Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Is Niche Marketing Right for Telemarketing?

By Jayden Chu Subscribe to RSS | April 11th 2012 | Views:
loading
 
  



What does Traulsen refrigerators, Aman Resorts, Zamboni ice resurfacers, Carl Zeiss AG, Logitech Corporation, and Nino’s Bellissima have in common? No matter what how radically different these companies are, they really do have some common feature. And it has something to do with telemarketing as well. It fact, this may be the game changer that telemarketers are after about. Give up?

 

They all serve a niche market. And they are earning a lot from it.

 

For many entrepreneurs, niche marketing can serve as a great avenue for companies looking for a different set of customers to serve, one that might be able to provide better revenue. The idea here is that, even in a specific market, there are small-submarkets that need a special kind of product or service. More likely than not, these people are willing to pay a premium just to get what they want. And this is precisely where niche companies enter the picture. They serve these special-interest customers.

 

Take, for example, Carl Zeiss AG. It is one of the biggest optical companies. While it could have expanded their operations to making glasses, telescopes, binoculars, or even cameras, they decided to just concentrate in making quality lenses. While some industry experts in the past said that this is bad for business, this singular focus in lens-making made Carl Zeiss the leading supplier of high-quality lenses used by virtually any company. It is the same thing with Logitech, when they decided to focus only on computer peripherals. While some pundits said that computers rule the game, it turns out that there are customers who want better computer accessories, and are willing to pay for it. That is why Logitech has become a leading name in mouse, keyboard, pointers, and other peripheral products.

 

That is the power of niche marketing. It can create a revenue stream for companies creative enough to serve a specific submarket. The challenge here is how to be innovative enough to take care of customers. At the same time, you must also be able to hire and retain the best employees. In this way, you can keep the quality of your service at the highest level. You can ensure that your customers will benefit from this.

 

Now, what does that have to do with telemarketing services? It implies that telemarketing firms can also use niche marketing tactics to find good business prospects. Take note, the need for better business opportunities can drive companies to look for special avenues. For example, there are lead generation and appointment setting needs that telemarketers can provide. They can try this. A little resourcefulness and creativity can bag greater business clients for professional telemarketing services. It can be a really good means to stay in the business game for many of you in this kind of industry.

 

Niche market may have its advantages and disadvantages, but if companies are interested in providing a better service for a special type of customers, and the number of people willing to pay a higher price, then this can be a great way to stay profitable.

Jayden Chu - About Author:
Jayden Chu helps companies in Singapore and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to http://www.callbox.com.sg/.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/is-niche-marketing-right-for-telemarketing.htm

Related Marketing Articles Subscribe to RSS

One stop services on moving and transporting is available on economy
Published by Ankita Kumari on January 9th 2012 | Business
We make it possible from planning to shifting support under one umbrella. We have end to end solutio...
 
Voice broadcasting services enhance your business prospects
Published by Snooozy on February 7th 2012 | Business

Voice Broadcasting defines a telephonic message which can be sent to hundred or thousands of peo...
 
Some vital facts regarding fulfillment services
Published by Ema Sis on May 19th 2012 | Business
Fulfillment also called order fulfillment or products fulfillment are often the process whereby a pe...
 
Cloud computing services in Denver by Micro tech tel
Published by Roger White on April 9th 2012 | Business
When you are looking for the managed IT Services MicroTech Tel is the place to look out for the trus...
 
Order fulfillment services - its advantages and benefits
Published by Ema Sis on August 23rd 2012 | Business
Fulfillment also known as order fulfillment or else products fulfillment will be it whereby a person...
 
Get superb moving services from Movers in Maryland to customers
Published by Kachlon on July 18th 2012 | Business
Movers in Maryland are providing various moving services to customers that include packing, unpackin...
 
How can your business be benefitted with pick and pack services
Published by Diego Hall on March 13th 2012 | Business
This article focuses on the different functions performed by a pick and pack company. Before hiring ...
 
Good customer care services satisfy customers and improve sales
Published by Annphilip on January 24th 2012 | Business
When customers are willing to spend on products or services, they also expect the company's customer...
 
When you outsource printer services
Published by Glyn Jones on January 23rd 2012 | Business
When you are to outsource the printing job you are to be very careful with the selection of right ki...
 
Company registration and formation services
Published by Amber Dorsch on February 24th 2012 | Business
Every country has their own set of rules and regulation for the formation of the company and also fo...
 
Product sales through Call answering services
Published by Meghnath Kumar on July 2nd 2012 | Business
Among the various services that you use as a business minded person, to achieve your goals and have ...
 
Medical coding services for surgeons and surgery centers
Published by Outsource Strategies International on March 21st 2012 | Business
With efficient medical coding services, surgeons and surgery centers can enjoy cleaner claims, fewer...
 
Personal injury attorney Nebraska services
Published by Mchenry1 on June 13th 2012 | Business
Being offended could be an extremely worrying thing to carry on with, particularly if you endeavor t...
 
On one stop shifting services and economy we surely your best bet
Published by Kumari Ankita on January 9th 2012 | Business
Welcome to best movers and packers. We constantly give services about the loading and unloading serv...
 
George Pope can offer you optimal purchase freehold services
Published by James Blee on June 16th 2012 | Business
As a qualified Chartered Surveyor with over thirty years of experience providing clients across some...
 
Using Bookkeeping Johannesburg services
Published by James Blee on June 16th 2012 | Business
Bookkeeping Johannesburg companies can be hired as when they are needed to carry out a number of tas...
 
Toronto airport taxi services: Best of all!
Published by Jason Ausie on January 11th 2012 | Business
Toronto airport taxi services charge diverse charges depending upon the mileage covered and the hour...
 
How to avail good taxi services in Oakland for a better travelling experience
Published by Mithun on March 29th 2012 | Business
We are providing Airport Taxi Cabs, Yellow Airport Taxi Cabs, Limousine Services, Yellow Taxi Cabs, ...
 
Corporate Agency in India - a Corporate detective agency in India providing services
Published by Microcell Systems on May 21st 2012 | Business
No one can decrease the factor that detective companies have become more and more popular and are pl...
 
Importance of mail and fulfilment services offered in UK for the improvement of the development in the company
Published by Diego Hall on April 17th 2012 | Business
the best option to make further profit is to hand over your business to the mail and fulfilment serv...