoid when Producing a Product Video

By Contrast Design Subscribe to RSS | January 30th 2012 | Views:
loading
 
  



Online product video has now become an important and integral part of many a company’s Internet marketing strategy. However, when it comes to producing product video, Internet marketers tend to forget that the success of their product video hinges on how well their product message is received by viewing audiences.

Where product video fails is in its overarching use of video graphics and gimmickry to attract attention. While video graphics and gimmickry are important features of a product video, they should be used in such a way that does not distract the audience from the product video’s message.

Here are seven mistakes to avoid when it comes to producing a successful product video.

1. Many product videos fail to use a structured approach to content, leaving audiences with a disconnected viewing and listening experience. It is imperative that your video is structured in such a way that your audience can connect the dots in relation to its message. Your video should also use a structure that incorporates a call to action on the part of your audience.

2. Pace and rhythm: All too often product video’s lack the necessary pace and rhythm to engage audiences effectively. This is easily overcome by the use of creative editing. Instead of using cross fades and elaborate frame transitions, use simple cuts to liven the pace and rhythm of your video.

3. Inappropriate use of music: Not everyone has the same taste in music. If possible, avoid using music when it comes to delivering your product message. The use of music should be reserved for the opening

and closing sequence of your video, and then only sparingly. Choose something that is light and neutral.

4. Video is too long: The attention span of most viewing audiences is very limited. Unless you have the creative genius of a James Cameron or an Oliver Stone, keep your video short and to the point.

5. Avoid using a ‘wooden top’ to deliver your product video’s message. A ‘wooden top’ is someone who feels uncomfortable performing in front of a camera. Use a professional performer who can deliver your product message with passion and clarity.

6. Avoid the temptation of a homemade video production. Homemade videos have their place but not in the competitive arena of online marketing. Use a professional video production company. If you value your brand, then invest in creating a positive image by using a production team with the necessary experience and knowledge to produce a quality video product.

7. Too many video graphics: Video graphics should be used sparingly. Avoid anything that will distract your audience from your product message. Simplicity is the key to the success of your video.

And there you have it, seven mistakes to avoid when it comes to producing a successful product video.

Contrast Design - About Author:
http://www.contrastdesign.co.uk/services/video-essentials/video-presenters
http://www.contrastdesign.co.uk/services/online-video-tools

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/seven-mistakes-to-avoid-when-producing-a-product-video.htm

Related Marketing Articles Subscribe to RSS

Take advantage of an SEO company’s link building services to increase traffic to your website
Published by Rob Smith on May 3rd 2012 | Marketing
Every business with half a brain is now doing its best to take advantage of the rise in popularity o...
 
Promotional Products to suit your company profile
Published by Anoshan on July 21st 2012 | Business
Promotional Products, merchandise or items are also at times known as schwag or swags. These product...
 
Assure your company’s growth with competent marketing consultants
Published by Marketingspace on May 14th 2012 | Business
Undertaking promotional activities to advertise various products is an essential thing for any sort ...
 
The video surveillance infrared camera to pay attention to what issues
Published by Guardlyer on April 22nd 2012 | Business
In the ip video surveillance, infrared cameras is an indispensable part of the infrared cameras with...
 
Tamin Theodore Kim makes business success with his software development company
Published by Colbert Raynard on March 20th 2012 | Business
Athena Software Services, Inc., owned by Tamin Theodore Kim, is just one of the prestigious third-pa...
 
How Phone call tracking assist a company?
Published by Delacon on December 16th 2011 | Business

Phone call tracking provides immediate & elaborated phone-call analytics reports. This report co...
 
Using online video for business in 2012
Published by Ashish Pandey on January 2nd 2012 | Business
If you are looking forward to the best corporate and video production company, then you can surely t...
 
Moving company Dubai: Services and benefits of hiring a professional mover
Published by Edmund Brunetti on March 13th 2012 | Business
If you are moving to Dubai, you must take professional help of the best mover for a safe & secure re...
 
Get complete IT solution only at ePixel web design company India
Published by Epixeltechnologies Tech on December 1st 2011 | Business
ePixel Technologies is a fast growing and leading PHP web development India. Website is way to get m...
 
Limited company advantages: the greatest defense for a business owner
Published by Crowin Smith on February 13th 2012 | Business
The business laws that govern the world of business have to be understood properly before taking fur...
 
Why you should choose RSC for your company’s Risk Assessments?
Published by Risksafetyconsultants on April 12th 2012 | Business
Health and safety consultancy Sheffield consists of experts having years of experience in the field....
 
Get thermal insulation materials by a reliable company
Published by Christy Jackson on April 30th 2012 | Business
The article is based on the thermal insulation materials offered by the retailers. It talks about th...
 
Before you set up an E-commerce website, be sure to get the right Malaysia web design company to help you out.
Published by Jack on June 14th 2012 | Business
The E-commerce industry in Malaysia is now emerging stronger and faster than ever. Malaysia is one o...
 
Austin home relocating company
Published by Austin Larck on April 18th 2012 | Business
Our Austin home moving companies have expert in shifting antique furniture and pianos and musical in...
 
The Ideal dumpster rental company
Published by Travis Killian on August 5th 2012 | Business
There are several reasons why people need the service of a dumpster rental company. The reason can e...
 
Marketing company in Sydney helps you to take your production to next level
Published by Marketingspace on June 14th 2012 | Business
While establishing a business, ones integral focal point is entirely on advertisement regarding the ...
 
Name badges nourishes the company’s industrial
Published by Ema Sis on March 27th 2012 | Business

A name badge at the moment are the greater feature to research a business along with it should b...
 
A guide to help choose the best sheet metal fabrications company
Published by Johnsmith on August 4th 2012 | Business
A reputed fabricator will have capabilities to handle large contracts easily. Each of these stages w...
 
Could you work for a Press Cuttings company
Published by James Blee on July 27th 2012 | Marketing
Did you know there’s a lucrative market out there for people that read Press cuttings and Press Cl...
 
About my company and the services we provide
Published by Seolncr on February 28th 2012 | Business
Do you want to promote your business on the internet market? My company is one of the best online ma...