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Out of Home Advertising Generates Higher ROI

By Harry Tan Subscribe to RSS | April 19th 2012 | Views:

Others may regard investing on advertising as a risky business move but everyone would agree that it’s a risk that all business owners would have to make. Marketers can benefit a lot from advertising. It’s just a matter choosing the right platform for that undefeatable campaign you have come up with. So for those who are still hesitant on advertising, here is some good news: out of home advertising. According to Outdoor Advertising Association of America (OAAA), for each dollar spent on out of home advertising, an average of $2.80 is received in product sales.

Outdoor advertising is one of the oldest marketing media and remains one of the most effective. Advertisers and Ad Agency will see their sales increase when out of home advertising is used because it keeps brands on top of the consumer’s mind and is able to reach audiences near the points of sale. It is also found that when a high proportion of out of home media is used in a media mix, the campaign’s effectiveness increases. Using out of home with other media also helps decrease the time it takes for a consumer to forget a campaign message.

People are spending most of their waking hours outside their homes that’s why it would be advantageous for advertisers and Marketing And Advertising Agencies to target consumers in this platform. Not only can outdoor advertising increase sales, it is also a cheaper alternative than other media. And when used with other media, it is able to extend the reach of a campaign and reinforce the brand message.

Out of home advertising is a highly visible medium that is able to provide instant impact and appeal for “on- the- go” consumers. It offers a visual cue to the brand campaign and its wide range of formats are able to provide outdoor advertisers and outdoor Advertisement Agencies the flexibility to promote the brand according to their campaign strategy. This medium also enables advertisers to communicate to the audience in a targeted way which will maximize communication effectiveness. Outdoor advertisements are able to reach consumers at the right time at the right place which will allow the brand to influence the consumer’s decision. And with today’s technology and digital media, advertisers can now deliver advertisements according to the consumer’s destination, demographic or geography. By engaging the consumers rather than being intrusive, consumers acknowledge that out of home Marketing And Advertising seeks to add value to brands through awareness or entertainment rather than demanding and commanding.

Harry Tan - About Author:
One of the Best Marketing And Advertising Agenciesbased in Singapore, SMRTMedia, delivers high quality of Advertisements on Carseven Advertising at Bus StopsAdvertising at Bus Stopsas part of their highly effective outdoor advertising strategy.

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