Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Seven Mistakes to Avoid when Producing a Product Video

By Contrast Design Subscribe to RSS | January 30th 2012 | Views:
loading
 
  



Online product video has now become an important and integral part of many a company’s Internet marketing strategy. However, when it comes to producing product video, Internet marketers tend to forget that the success of their product video hinges on how well their product message is received by viewing audiences.

Where product video fails is in its overarching use of video graphics and gimmickry to attract attention. While video graphics and gimmickry are important features of a product video, they should be used in such a way that does not distract the audience from the product video’s message.

Here are seven mistakes to avoid when it comes to producing a successful product video.

1. Many product videos fail to use a structured approach to content, leaving audiences with a disconnected viewing and listening experience. It is imperative that your video is structured in such a way that your audience can connect the dots in relation to its message. Your video should also use a structure that incorporates a call to action on the part of your audience.

2. Pace and rhythm: All too often product video’s lack the necessary pace and rhythm to engage audiences effectively. This is easily overcome by the use of creative editing. Instead of using cross fades and elaborate frame transitions, use simple cuts to liven the pace and rhythm of your video.

3. Inappropriate use of music: Not everyone has the same taste in music. If possible, avoid using music when it comes to delivering your product message. The use of music should be reserved for the opening

and closing sequence of your video, and then only sparingly. Choose something that is light and neutral.

4. Video is too long: The attention span of most viewing audiences is very limited. Unless you have the creative genius of a James Cameron or an Oliver Stone, keep your video short and to the point.

5. Avoid using a ‘wooden top’ to deliver your product video’s message. A ‘wooden top’ is someone who feels uncomfortable performing in front of a camera. Use a professional performer who can deliver your product message with passion and clarity.

6. Avoid the temptation of a homemade video production. Homemade videos have their place but not in the competitive arena of online marketing. Use a professional video production company. If you value your brand, then invest in creating a positive image by using a production team with the necessary experience and knowledge to produce a quality video product.

7. Too many video graphics: Video graphics should be used sparingly. Avoid anything that will distract your audience from your product message. Simplicity is the key to the success of your video.

And there you have it, seven mistakes to avoid when it comes to producing a successful product video.

Contrast Design - About Author:
http://www.contrastdesign.co.uk/services/video-essentials/video-presenters
http://www.contrastdesign.co.uk/services/online-video-tools

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/seven-mistakes-to-avoid-when-producing-a-product-video.htm

Related Marketing Articles Subscribe to RSS

Name badges nourishes the company’s industrial
Published by Ema Sis on March 27th 2012 | Business

A name badge at the moment are the greater feature to research a business along with it should b...
 
Usefulness of online payroll company for small business
Published by Julia Roger on January 6th 2012 | Business
Small business establishments with around forty to fifty employees might require the services of pro...
 
Custom Umbrellas are usually used to promote a company name
Published by Sodablues on December 21st 2011 | Business
Though there is a broad variety of Custom Umbrellas accessible in the market in present days incorpo...
 
Could you work for a Press Cuttings company
Published by James Blee on July 27th 2012 | Marketing
Did you know there’s a lucrative market out there for people that read Press cuttings and Press Cl...
 
Video production corporate facilitating you the best of video content
Published by Ashish Pandey on January 31st 2012 | Business
Vidify video production company and other professional companies like these can facilitate you with ...
 
An ideal shifting company with unmatched service and competitive price
Published by Kumari Ankita on December 28th 2011 | Business
Welcome to No.1 movers as well as packers. You get unmatched services from us on the loading and unl...
 
Get complete IT solution only at ePixel web design company India
Published by Epixeltechnologies Tech on December 1st 2011 | Business
ePixel Technologies is a fast growing and leading PHP web development India. Website is way to get m...
 
Get a dedicated server for your company
Published by Genevieve Ackles on January 21st 2012 | Business
Are you an online business? Then you should know how important a dedicated server is for your compan...
 
How to Locate the ideal company that Present SEO Services Manchester
Published by Darrell Fore on May 29th 2012 | Business
Search engine optimization or SEO is an critical marketing and advertising strategy utilised by busi...
 
Best reseller webhosting company – right cradle to care for your website
Published by Genevieve Ackles on December 31st 2011 | Business
The digital age we are thriving in has led us to think on continuous performance improvement strateg...
 
Promote your local high street store with a video on Dingwuddles
Published by Dingwuddles on July 3rd 2012 | Marketing
Do you want to promote your high street store online?
If yes, you can do it easily with the help...
 
Take advantage of an SEO company’s link building services to increase traffic to your website
Published by Rob Smith on May 3rd 2012 | Marketing
Every business with half a brain is now doing its best to take advantage of the rise in popularity o...
 
The best packers and movers company with all kinds of solutions
Published by Kumari Ankita on January 2nd 2012 | Business
Welcome for unparallel shifting services. All of us give support on the loading and unloading servic...
 
Get thermal insulation materials by a reliable company
Published by Christy Jackson on April 30th 2012 | Business
The article is based on the thermal insulation materials offered by the retailers. It talks about th...
 
Get a Absolutely free the apple company I pad Just for Examining It!
Published by Wendy Leung on December 13th 2011 | Business
There are people who neglect out on the capability to be a fanatic for Apple's solutions whenever th...
 
Could Quality Management Systems be useful within your company? > Please base article around this
Published by Julia Roger on June 18th 2012 | Business
This is why we take the time to sit down and talk to our clients, to ensure that our quality managem...
 
A company’s repute and the water jet cutting services
Published by Ajax William on March 16th 2012 | Business
If the reputation of a company in an industry is great, then it will be recognized, by the customers...
 
Services and benefits offered by a good trucking company
Published by Edmund Brunetti on April 9th 2012 | Business
If you are looking for freight service, flatbed hauling or any such loading service, then you should...
 
How Phone call tracking assist a company?
Published by Delacon on December 16th 2011 | Business

Phone call tracking provides immediate & elaborated phone-call analytics reports. This report co...
 
Packers all over India with Movers and Packers company easily
Published by Ankita Gupta on May 30th 2012 | Business
Every one of us has the experience of moving from one place to another. For some moving is almost wa...