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Secrets of a Successful Corporate Video Marketing

By Contrast Design Subscribe to RSS | February 13th 2012 | Views:

More companies have an online presence today than ever before. If you are going to compete with them, you will need to use the latest technology. Marketing to the modern consumer means using websites and videos to introduce your product or service. It is something any company can learn to do, but there are tricks to learn if you want to be successful.

Know Your Message

A successful video will communicate the message you are trying to get across to viewers. Limit your message to two or three points that the viewer will remember. Do not try to include too much information or they won’t remember any of it. Try to think of key phrases or ideas about your company or product and make that your message.

Keep Their Attention

People have short attention spans when it comes to the internet; there are too many other options of what they could be looking at. If you want to hold their attention to watch all of your video, you have to make it interesting. Look at other popular videos to see what works.

Make the script entertaining and creative. Tell a story that people will relate to and use real people instead of actors. It should be believable and use engaging people. Know what emotion you want to achieve and incorporate that into your script. Do you want to motivate someone to buy something? Do you want to move them or inspire them?

Use a Professional Production Company

You can create a video yourself, but it will show if it is done by an amateur. Unless you have a background in video production, you should find a professional company. They will have the best equipment and be able to offer guidelines to create a winning video.

A production company can edit your video and add effects that will enhance its design. It will look like a professional video instead of a home video. Viewers will take your business more seriously and pay attention to what your video says if it looks like a quality product.

Be willing to shop around to find the right company to produce your marketing video. The cost is much lower than for a television ad, but you will not want to settle for the lowest price in companies. Find one with a good reputation and ask to see samples of their work. If they have produces similar videos to what you want with high quality results, you have found the right company.

Marketing with a corporate video is not only smart but necessary in today’s electronic world. The only way to stay ahead of the competition is to stay on the leading edge of marketing. However, creating a marketing video is not enough; you have to create a quality video to be successful in your marketing campaign.

Contrast Design - About Author:
Contrast Design offers a complete corporate video production solution, using fresh creative ideas tailored to your company’s exact requirements. We provide support through all steps of the video production process, from creating the initial project plan to helping you make the most of your video after the launch, saving you time and money.
Our expertise goes way beyond video production; our team members all have solid digital marketing, technical experience and business backgrounds. We don’t just work for you; we work with you ensuring our video solutions meet all your business objectives.

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