Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How to Do Marketing for Amateur Entrepreneurs

By Jayden Chu Subscribe to RSS | June 4th 2012 | Views:
loading
 
  



For small b2b businesses, marketing can be a difficult challenge, especially if you are just starting out in a new niche, or are a beginner in business. When you decide to set up your business in Singapore to take advantage of the amazing government grants and internationally recognized business environment, you will have to face an added challenge in marketing your b2b to your business leads.

First of all, you have to take into account the culture of your locality. Businesses in Singapore have their own traditions and habits that you should always consider. For example, setting appointments is not as simple as picking up the phone and giving the decision maker a call, even if you already have direct access to this person. There are certain days and hours of the day when you have to avoid making appointment calls. Singaporean Muslims in particular perform religious practices at certain hours of the day. When meeting clients, it is imperative that you have done your research about the cultural background of your business leads. When you arrive at the meeting place, remember to greet the eldest executive first, regardless of whether he is the decision maker or not. Anyway, in this country, the oldest people tend to assume the highest executive positions. Remember to use the appropriate greeting as well.

Second, consider the current trend in the country. Singaporeans are known to adapt easily to the latest technological advancements, so you will do well to use this knowledge to your advantage. Mobile usage is high in Singapore, so business lead generation campaigns making use of this communication channel are bound to be highly productive. Websites, newsletters and press releases that are optimized for mobile viewing will be greatly appreciated by your business leads. Even case studies and white papers can be adapted for mobile viewing.

Third, make sure your business lead marketing campaigns have impact. Online content should not only be educational, knowledgeable and entertaining, they should be highly compelling. It should have a clear call to action, and signing up for updates should not be a complicated 1-2-3 process. As much as possible, make it simple. A single webpage that requests the necessary contact information is the best way to attract Singapore business leads who have little time to waste on complex signup forms. You can also create content that has virality potential. This type of content is faster to spread and will bring in more sales leads with just little marketing effort. Another thing to consider is to have online content that conforms to Google's algorithm rules so that your website never gets penalized.

Fourth, make your marketing campaign timely. Market research will help you time your press releases and newsletters at just the right time when your business leads need you the most. This will ensure a faster conversion rate and lesser expenses for marketing materials.

Fifth and last, when you still can't decide on when and how to do your marketing campaigns, hiring a telemarketing company for direct marketing or outsourcing to a BPO company to do your online marketing is the safest and best possible solution to sell your products and services to your business leads.

Jayden Chu - About Author:
Jayden Chu helps companies in Singapore and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to http://www.callbox.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/how-to-do-marketing-for-amateur-entrepreneurs.htm

Related Marketing Articles Subscribe to RSS

Best moving company with unparallel network and competitive price
Published by Ankita Gupta on December 30th 2011 | Business
Here you are at best packing and moving company. You will get loading and unloading services, wareho...
 
Need to consult an experienced distribution company to publish industry news releases
Published by Andersonclark on February 6th 2012 | Business
Online has been preferred for publishing business or industry news, simply because the news will spr...
 
Packers all over India with Movers and Packers company easily
Published by Ankita Gupta on May 30th 2012 | Business
Every one of us has the experience of moving from one place to another. For some moving is almost wa...
 
A guide to help choose the best sheet metal fabrications company
Published by Johnsmith on August 4th 2012 | Business
A reputed fabricator will have capabilities to handle large contracts easily. Each of these stages w...
 
What to do and what not to do being a marketing company?
Published by Marketingspace on July 12th 2012 | Business
Becoming a marketing company associate is a fruitful way of earning money via internet sources. You ...
 
Why MHT is a reputable company in energy saving products
Published by MHT Lighting on July 30th 2012 | Business
MHT Lighting is a lead US manufacturer for energy efficient induction lighting. The company is known...
 
Only company in India for packing and shifting services you can rely
Published by Ankita Gupta on January 5th 2012 | Business
Thanks for visiting. All of us offer services on the loading and unloading, warehousing services, ho...
 
Before you set up an E-commerce website, be sure to get the right Malaysia web design company to help you out.
Published by Jack on June 14th 2012 | Business
The E-commerce industry in Malaysia is now emerging stronger and faster than ever. Malaysia is one o...
 
An ideal shifting company with unmatched service and competitive price
Published by Kumari Ankita on December 28th 2011 | Business
Welcome to No.1 movers as well as packers. You get unmatched services from us on the loading and unl...
 
Sell a Bicycle through the trustable company
Published by Bicyclesuk on April 11th 2012 | Business
Bicycles were introduced in the 19th century and now it has been consider as number one transport mo...
 
How to make employee id badges or employee identification cards for your company?
Published by Angie Turner on May 25th 2012 | Business
When a tiny to average sized business is being set up and the number of employees begins to grow,...
 
Want a good painting company in Orlando? Here’s what to look for and how to find one
Published by Daniel Painting Service on May 25th 2012 | Business
Whether you’re painting your house’s exterior or giving the interior a new look, a professional ...
 
Website Desing company delhi
Published by Innovativetech on July 5th 2012 | Business
Innovative Technosoft is a Professional Website Designing Company, offering affordable It Solutions...
 
British Gold Refinery is an online company.
Published by Ahmadgill on January 12th 2012 | Business
British Gold Refinery is an online company that is quick easy and convenient way to sell your gold a...
 
Tamin Theodore Kim makes business success with his software development company
Published by Colbert Raynard on March 20th 2012 | Business
Athena Software Services, Inc., owned by Tamin Theodore Kim, is just one of the prestigious third-pa...
 
The best packers and movers company with all kinds of solutions
Published by Kumari Ankita on January 2nd 2012 | Business
Welcome for unparallel shifting services. All of us give support on the loading and unloading servic...
 
How to Locate the ideal company that Present SEO Services Manchester
Published by Darrell Fore on May 29th 2012 | Business
Search engine optimization or SEO is an critical marketing and advertising strategy utilised by busi...
 
Assure your company’s growth with competent marketing consultants
Published by Marketingspace on May 14th 2012 | Business
Undertaking promotional activities to advertise various products is an essential thing for any sort ...
 
Select a competent web development company for your online business
Published by Maya Gupta on March 20th 2012 | Business
Website plays a vital role in attracting visitors to your website and at the same time keeps the pot...
 
Get complete IT solution only at ePixel web design company India
Published by Epixeltechnologies Tech on December 1st 2011 | Business
ePixel Technologies is a fast growing and leading PHP web development India. Website is way to get m...