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Bad Telemarketing Tactics to Avoid

By Belinda Summers Subscribe to RSS | August 17th 2012 | Views:

In all businesses, it is very important to make sure that all your activities are properly arranged to help you succeed.  This is true especially in the area of lead generation and appointment setting. A properly organized and well- performed telemarketing campaignb is very important if you want to generate qualified B2B leads. There are a lot of things that you have to take into consideration if you want to produce good results.  But sometimes, there are things that you end up doing that you should not be doing at all. You need to know what these bad business practices are so that you can avoid, or improve on them, all together. So what are these marketing blunders you might commit?

1.You spread yourself to much – that is a common mistake by appointment setters. In your attempt to reach out to so many market segments, you are not really getting any good impact at all. To rectify this, you will need to focus on a few segments that you can be sure to be good at. Remember, it is better to be the best in a few things that being mediocre in a lot of stuffs.

2.Ignoring customer segment – there is a difference between entering the market and ignoring the market. For one, you need to be familiar with the market that you want to enter, since there is the possibility that your telemarketing campaign might target the wrong segment. Research your customers, learn from the data that you will be able to retrieve.

3.Trying to be perfect – sometimes, we all fall into this habit of trying to make things perfect. Sure, perfection is the goal of many of in lead generation and appointment setting campaigns, but it is human nature not to be perfect. Insisting on making sure everything fits perfectly is not really a good business idea, since we might end up wasting resources to fine-tune minute details.

4.Getting carried away by negativity – sure, there will be cases where we meet prospects and former customers who are not happy with the product or service we provided. The best advice here is to stay calm. There is also the possibility that these negative comments have a grain of truth in them. Analyze them, and you might be able to use the data to improve your business.

5.You slow down – this mistake is also a common fault for any marketer. Remember, marketing is a very tough race. You have to keep up with your pacing if you want to stay in the lead. Failing to do that and you will find yourself being beaten by competitors. So keep it up, do not stop nor slow down. That is the only way to keep your lead. 

Yes, these can be really bothersome business habits, but as long as you keep a close watch so that you do not fall into these traps, then you will be fine. What is important is that you keep up your pace, keep on improving, so that your lead generation and appointment setting campaign will not fail. One of your options is to outsource to a reliable telemarketing company, they provide their telemarketers with professional trainings that will avoid bad telemarketing and cold calling practices.

Belinda Summers - About Author:
Belinda Summers works as a professional consultant. She helps businesses increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit:

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