Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How Online Video Has Changed Marketing Techniques

By Contrast Design Subscribe to RSS | February 13th 2012 | Views:
loading
 
  



Today’s marketing campaign must contain some online content to compete with other businesses. This is even truer if you are selling a product. Gone are the days when you can sell enough from local patrons even if you are a small, locally owned business. To be competitive in the modern marketplace, you must have sales from the internet. Even local customers prefer to shop from the comfort of their home and do much of their research on the internet.

Because people are surrounded by electronic media, you have to find a way to appeal to them in a short time. Many businesses create online videos to introduce themselves or to promote a product.

With online video, you can reach a wider audience than you could with print campaigns or even television ads. An added bonus is that it is cheaper than television commercials.

Christmas is a prime time for video campaigns if you are selling a product. People are online searching for gifts and they will stop and watch a video if it is relevant to what they are looking for. Creating an online video can bring your website higher in the search engine rankings, which will bring more people to your site.

According to an informal poll conducted by a research firm, sixty-six percent of people made their purchases on Black Friday as a result of social media. This includes videos, along with Twitter and other sites. Many people made their gift choices based on something they saw on the internet, which is proven by the massive numbers who watched viral advertising videos.

Apple was one company that profited from their Christmas video. It shows Santa using his iPhone to help him with his task. Coca Cola, Allstate, and Excentric are three other companies who created Christmas videos to cash in on the holiday season.

It is easier than ever to promote your product because anyone can have a website and create a video. However, to stand out in the crowd takes a well-designed plan. There are millions of videos on YouTube and other websites. In order to make sure yours is the one everyone watches, you have to make it outstanding. It can’t be an amateur creation; it must be professionally designed and implemented.

It doesn’t cost as much to create an internet video as to film a television commercial, which allows small businesses to compete with the big corporations. This is a benefit for the one-person company since it levels the playing field. It also makes the large corporations take notice that they can’t be lazy about their share of the market because it can quickly disappear.

If you have a small business or a large corporation, you will want to consider using online videos as part of your marketing campaign.

Contrast Design - About Author:
Contrast Design offers a complete corporate video production solution, using fresh creative ideas tailored to your company’s exact requirements. We provide support through all steps of the video production process, from creating the initial project plan to helping you make the most of your video after the launch, saving you time and money.
Our expertise goes way beyond video production; our team members all have solid digital marketing, technical experience and business backgrounds. We don’t just work for you; we work with you ensuring our video solutions meet all your business objectives.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/how-online-video-has-changed-marketing-techniques.htm

Related Marketing Articles Subscribe to RSS

Why conveyor are useful for manufacturing company
Published by Robert Sen on March 5th 2012 | Business
Conveyor is a device which is operated mechanically, by which things are transported on a moving sur...
 
Important points to remember when registering a company in China
Published by Barker Hicks on April 28th 2012 | Business
As a foreign investor there are China Company registration guidelines that are provided by Chinese c...
 
Hydrocarbons One of the Best Cooling Agent Manufactured by oz-chill company.
Published by Oz Chill on February 8th 2012 | Business
It is natural occurring and non toxic gas that is not dangerous for user other gases are very danger...
 
Eco friendly Promotional mugs and pens for your company’s marketing
Published by Julia Roger on July 12th 2012 | Business
There are a few that can be filled again whereas others contain nice smelling fragrances pooled with...
 
Promotional Products to suit your company profile
Published by Anoshan on July 21st 2012 | Business
Promotional Products, merchandise or items are also at times known as schwag or swags. These product...
 
Assure your company’s growth with competent marketing consultants
Published by Marketingspace on May 14th 2012 | Business
Undertaking promotional activities to advertise various products is an essential thing for any sort ...
 
Tamin Theodore Kim makes business success with his software development company
Published by Colbert Raynard on March 20th 2012 | Business
Athena Software Services, Inc., owned by Tamin Theodore Kim, is just one of the prestigious third-pa...
 
How do you choose the best HR Software for your company?
Published by Mary Porter on June 16th 2012 | Business
Make it less or a nightmare and more of pleasure selecting new HR Software packages using a user-fri...
 
About my company and the services we provide
Published by Seolncr on February 28th 2012 | Business
Do you want to promote your business on the internet market? My company is one of the best online ma...
 
Choosing the best dumpster rental company
Published by Travis Killian on July 31st 2012 | Business
There are so many things you need to consider when planning to hire a dumpster rental service. As yo...
 
Website Desing company delhi
Published by Innovativetech on July 5th 2012 | Business
Innovative Technosoft is a Professional Website Designing Company, offering affordable It Solutions...
 
Could Quality Management Systems be useful within your company? > Please base article around this
Published by Julia Roger on June 18th 2012 | Business
This is why we take the time to sit down and talk to our clients, to ensure that our quality managem...
 
The Ideal dumpster rental company
Published by Travis Killian on August 5th 2012 | Business
There are several reasons why people need the service of a dumpster rental company. The reason can e...
 
How to make employee id badges or employee identification cards for your company?
Published by Angie Turner on May 25th 2012 | Business
When a tiny to average sized business is being set up and the number of employees begins to grow,...
 
How Phone call tracking assist a company?
Published by Delacon on December 16th 2011 | Business

Phone call tracking provides immediate & elaborated phone-call analytics reports. This report co...
 
Great service by a reliable packing and moving company
Published by Ankita Gupta on January 12th 2012 | Business
Packing and moving has become regular part of our life. We are constantly moving from one city to an...
 
Tips for choosing an air conditioner company
Published by Sudhanshusnv on August 3rd 2012 | Business
If you will consider all these things in mind before your choosing air conditioning company, then yo...
 
Austin home relocating company
Published by Austin Larck on April 18th 2012 | Business
Our Austin home moving companies have expert in shifting antique furniture and pianos and musical in...
 
The best packers and movers company with all kinds of solutions
Published by Kumari Ankita on January 2nd 2012 | Business
Welcome for unparallel shifting services. All of us give support on the loading and unloading servic...
 
The video surveillance infrared camera to pay attention to what issues
Published by Guardlyer on April 22nd 2012 | Business
In the ip video surveillance, infrared cameras is an indispensable part of the infrared cameras with...