Marketing of Pizza Restaurants through Text Message
The role of marketing for Pizza Restaurants is to ensure that the requirements of the customers are met and simultaneously the business makes money. Pizza is extremely popular with a wide variety of people. In order to satisfy the needs of the customers, marketing is also involved in new product development. Several steps are involved before launching a new product and the first step is doing research and finding out: what people think about pizzas, what they like about pizzas, what they dislike about pizzas, what they want from pizzas etc. This information are collected together and used to create ideas for prototypes. The ideas are tested first, before any new type of pizza is launched.
Pizza Hut uses environmentally friendly materials where practical e.g. water based paint and recycled Pizza boxes. Pizza Hut also add value for families with kids aged between
4-10. For kid's menu it arranged toys or games, which changes every 6 weeks to keep frequent visitors entertained. Pizza Hut has also linked up successfully with animated films such as Chicken Run, The Grenache and Shrek which have proved a hit for all the family.
The Pizza Hut restaurant operation is the face of the company. The role of operations is to be obsessed with the quality of our pizza and the experience that our customers receive. There are 3 distinct categories of restaurants. Full Service Restaurants: These are the traditional pizza restaurants offering a seated service and take-away. Home Service Restaurants: These restaurants offer home deliveries and take-away. Restaurant Based Delivery: These restaurants are full service restaurants combined with a
delivery and takeaway service.
Text message marketing is gaining momentum with restaurants. A study by the National Restaurant Association shows that 1 in 5 restaurant goers want to receive daily text messages from their favorite restaurants. No matter how bad the economy may appear to be, Americans are eating out more often. According to the National Restaurant Association, sales at restaurants are projected to grow by 3.5% in 2012 to reach a record $632 billion and restaurants also create lots of jobs. When it comes to deciding on a new restaurant, more and more people are turning to the internet and the cell phone. So, Text message marketing may also be used for Pizza Restaurants.
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Norman Barret - About Author:
Advanced Telecom Services, Inc. (ATS), a privately held corporation headquartered in suburban Philadelphia, is a full-service provider of Interactive Voice Response services and Interactive Mobile Marketing.
Established in 1989, Advanced Telecom Services has been a major player in the dating arena over the years. We are the largest provider of branded telephone and web dating services to the radio broadcast industry via our Matchlink® technology and Matchlink.com web platform. We also operate a mobile dating solution via our MatchlinkMobile.com dating platform.
We are committed to being proactive, supportive and responsive - qualities you deserve and have come to expect from our organization during our 20+ year history.
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