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How to Make Your Cloud Hosting Service More Profitable with Lead Generation

By Phillip Mckenzie Subscribe to RSS | August 2nd 2012 | Views:

Yes, cloud hosting is a very popular business. After all, there are a lot of companies that need additional support for their operation. Given the need for more processing or data storage power, the services of cloud hosting providers have become even more important. Does it sound like good business potentials? Indeed it is. The question here is how you can cash on it. How will you do that in a weak economy? The answer, of course, is through lead generation specialized for hosting services providers. After all, no matter what industry you serve, you still need good B2B leads to support your business. The only challenge is that the economy is still recovering from a financial downturn. The market is a bit weak and investments in new technology seems too slow.


How can you be more profitable at this time?

1.Do not be afraid – even in an economic downturn, it is always a good idea to hire an IT telemarketing firm to support your cloud hosting business. Considering the returns, it can more than make up for the initial cost. Outsourcing to a call center is not a threat, it is an opportunity.

2.Be more aggressive – a weak economy does not mean that you have to be on the defensive. Indeed, this is just the right time to be aggressive. Look for more prospects, work on your current ones, and invest in new marketing tactics that can help bring you more results.

3.Be mindful of pricing – you do not have to offer discounts immediately. Sometimes, just restructuring the pricing scheme or payment structure can do the job. Prospects and clients appreciate it if they get more flexible financing terms during the downturn.

4.Search for more opportunities – the changing business landscape can be a big challenge for businesses. So is the availability of opportunities. Even if some prospects look like hot B2B leads today, the situation might be different later. You need to keep a sharp eye on other options.

5.Use your network – during a weak economy, an effective IT lead generation team knows how to use a hosting providers’ network of current clients. They can call these customers and ask them for referrals. This might sound to be overly aggressive, but if this translates to more B2B leads, then why not?

6.Maintain you sales process – consistency is the secret of success. Sure, you may not be able to get the same results like before, but if you still keep on following your daily tasks, it is still a good thing. You will still get a sense of achievement after a long day at work.

7.Relish the simple joys of life – everything does not have to be a grind. The key here is finding something in your work that you really enjoy. If you are happy with what you are doing, then you can never call that work.


Even during slow times, it is always good for your cloud hosting business to keep up with your IT lead generation work.

Phillip Mckenzie - About Author:
Phillip Mckenzie is a successful lead generation and appointment setting consultant specializing in IT Telemarketing. To know more about IT Telemarketing, Phillip recommends you to visit

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