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Advertise Garage Sale: Flyers are Powerful Promotional Stationeries

By Rohit Sharma Subscribe to RSS | May 7th 2012 | Views:

Garage sale initiatives need to be properly planned to reap maximum dividends. However, general people who don’t possess any business acumen make a great mistake by ignoring the potentiality of marketing and advertising. Many of the domestic yard sale organizers believe that a single or few classified advertisements in the local newspapers will deliver the desired result in pulling crowd to the sales pavilions. They make even greater mistake by publishing this ad only a few days prior to the actual sales event. They fear that the comprehensive promotional activities will pinch a big hole in their pockets and drain too much money. However, you should advertise garage sale if you want to stand a chance of making a hefty profit margin.

The simple equation is that you need to utilize the maximum possible advantage of advertising to draw maximum crowd, otherwise you will simply lose the plot. If you fail to reach out to the majority of the prospective customers then naturally you will have to sell the offered items at much below than their ideal price. According to the simple logics of marketing, you will get good price for products when there will be enough interest for them among the customers. If there are few customers then the price range will not increase. Here lies the importance of effective advertising campaigns.

There is a growing tendency among the general people to avoid flyer as an effective advertising tool. They find it quite time-consuming affair to utilize fliers. Moreover, they think that these traditional promotional aides have no more significance. However, this is not correct. If used properly and intelligently with a dash of creativity then flyers can play big in drawing crowd’s attention towards the promotional information. They need to be posted at the bulletin boards in places where large number of footfalls is witnessed. However, it is also to be kept in mind that such prime locations witness a crowd of advertising messages. So, you need to be quite unique in your presentation style to make your effort count in the crowd. Use bright papers with contrasting textual colors to make your ad content prominent. A bold headline with an attractive catch line is always welcome to easily grab attention of the passersby. Place the USP of your business in the catch line; say for example special discount on certain items can be put here.

Just pack all your flyers in your car on a weekend and embark upon a short tour. Stop at every major store that you come across on your way and check with them if they allow you to put up your advertisement copies at their places. If so then it will prove to be quite effective step in this regard.

You can never ignore the power of business promotions but to advertise garage sale through every possible avenue that can get hand to. Even taking use of large gas balloons prove to be quite effective in attracting the attention of prospective customers even from a distance. There is no dearth of unique advertising platforms. Flyers serve as key accessories in promoting home-based business initiatives.

Rohit Sharma - About Author:
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