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Is Niche Marketing Right for Telemarketing?

By Jayden Chu Subscribe to RSS | April 11th 2012 | Views:

What does Traulsen refrigerators, Aman Resorts, Zamboni ice resurfacers, Carl Zeiss AG, Logitech Corporation, and Nino’s Bellissima have in common? No matter what how radically different these companies are, they really do have some common feature. And it has something to do with telemarketing as well. It fact, this may be the game changer that telemarketers are after about. Give up?


They all serve a niche market. And they are earning a lot from it.


For many entrepreneurs, niche marketing can serve as a great avenue for companies looking for a different set of customers to serve, one that might be able to provide better revenue. The idea here is that, even in a specific market, there are small-submarkets that need a special kind of product or service. More likely than not, these people are willing to pay a premium just to get what they want. And this is precisely where niche companies enter the picture. They serve these special-interest customers.


Take, for example, Carl Zeiss AG. It is one of the biggest optical companies. While it could have expanded their operations to making glasses, telescopes, binoculars, or even cameras, they decided to just concentrate in making quality lenses. While some industry experts in the past said that this is bad for business, this singular focus in lens-making made Carl Zeiss the leading supplier of high-quality lenses used by virtually any company. It is the same thing with Logitech, when they decided to focus only on computer peripherals. While some pundits said that computers rule the game, it turns out that there are customers who want better computer accessories, and are willing to pay for it. That is why Logitech has become a leading name in mouse, keyboard, pointers, and other peripheral products.


That is the power of niche marketing. It can create a revenue stream for companies creative enough to serve a specific submarket. The challenge here is how to be innovative enough to take care of customers. At the same time, you must also be able to hire and retain the best employees. In this way, you can keep the quality of your service at the highest level. You can ensure that your customers will benefit from this.


Now, what does that have to do with telemarketing services? It implies that telemarketing firms can also use niche marketing tactics to find good business prospects. Take note, the need for better business opportunities can drive companies to look for special avenues. For example, there are lead generation and appointment setting needs that telemarketers can provide. They can try this. A little resourcefulness and creativity can bag greater business clients for professional telemarketing services. It can be a really good means to stay in the business game for many of you in this kind of industry.


Niche market may have its advantages and disadvantages, but if companies are interested in providing a better service for a special type of customers, and the number of people willing to pay a higher price, then this can be a great way to stay profitable.

Jayden Chu - About Author:
Jayden Chu helps companies in Singapore and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to

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