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Plan Yard Sales with Advance Preparation for Optimum Result

By Rohit Sharma Subscribe to RSS | April 25th 2012 | Views:

Proper and sound marketing strategy plays a big role behind the success of yard sale initiatives. Marketing is generally regarded as the ‘numero uno’ factor to ensure earning handsome money at the home-based rummage sale initiatives. If you fail to lay out a comprehensive plan to attract many visitors to your yard then you will lose the plot and perhaps interest to hold any further home-based sales opportunities. One of the key steps in executing a comprehensive advertising plan is to design clearly readable contents and post them on banners and boards. It will easily attract the attention of the passing crowd at busy and crowded places, such as market, community centers, and parks and so on.

If you want to save money on display advertisements then ask one of your friends with good handwriting to create the promotional content. The content should be penned in bold and clearly-readable letters and font style so that passengers of even the passing vehicles can easily read them. Conceptualize your display ads well in advance of the local yard sales. Don’t leave this vital area to be executed only a few days ahead of the actual event, otherwise you may have to perform it in haphazard manner. Ask your friend to draft several content formats and show them to several of your friends and neighbors. Thus you will be able to pick up the most suitable one among them to create the maximum visual appeal. Technology will also complement your effort to market yard sales. You can utilize neon signs to attract the passersby towards your display advertisements even at night.

Local free newspaper classifieds are also quite effective in marketing garage sales. Shoppers generally go through these classified sections to get information about upcoming sales initiatives at discount rates. Naturally, home-based rummage sale initiatives quickly attract their attentions. Nowadays, online classified sections are also playing major roles in this regard. There are several sites that are exclusively involved to popularize the home-based garage sales platforms. If you have saleable domestic items that generally attract high demand then mention them clearly in the advertisement sections.

You can also assign a boy to distribute leaflets at the market or other crowded areas in your neighborhood. Clearly mention the salient points of your home-based sales, backed with an attractive catch line. Thus you will be able to keep a tab on the number of persons who have gone through your advertisement. Leaflets or handbills are good options to clearly mention the special offer price of your major items that will be displayed.

It is a common fact that households, adjacent to the major thoroughfares enjoy higher business volume than the interior houses. Naturally, homeowners nearby the highways need to invest comparative less money and effort to attract more crowd. So, if you don’t have a property at a prime location then it will be a wise decision if you tie up with a friend or relative who has a house nearby the major roads. If you want to market yard sales on a profitable scale then you need to consider every possible aspect with careful attention.

Rohit Sharma - About Author:
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