Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Drive Sales through Outdoor Media Advertising

By Harry Tan Subscribe to RSS | January 11th 2012 | Views:
loading
 
  



Television commercials can only occupy a certain number of advertisements for a few minutes and even if businesses are able to get a great space for their TV ads, people can just turn it off or switch the channel. Not to mention that it is so expensive to create commercials. It’s the same with print ads and radio ads. There is just a certain amount of space you can occupy and people can easily ignore it. Businesses will not only be fighting for the consumer’s attention but they will also be fighting for ad space. But take a look at Out of Home Advertising. Not only is it cheap enough even for small businesses, it also provides a non- stop display of brand message. The advertisement is available for the audience to access for days, weeks and even for months. By displaying the brand message at a location in a particular city, it will increase the chances of delivering the message to those who commute or pass the location frequently or daily. Also by being able to see the displayed advertisement day in and day out will increase the chances of being noticed.

A 2002 research study has shown that mobile billboards are twice as effective in driving sales as static billboards. And 94 percent of respondents were able to recall the mobile billboards with an 80 percent recall of specific ads. Mobile billboards also resulted in an increase of sales of 107 percent versus a 54 percent increase for static billboards. These mobile billboards are the ones placed on cars or public vehicle transportations and an example of this is Train Advertising. Messages on these types of outdoor advertising platforms were also able to garner a 97 percent recall rat and 96 percent of respondents said that it was more effective than traditional outdoor advertising. It was effective enough that 91 percent of the target audience noticed the text and graphics on the ad and that 29 percent admitted that they would but the products advertised. 96 percent of those who were exposed to mobile out of home advertising also admitted that it had more impact than static billboards.

The reason why outdoor media advertising is an Effective Advertising means in capturing and persuading their audience is because most people spend an average of 15 hours a week inside a car either as a driver or as a passenger. Therefore they spend more time outside their homes which increases the chances of being exposed to outdoor advertisements. Young men from ages 18 to 34 who are elusive to TV advertisers have a huge exposure to Outdoor Digital Media advertising instead. Mobile billboards such as those in train advertising are also able to boost name recognition 15 times greater than any other form of advertising.

The power of out of home advertising is really strong and the effectiveness of this platform in reaching out to consumers will help small and big businesses alike when it comes to driving sales and increasing profits.

Harry Tan - About Author:
SMRT Media, Singapore's Best Advertising Agency in Outdoor Advertising offers excellent Advertising Campaigns like Taxi Advertising. Learn more about the company, visit their site http://smrtmedia.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/drive-sales-through-outdoor-media-advertising.htm

Related Marketing Articles Subscribe to RSS

Benefits of Out-of-House advertising
Published by Fastsigns on June 20th 2012 | Marketing
Outdoor or Out-of-House advertising is one of the oldest methods of promoting some service or produc...
 
The importance of subway advertising
Published by Harry Tan on April 25th 2012 | Marketing
The use of subways as a powerful mobile advertising media is now a reality thanks to eye catching wr...
 
Advantages of digital billboard advertising
Published by Harry Tan on March 12th 2012 | Marketing
We all know that there is a lot of controversies about billboards and there are a lot of areas that ...
 
Distribute Promotional items and merchandise for advertising
Published by Julia Roger on July 12th 2012 | Marketing
Promotional items do not merely have to be a method to amplify dealings though; they can even be use...
 
Approaches in Marketing and advertising and Selling Iphones
Published by Tiago Costa on May 3rd 2012 | Business
If you are an aspiring businessman who wishes to start a business on selling Iphone and also other k...
 
Floor graphics – achieving effective advertising at lower costs
Published by Mary Porter on June 16th 2012 | Business
As you search for the best way for you to market your companies portfolio of products and/or service...
 
Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
 
Patio sets are comfortable for your outdoor activities
Published by Blossom Dana on December 24th 2011 | Business
Patio sets has become comfortable furniture to be used in the backyard for relaxation and comfort. P...
 
Digital marketing Ireland offers effective marketing and advertising strategies
Published by Ommie Jane on January 10th 2012 | Marketing
There are advertising agencies which offer specialized services, e.g. to IT or law group of companie...
 
Unforgettable bus shelter advertising
Published by Harry Tan on April 27th 2012 | Business
The world of advertising, particularly outdoor advertising, is expanding. There are more options tha...
 
Store t-shirts, cheap and silkscreened, large stock of shirts advertising
Published by Cami Setas on May 17th 2012 | Business
Online shop. In our shop you can buy shirts with prints for individuals, companies and teams....
 
Techniques for effective advertising
Published by Harry Tan on April 23rd 2012 | Business
Advertising is all about the way information about products and services is presented. Advertisement...
 
Get your own space for free advertising space and all the free information about advertising
Published by Harry on April 5th 2012 | Business
Being able to online advertise your website, business or sale purchase of anything, and if you have ...
 
Why rattan furniture are suspicious top for outdoor purpose
Published by Addamsmith on April 24th 2012 | Business
Rattan furniture is considered best from several points of view for outdoor purpose, about which we ...
 
Explore several advantages of Ireland advertising agency
Published by Angelyn Gaye on December 8th 2011 | Marketing
By opting for Ireland advertising agency, any business can reap maximum benefit and that too within ...
 
Future trends in outdoor digital advertising
Published by Harry Tan on February 28th 2012 | Marketing
Thanks to the advancements and developments in our technologies, advertisers and marketers can creat...
 
Banner advertising
Published by Harry Tan on March 12th 2012 | Marketing
In today's corporate environment, businessmen are always searching for ways to maximize their sales....
 
Reasons why bumper stickers are useful in advertising!
Published by John Davis on December 21st 2011 | Business
Many of these printing companies are at a antagonism with each other and that is why they offer chea...
 
Use Roller Banner Stands for fast and effective advertising
Published by Mary Porter on June 15th 2012 | Business
If you are looking for the most desirable roller banner stands which are in pristine condition then ...
 
Tent Rental the perfect solution for outdoor events
Published by Julia Roger on December 13th 2011 | Business
Getting married in the future and considering a marquee hire for your upcoming event? Tent Rental i...