Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Branding Products using Online Video

By Contrast Design Subscribe to RSS | December 6th 2011 | Views:
loading
 
  



Online video as a marketing tool for branding products is fast becoming a phenomena hard to ignore. Certainly, businesses that are not using online video as part of their marketing metrics are at a disadvantage when it comes to building brand awareness. But what are the key elements that a marketing manager needs to look for when it comes to producing an online video to promote their brand?

The first key element, and one that is sometimes overlooked by marketing managers not familiar with the power of online video, is the need for innovation when it comes to building a video concept. A good video concept is one that promotes the value of your brand by making it standout from the rest of the market. This is not easily done as it requires the in depth knowledge of an experienced online video producer.

The second key elementis to ensure that your video concept has the necessary longevity to carry it over your brand’s lifecycle. A good example of longevity can be seen in the series of TV and online video adverts produced by the makers of ‘Old Spice’.

Known as the ‘Old Spice Man’ campaign, the ‘Old Spice’ ads have welded familiarity of content with contemporary expectations. Those of us who are old enough to remember the first ‘Old Spice’ ads on TV can clearly recognize the same brand values in today’s updated ads. The result is an historical underpinning of the brand’s quality in relation to its competitors.

The third key element is one of distribution. Choosing the right platform for the distribution of your online video is vital to the success of any brand building campaign. The choice of distribution platforms are numerous, ranging from a brand channel on YouTube to an email marketing campaign. Social networking sites, such as Facebook, offer yet even more distribution opportunities. It is all a question of identifying your target audience and integrating your distribution strategy in order to reach them.

And finally, the fourth key element is to choose a reputable video production company, one that understands the idiosyncrasies of producing a good brand building video. A reputable video production company will be able to guide your business through the above three key elements, ensuring your online video has all the inherent qualities to make your product or service a brand leader its niche market.

Contrast Design - About Author:
http://hubpages.com/hub/Online-Video-Branding
http://www.youtube.com/watch?v=uLTIowBF0kE
http://www.physorg.com/news205160653.html
http://www.facebook.com/pages/Contrast-Design/221773037837731
http://www.contrastdesign.co.uk

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/marketing-articles/branding-products-using-online-video.htm

Related Marketing Articles Subscribe to RSS

A guide to help choose the best sheet metal fabrications company
Published by Johnsmith on August 4th 2012 | Business
A reputed fabricator will have capabilities to handle large contracts easily. Each of these stages w...
 
Promote your company with Custom Umbrellas!!!!
Published by Sodablues on January 9th 2012 | Business

There is a broad array of custom umbrellas accessible in the market at the moment constituting, ...
 
Austin home relocating company
Published by Austin Larck on April 18th 2012 | Business
Our Austin home moving companies have expert in shifting antique furniture and pianos and musical in...
 
Could you work for a Press Cuttings company
Published by James Blee on July 27th 2012 | Marketing
Did you know there’s a lucrative market out there for people that read Press cuttings and Press Cl...
 
Why you should choose RSC for your company’s Risk Assessments?
Published by Risksafetyconsultants on April 12th 2012 | Business
Health and safety consultancy Sheffield consists of experts having years of experience in the field....
 
The video surveillance infrared camera to pay attention to what issues
Published by Guardlyer on April 22nd 2012 | Business
In the ip video surveillance, infrared cameras is an indispensable part of the infrared cameras with...
 
Monitoring delay a key factor restricting the development of IP video surveillance——http://www.apexis.com.cn
Published by Guardlyer on April 27th 2012 | Business
With the gradual promotion of the IP system, more and more professionals noted that the security of ...
 
Limited company advantages: the greatest defense for a business owner
Published by Crowin Smith on February 13th 2012 | Business
The business laws that govern the world of business have to be understood properly before taking fur...
 
How to Locate the ideal company that Present SEO Services Manchester
Published by Darrell Fore on May 29th 2012 | Business
Search engine optimization or SEO is an critical marketing and advertising strategy utilised by busi...
 
How Phone call tracking assist a company?
Published by Delacon on December 16th 2011 | Business

Phone call tracking provides immediate & elaborated phone-call analytics reports. This report co...
 
Website Desing company delhi
Published by Innovativetech on July 5th 2012 | Business
Innovative Technosoft is a Professional Website Designing Company, offering affordable It Solutions...
 
Choosing the best dumpster rental company
Published by Travis Killian on July 31st 2012 | Business
There are so many things you need to consider when planning to hire a dumpster rental service. As yo...
 
Important points to remember when registering a company in China
Published by Barker Hicks on April 28th 2012 | Business
As a foreign investor there are China Company registration guidelines that are provided by Chinese c...
 
Get complete IT solution only at ePixel web design company India
Published by Epixeltechnologies Tech on December 1st 2011 | Business
ePixel Technologies is a fast growing and leading PHP web development India. Website is way to get m...
 
The services provided by a Groundwork London company
Published by James Blee on July 17th 2012 | Business
Groundwork London services tend to be undertaken by professional companies who specialise in all asp...
 
Hydrocarbons One of the Best Cooling Agent Manufactured by oz-chill company.
Published by Oz Chill on February 8th 2012 | Business
It is natural occurring and non toxic gas that is not dangerous for user other gases are very danger...
 
About the advantages of various types of video surveillance storage technologies
Published by Guardlyer on March 23rd 2012 | Business
For web-based audio and video streaming, a great shadow, in the case of a large number of audio and ...
 
Usefulness of online payroll company for small business
Published by Julia Roger on January 6th 2012 | Business
Small business establishments with around forty to fifty employees might require the services of pro...
 
What to look for in a Stage Hire company
Published by Mary Porter on July 25th 2012 | Business
Try to relax when you think about a Stage Hire, forget all those things that went wrong when you hir...
 
Assure your company’s growth with competent marketing consultants
Published by Marketingspace on May 14th 2012 | Business
Undertaking promotional activities to advertise various products is an essential thing for any sort ...