Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Scent Marketing Trumps Digital Marketing Techniques in the Increasingly Competitive Business Landscape

By Sarah Willision Subscribe to RSS | June 21st 2012 | Views:
loading
 
  



Scent marketing may be the most efficient and effective marketing tool at your disposal to win customers and stand out from the competition. Scent Marketing allows your brand to reach customers on an emotional level and may be far more effective than the current emphasis on digital marketing techniques.

If you follow marketing trends in the past five years you will be familiar with SEO and social media marketing. Whilst marketers should be focused on doing everything to promote their brand they may be wise to invest in scent marketing.

Experiential marketing which focuses on creating superb customer experiences may be the most effective marketing tool at your disposal. Neuromarketing studies have proven that the vast majority of buying decisions are made with the brain’s limbic system, the part which deals with emotions and decision making.

Marketers define experiential marketing as sensory experiences felt in relation to a product or brand. These sensory inputs are then paired in the customers' brains to an idea or value. For example, a common linkage is heavy equals valuable. That is why high-end stereo manufacturer Bang and Olufsen incorporate extra weight into their remote controls to convey a feeling of quality over regular light weight rivals.

Scent therefore plays very easily into this strategy, as it is the only sense that is processed in that non analytical section of the brain. Numerous research studies have demonstrated that:

• Customers evaluate scented products as being of higher quality.

• Consumers are more eager to buy and willing to pay more in a scented environment.

• Consumers spend more time and money in a scented environment.

• Consumers remember scented shops more than unscented ones

Consumers evaluate scented products as being of higher quality.

A study of ladies' stockings discovered that when presented with two versions of the same product where one was lightly scented with an orange fragrance, women said that the scented stockings were clearly of superior quality. Another study showed that when consumers were shopping for a camera in a scented environment, they rated the quality and features as better than the same camera in an unscented store.

Consumers are more eager to buy and willing to pay more in a scented environment.

A study was done using identical Nike sneakers in a scented room and a non-scented room.

In the scented room, there was an eighty percent increase in intent to buy and the respondents were willing to pay up to 10% more money than in the non-scented room.

Consumers spend more time and money in a scented environment.

When exposed to a pleasant smell, shoppers underestimated the amount of time they spent in the store by twenty six percent. Respondents to a survey rated the sense of smell as second of the five senses when asked which sense was most important when making a decision about which brand to buy.

Consumers remember scented shops more than unscented ones

Researchers at a German cinema used scent during some ads and not in others: upon exiting the movie, patrons remembered the scented ads at a rate of about four times greater than for the unscented ads.

The point of experiential marketing is to tap into these common associations and to create a enjoyable customer experience. Therefore this idea of pleasantness will subsequently be associated with Brand X.

Some people may be spooked by the concept of neuromarketing, claiming that is manipulative. Isn't all marketing and in fact, all persuasion of any kind in essence manipulative? The point is to persuade or influence the customer to take some kind of action, such as voting for a candidate, buying a product or making a donation.

Sarah Willision - About Author:
We are an Australian owned full service scent marketing consultancy and supplier of premium scent marketing solutions. We specialise in ambient scenting and related scented solutions.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/scent-marketing-trumps-digital-marketing-techniques-in-the-increasingly-competitive-business-landscape.htm

Related Marketing Articles Subscribe to RSS

Sodastreamusa.Com coupon codes are one of the most popular marketing strategies
Published by Randy Fletcher on July 17th 2012 | Business
Sodastreamusa.Com coupons codes are in insist as they help in saving money. Sodastreamusa.Com coupon...
 
Digital marketing Ireland offers effective marketing and advertising strategies
Published by Ommie Jane on January 10th 2012 | Marketing
There are advertising agencies which offer specialized services, e.g. to IT or law group of companie...
 
Seven must-have qualities of email marketing software
Published by Lyndon Henry on May 18th 2012 | Marketing
Choosing the right email marketing software could mean the difference between between obtaining a po...
 
Easy methods to Make Your Search engine marketing Campaign Productive
Published by Leila on May 31st 2012 | Business
There are lots of other Seo services Manchester these companies can present that will help you boost...
 
Strategies for small business marketing
Published by Marketingspace on July 12th 2012 | Business
What do you understand by the term small business corporation? Generally the most common answer to t...
 
Necessity of Digital marketing Agency
Published by Robert King on January 23rd 2012 | Business
Digital marketing strategies are more cost-effective and non time consuming than traditional marketi...
 
The VIII marketing Reviews- Little Mud can Barely Stain its Track record
Published by Julia Roger on December 15th 2011 | Marketing
Delving into your heritage of VIII, it is a well-known marketing and advertising firm with its bases...
 
Small enterprises Web marketing Insider secrets ( space Information on how Portable Web marketing Will manage to benefit Tiny
Published by Spencer Jim on July 2nd 2012 | Business
Shopping on the web coming from all flexible sales is definitely on the rise , day-by-day, and they ...
 
What is online marketing?
Published by Antonsky8@gmail.com on April 4th 2012 | Marketing
The term online marketing is widely discussed in today’s world where consumers are now turning tow...
 
Email advertisement is the best one to one marketing solution
Published by Emiley David on December 9th 2011 | Business
Clever marketers devote a great deal of attention for crafting their email messaging campaign. They ...
 
Online marketing is increasing with regard to South america
Published by Mark Robins on July 25th 2012 | Business
When we regard tons of establishments it use online marketing thru leading-edge online communities c...
 
The different types of effective marketing in today’s world
Published by SharonThomas on June 12th 2012 | Marketing
In order to be unique and to survive in the competitive world, marketing is essential. While marketi...
 
The Important Function Search engine marketing Services Manchester in the Success of the On-line Business
Published by Leila on May 31st 2012 | Business

Seo services Manchester have extremely vital role to play in receiving your site ranked in Googl...
 
Sms marketing companies sends sms in bulk
Published by Mprofile on March 14th 2012 | Business
Sms marketing has turned actually popular since lately there has been an enlargement in the count of...
 
Phone survey: the best marketing source
Published by Snooozy on February 28th 2012 | Business
According to the modern scenario of the market, every company joined a race for promoting their busi...
 
Enhance your business with online marketing agency Sydney
Published by Marketingspace on June 14th 2012 | Business
A business may be small or big, but there comes a time when it is required by the business owner’s...
 
Concise description of digital marketing agency.
Published by Robert King on January 21st 2012 | Marketing
Digital marketing processes are cost effective and takes less time than conventional marketing. For ...
 
Flyer Printing awesome way for marketing of the Products and Services
Published by Jass Brown on February 4th 2012 | Business
Flyers are normally printed on single sheet, but these may even be folded. Though flyers are printed...
 
Dealing with the customer in field marketing.
Published by Justine Fitton on March 14th 2012 | Marketing
This article details the best way to deal with customers from a field marketing point of view....
 
Steps to choose professional marketing companies Ireland
Published by Jessieowens on January 24th 2012 | Marketing
Marketing companies Ireland has helped companies from all over Ireland increase online and offline s...