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How to Plan an Outdoor Advertising Campaign

By Harry Tan Subscribe to RSS | March 1st 2012 | Views:

Advertising a business take a lot of planning and organizing. It will require a huge investment, both time and money, from the advertiser or marketer. But despite the hard work and effort, when done right, advertising will be able to attract consumers and increase revenue for the business. For those new in advertising, here are some important tips on planning Successful Advertising Campaigns:

1. Explore all possibilities

For outdoor advertising, billboard advertising is not the only and easiest option for the advertiser or marketer. There are a lot of controversies surrounding billboards (visual pollution, dangerous to the public, etc.) so it would be better to avoid using billboards for the mean time. Aside from billboards, there’s also Outdoor Advertising Banners, taxi advertising, airplane advertising, mall advertising, bus advertising, and Subway Advertising. These options will be able to provide advertisers with a lot of opportunities and benefits for advertising.

2. Find and compare outdoor advertising agencies

Hiring Best Advertising Agencies will also be able to help make advertising easier. They have a lot of talented and experienced professional who can make sure that the campaign will be a success. They can help with the research about the consumer to make advertisements more effective. They also have creative teams who can come up with unique ways on communicating the brand to the consumer. And their media experts can help the advertiser find affordable media platforms that will suit the campaign perfectly.

3. Unite advertisements

Advertisers can also make use of a variety of advertising media for their campaign. The great thing about outdoor advertising is that it complements other media and can make it more effective. Running a single advertisement across a number of media will ensure that the consumer is reminded constantly of the brand. Advertising agencies can also help make this possible so consulting with them would be a great idea.

4. Use a theme

The advertising message can vary but they should all be related to a single theme. This will create better result for the advertisement because there’s a sense of unity in the brand. Don’t confuse your consumers by making use of different themes. A single theme in outdoor advertising can help consumers remember the brand. It increases brand recall and thus increase the possibility that the consumer will make the purchase.

When planning an outdoor advertising campaign, make sure that the advertisement is able to inform the consumers about products, services or events that are related to the brand. Reinforce the brand with repeated exposure which outdoor advertising can provide. Advertisers can also influence the consumer’s buying decisions by advertising at the right time at the right place. Outdoor advertising is also a cost-effective way to bring brand messages where the customers are. Think different but make sure that it’s still relevant to the brand and the consumer. A brand logo will also familiarize the consumer with the brand. And always measure your result so that you know where you stand and what you need to improve on.

Harry Tan - About Author:
One of the Best Advertising Agencies in Singapore, SMRTMedia provides its unique expertise on Billboard Outdoor Advertisingthat results to 100% Successful Advertising Campaigns.

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