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7 Strategies on Engaging Customers for Your Outdoor Advertising Campaigns

By Harry Tan Subscribe to RSS | December 5th 2011 | Views:

Effective advertising requires a “call to action” from consumers so that you’ll be able to get results. Most consumers fall victim to the so- called “I’ll do it later” syndrome. Setting aside the purchase of your product or service will lessen the chance of your consumers to actually make that purchase. If you want to truly reap the benefits and advantages of your outdoor advertising campaigns, one of the elements that make it a success is when your advertisement urges the consumer to take action. Here are a few tips on how you can make your consumers act now.

1. Create a Deadline

Creating a deadline will give your customers a sense of urgency. It’s probably because we’ve become conditioned by endless home works and projects during our school days. By creating a cut- off date, you’re sending out a message that the consumers have only a short amount of time to buy your product or service and that it’s best to buy it now while they still can. You can also incorporate deadlines with freebies and upgrades.

2. Warn of Price Increase

Consumers are always attracted by a good deal. Give out a message to your customers that they’ll be getting a bargain as long as they buy your product or service as soon as possible. By letting them know of an incoming price increase, your consumers will be urged to buy your products or avail services from an Outdoor Advertising Agency Media owner before that happens.

3. Free Trial

Free trials are a great way to gain new customers. It introduces your potential customers of what you have to offer. Games use this strategy quite often. Once your consumer is hooked on your product or service, they will be urged to buy it right away.

4. Incentives

Everybody loves getting rewards and free gifts. Who would refuse to buy a product that comes with free gifts? Exactly. This will also urge your customers to buy more.

5. Refund

Giving people money back guarantee will let them know that there’s no risk in buying your product. This will erase doubts of whether your product will be able to satisfy them.

6. Free Upgrades and Accessories

Like I said, everybody loves freebies. This will urge consumers to take advantage of your offer before it runs out.

7. Action Phrases

It’s important to include action phrases in you advertisements urging the audience to avail of your products and services. It helps to be assertive.

Advertising agencies Outdoor Media Owners, like SMRT Media, will also be able to help you come up with a successful outdoor digital advertising campaign. Advertising and marketing is a huge investment. Make sure you don’t waste your money by strategizing

Harry Tan - About Author:
SMRT Media is an Outdoor Advertising Agency based in Singapore that offers reliable Outdoor Advertising Solutions. For Effective Outdoor Media Advertising Campaigns, check:

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