Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Increase Sales by Making Your Consumers Curious to Know More

By Mark D Subscribe to RSS | January 17th 2012 | Views:
loading
 
  



If a business firm is able to control the minds of millions of customers, it will earn billions as profit. It is impossible to do that without proper marketing plans. Using some promotional strategies, the mind of a consumer can be tamed by influencing their decision making power. They can be presented with material, which can be motivating and persuading. There is no magic involved in this; only the psychology of the human mind is to be studied and played with. Human mind reacts to different situations in different ways. Some key psychological aspects can be studied in promotional marketing to get overwhelming customer response. Even a great deal on home services like Verizon FiOS Bundles should be taken to people in a convincing way to increase sales. This article will speak about completing a successful sale using the effective promotional materials.

Curiosity is the want to explore the unknown. Humans are always in pursuit of knowledge. They want to know more than what others know. Secrets are simply hard to be kept. This desire can act as an attractive force in marketing. Like customer won’t be that interested if they are told that they can be provided with successful diets. Instead they want to hear the secret of the diet plan which is being provided. Taking you product as a new concept to consumers will increase their interest towards the product. The information shouldn’t be let out easily. Obviously it is important to catch the attention of the customer by interesting heading, but the content, too, should be as interesting so as to retain the interest of the reader till the end. In case of cross-titles or sub-titles, the initial ones will always have the advantage of developing more curiosity than the following sub-titles.

If the content speaks about why the customer should select so and so company or product, it will be easier for them to relate to it. Let the matter speak out and give the explanation by itself. Like supposing a company wants to sell some product before the expiry date and it’s the slowest time of the season, plain advertising won’t do the trick. Customers are smart enough to think that the company wants to get rid of the old stuff. Instead if the customers are provided with a discount or a limited time offer, a believable reason, they will be more attracted. Every action should have a solid reason. Make sure that each line of your sales content is focused on keeping the anticipation level up from start to the end.

Customers are greedy from a marketing point of view. By understanding the need of the customer, a basis can be prepared for the content. Their greed should be taken into consideration while preparing the content. They should be shown how the product or company would benefit them. They want to buy benefits in the form of products. Suppose when advertising for a camcorder, say that it displays all the colors that can be seen with naked eye, instead of saying it supports 16-bit color. Just specifying that the memory card have a memory of 2 GB isn’t catchy. Instead it should be quoted that the memory card can store over 500 pictures, 100 audio songs and 50 videos. This surely will increase the customer enthusiasm.

The benefits should be clearly mentioned to the customer and later other information about the product can be discussed, incase if they are looking for more. This is called listing the product features. Features reveal what the product has and benefits describe the advantages that can be derived from those features. Each feature can have more than one benefit, depending on different situations and customer needs. Lots of benefits and fewer features should always be the way to go.

Mark D - About Author:
Being a freelance writer and active blogger, I never miss the opportunity to share my thoughts with rest of the world and to source out some great deals on home services like Verizon FiOS Bundles. Building the anticipation plays an important role in increasing the sales; your marketing materials or sales pitch page should do it effectively to make huge profits.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/increase-sales-by-making-your-consumers-curious-to-know-more.htm

Related Marketing Articles Subscribe to RSS

Innovative triple bundles for all services that help save a lot
Published by Randy Collins on March 22nd 2012 | Business
The quality of the programs that you get to watch on your television is enhanced manifold. It is po...
 
Get more Facebook fans and Google +1 votes with Socialkik
Published by James Anderson on August 24th 2012 | Marketing
Socialkik are experts in growing your brand and online social media exposure. They understand the im...
 
Get more Facebook fans and Google +1 votes with Socialkik
Published by James Anderson on August 24th 2012 | Marketing
Socialkik are experts in growing your brand and online social media exposure. They understand the im...
 
Three Tips in Learning How to Network Marketing the Right Way
Published by Mark Yarnell on August 24th 2012 | Marketing
Learning how to network marketing properly helps by knowing what network marketing is in the first p...
 
How to choose Internet Marketing Company?
Published by Webdesign on August 24th 2012 | Marketing
Trying to do all the advertising for your business yourself, even if it’s not a global company, is...
 
How to choose Internet Marketing Company?
Published by Webdesign on August 24th 2012 | Marketing
Trying to do all the advertising for your business yourself, even if it’s not a global company, is...
 
Compare Benefits of Term Life Insurance Plans
Published by Priya Nair on August 24th 2012 | Marketing
The magnitude of insurance policies in our present society cannot be ignored and it must be taken in...