Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

OverDrive Reveals the Secret of the Overwhelming Demand

By Subscribe to RSS | December 27th 2011 | Views:

OverDrive had three times more ebook checkouts during 9 moths of 2011 versus all of 2010. The company’s Director of Marketing David Burleigh tells about the main projects, which help to achieve these results.

“For the past several years, OverDrive has experienced exceptional traffic and circulation growth at libraries and schools worldwide. Through September 30, 2011, the 15,000 libraries in the OverDrive network enjoyed nearly triple the number of eBook checkouts versus all of 2010, as well as more than 2 million new users and unprecedented expansion in mobile device use” – tells OverDrive’s Director of Marketing David Burleigh to

The company is confident that contributing to this growth are a number of factors, including compatibility with all major desktop and mobile devices and direct mobile access for library checkouts on smartphones, tablets and Sony® Reader.

But without following original company’s guideline “to provide more access to more content” OverDrive would hardly gain these results.

One of the main company’s achievements is compatibility with popular eReaders and smartphones. OverDrive added download access to the Kindle (US only) and Sony Reader in 2011.

Besides, OverDrive has launched the WIN (Want it now) platform enhancements (“Want It Now”) is a know-how in digital publishing. A key part of the platform enhancements the WIN Catalog will maximize discovery and potential sell-through by providing samples and links to national and local booksellers for library website visitors that discover a title and “Want It Now.”

Overdrive attempt to contribute successfully integrate eBook devices into everyday services, all within publisher copyrights and library lending policies.

“The recently launched program Test Drive enables libraries to offer eBook devices for demonstration and lending”, – Mr. Burleigh continues. As noted in the article “Test Drive for Libraries and Schools from Overdrive”, the program includes device recommendations and guidelines for setup, maintenance and support, as well as best practices for institutions that want to stock and lend eBook readers and tablets to patrons.

In addition the company recently announced increased exposure of backlist titles and direct access to retailers. “OverDrive also helps booksellers around the globe generate revenue with catalogue and website hosting services. Partners include, Easons, and,” – David Burleigh continues. - About Author:
Marco Gustafsson is author of articles on ebook readers, e-inc technology and electronic books. Visit Digital Book Readers to find more information and discover new dimension of reading.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Marketing Articles Subscribe to RSS

Inhibited Propylene Glycol 60% Premix
Published by Monodeep Mukherjee on January 11th 2012 | Marketing
Inhibited Propylene Glycol 60% Premix is a 60% PG mixed with balanced water & inhibitor packages rea...
Bad Telemarketing Tactics to Avoid
Published by Belinda Summers on August 17th 2012 | Marketing
Telemarketing is a very important for your business, but you have to be sure that you or your team i...
Follow the Rules Follow the Safety
Published by Mike Nicholson on July 24th 2012 | Marketing
Safety comes first right rather then playing with our life. What do guys think about it? The safety ...
Know Why Tungsten Carbide Valve Trim will Last for Years
Published by Prince on June 21st 2012 | Marketing
A valve trim comprises all the internal components of a valve such as the shafts, discs, screws, and...
Achieve all your Marketing Goals with Market Research Companies
Published by Editor123 on March 3rd 2012 | Marketing
Outsourcing is becoming very common and it is not just a mere trend. You can even go for market rese...
Train Advertising: Bringing Brand Messages Directly to the Consumer
Published by Harry Tan on January 27th 2012 | Marketing
The goal of advertising is to attract more consumers and increase profits by promoting the brand to ...
Realistic out of Home Advertising
Published by Harry Tan on April 20th 2012 | Marketing
During ancient times, the Egyptians used their huge buildings and monuments to advertise their laws....
Contact Hazmat Consultant While Transportation
Published by Tory Black on January 10th 2012 | Marketing
It is always necessary to employ the hazardous materials consultant to take care of the entire proce...
What is Social Media Management?
Published by on April 2nd 2012 | Marketing
In order to get acquainted with the concept of Social Media Management, first you need to understand...
Why to use e-commerce solutions for the development of businesses?
Published by Sanchita Kumari on July 23rd 2012 | Marketing
E-commerce solutions have in fact become vital for those who are into online business. It is the per...
Play your part to protect the environment with environmental remediation
Published by Tory Black on March 27th 2012 | Marketing
The environment is in grave danger and to protect it everyone must take part in environmental remedi...
10 Benefits of Transit Advertising
Published by Harry Tan on November 28th 2011 | Marketing
Outdoor advertising does not only include billboards but also advertisements that appear inside and ...
A Sneak Peek into the Very Essence of Corporate Gifts
Published by Julia Roger on June 7th 2012 | Marketing
Promotion products are primarily used for publicizing a new product or an existing one among a large...
Should Liners Invest in Shipping Software Solutions?
Published by Ava Cristi on May 14th 2012 | Marketing
Greater efficiency is the top priority of most shipping companies nowadays. For this reason, marine ...
Know Why Using a 6/6 Nylon Threaded Rod is a Smart Option for Fastening
Published by Angela Smith on December 6th 2011 | Marketing
Of late 6/6 nylon threaded rods have seen a surging demand. This is because such rods are light weig...
Making Money with CPA Online Sell Offers
Published by Ahtisham Ahmed on November 30th 2011 | Marketing
Online sell offers play a very important role in every type of business. It is the best way to creat...
Formula to Choosing a Reliable Heavy Machining Service Provider
Published by Alisha Green on December 12th 2011 | Marketing
Heavy machining is a process that requires immense resources and great skills. Exacting specificatio...
Printable Grocery Coupons
Published by Jessielerwin on March 28th 2012 | Marketing
Have you ever heard about web sites that offer coupons online, or other helpful information on total...
Telemarketing Services : an Efficient Marketing Technique
Published by Darrell Fore on July 4th 2012 | Marketing
Telemarketing services are considered as modern marketing method by most business specialists and re...
Business to Business Marketplace for Trade Leads
Published by Minal Dussal on February 23rd 2012 | Marketing
Business to Business Market Place is portal to provide the business opportunity for to promote their...
Get more Facebook fans and Google +1 votes with Socialkik
Published by James Anderson on August 24th 2012 | Marketing
Socialkik are experts in growing your brand and online social media exposure. They understand the im...
Get more Facebook fans and Google +1 votes with Socialkik
Published by James Anderson on August 24th 2012 | Marketing
Socialkik are experts in growing your brand and online social media exposure. They understand the im...
Three Tips in Learning How to Network Marketing the Right Way
Published by Mark Yarnell on August 24th 2012 | Marketing
Learning how to network marketing properly helps by knowing what network marketing is in the first p...
How to choose Internet Marketing Company?
Published by Webdesign on August 24th 2012 | Marketing
Trying to do all the advertising for your business yourself, even if it’s not a global company, is...
How to choose Internet Marketing Company?
Published by Webdesign on August 24th 2012 | Marketing
Trying to do all the advertising for your business yourself, even if it’s not a global company, is...
Compare Benefits of Term Life Insurance Plans
Published by Priya Nair on August 24th 2012 | Marketing
The magnitude of insurance policies in our present society cannot be ignored and it must be taken in...