Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Seven Mistakes to Avoid when Producing a Product Video

By Contrast Design Subscribe to RSS | January 30th 2012 | Views:

Online product video has now become an important and integral part of many a company’s Internet marketing strategy. However, when it comes to producing product video, Internet marketers tend to forget that the success of their product video hinges on how well their product message is received by viewing audiences.

Where product video fails is in its overarching use of video graphics and gimmickry to attract attention. While video graphics and gimmickry are important features of a product video, they should be used in such a way that does not distract the audience from the product video’s message.

Here are seven mistakes to avoid when it comes to producing a successful product video.

1. Many product videos fail to use a structured approach to content, leaving audiences with a disconnected viewing and listening experience. It is imperative that your video is structured in such a way that your audience can connect the dots in relation to its message. Your video should also use a structure that incorporates a call to action on the part of your audience.

2. Pace and rhythm: All too often product video’s lack the necessary pace and rhythm to engage audiences effectively. This is easily overcome by the use of creative editing. Instead of using cross fades and elaborate frame transitions, use simple cuts to liven the pace and rhythm of your video.

3. Inappropriate use of music: Not everyone has the same taste in music. If possible, avoid using music when it comes to delivering your product message. The use of music should be reserved for the opening

and closing sequence of your video, and then only sparingly. Choose something that is light and neutral.

4. Video is too long: The attention span of most viewing audiences is very limited. Unless you have the creative genius of a James Cameron or an Oliver Stone, keep your video short and to the point.

5. Avoid using a ‘wooden top’ to deliver your product video’s message. A ‘wooden top’ is someone who feels uncomfortable performing in front of a camera. Use a professional performer who can deliver your product message with passion and clarity.

6. Avoid the temptation of a homemade video production. Homemade videos have their place but not in the competitive arena of online marketing. Use a professional video production company. If you value your brand, then invest in creating a positive image by using a production team with the necessary experience and knowledge to produce a quality video product.

7. Too many video graphics: Video graphics should be used sparingly. Avoid anything that will distract your audience from your product message. Simplicity is the key to the success of your video.

And there you have it, seven mistakes to avoid when it comes to producing a successful product video.

Contrast Design - About Author:

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Marketing Articles Subscribe to RSS

Fishing out the right company that imports goods safely to foreign lands
Published by Maryparker on December 22nd 2011 | Business
Performing business overseas require bulk transport to foreign companies. Since, owning a ship to tr...
Why conveyor are useful for manufacturing company
Published by Robert Sen on March 5th 2012 | Business
Conveyor is a device which is operated mechanically, by which things are transported on a moving sur...
The video surveillance infrared camera to pay attention to what issues
Published by Guardlyer on April 22nd 2012 | Business
In the ip video surveillance, infrared cameras is an indispensable part of the infrared cameras with...
About the advantages of various types of video surveillance storage technologies
Published by Guardlyer on March 23rd 2012 | Business
For web-based audio and video streaming, a great shadow, in the case of a large number of audio and ...
The services provided by a Groundwork London company
Published by James Blee on July 17th 2012 | Business
Groundwork London services tend to be undertaken by professional companies who specialise in all asp...
About my company and the services we provide
Published by Seolncr on February 28th 2012 | Business
Do you want to promote your business on the internet market? My company is one of the best online ma...
How to make employee id badges or employee identification cards for your company?
Published by Angie Turner on May 25th 2012 | Business
When a tiny to average sized business is being set up and the number of employees begins to grow,...
Reputable Austin moving company
Published by Austin Larck on April 18th 2012 | Business
The business provides a moving companies, international movers and local movers in Austin. They are ...
IVR survey strengthen the relations between customer and company
Published by Snooozy on March 9th 2012 | Business
In the time of huge competition every company wants to have strong relations with its customers. Thu...
Flat Contractor expenses can keep your company afloat
Published by Crowin Smith on February 13th 2012 | Business
The business world is influenced by the changing tides of the global economy which can be brutal to ...
Upfront Consultants one of the best company, that provide in Orange County SEO services.
Published by Laptop Repair on March 14th 2012 | Business
Orange County SEO famous due to its unique quality in all over it many other companies also provide ...
An ideal shifting company with unmatched service and competitive price
Published by Kumari Ankita on December 28th 2011 | Business
Welcome to No.1 movers as well as packers. You get unmatched services from us on the loading and unl...
IVR Survey is essential for company in this competitive era.
Published by Snooozy on March 14th 2012 | Business
IVR survey (Interactive Voice Response) is conducted through the computer voice which interacts with...
Choose a Denver dumpster company that meets your requirements.
Published by Colin Steven on July 3rd 2012 | Business
Keep in mind that the way you load your dumpster depends on the type of dumpster you have obtained o...
Video production corporate facilitating you the best of video content
Published by Ashish Pandey on January 31st 2012 | Business
Vidify video production company and other professional companies like these can facilitate you with ...
Why MHT is a reputable company in energy saving products
Published by MHT Lighting on July 30th 2012 | Business
MHT Lighting is a lead US manufacturer for energy efficient induction lighting. The company is known...
A company’s repute and the water jet cutting services
Published by Ajax William on March 16th 2012 | Business
If the reputation of a company in an industry is great, then it will be recognized, by the customers...
JNT developers;Plano roofing company, the best company in Plano
Published by JNT Developers on December 9th 2011 | Business
This is not the only purpose of the roofing but JNT developers is among those companies that do unde...
What to look for in a Stage Hire company
Published by Mary Porter on July 25th 2012 | Business
Try to relax when you think about a Stage Hire, forget all those things that went wrong when you hir...
How to search for a good IT network support company
Published by Charles Brinkman on April 22nd 2012 | Business
If you are running a business, then you need the support for a good IT network support company. Lear...