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5 Things to Think About for Creative Outdoor Media Advertising

By Harry Tan Subscribe to RSS | February 16th 2012 | Views:

There are so many brands today that are competing for the consumer’s attention. The consumer also is being constantly bombarded with advertisements that they instinctively tune it out. That’s why it’s important to come up with new ways to attract customers and get them to notice the advertisement. Outdoor media advertising has a huge advantage when it comes to capturing the consumer’s attention because outdoor advertisements can never be turned off or easily ignored. It can be placed within the consumer’s environment so that they will be constantly reminded of it. Here are a few things to boost outdoor media advertising’s effectiveness:

1. Think of new ways for customers to experience the product or service

Attract customers and get attention by giving the audience a unique brand experience through outdoor media advertising. It’s just as Steve Jobs said: “Think Different” because people like exploring new and different things. It gives them a sense of excitement and wonder. A unique brand experience through advertising will make customers feel how exciting and fresh the product or service is.

2. Think of new ways to communicate

Let’s face it. We’re now living at the digital age. Consumers are no longer limited to wired telephones and desktop computers in order to communicate. These days, the consumer is connected with the internet everywhere and every time. Thanks to wireless internet, the world has become smaller. And this is a huge opportunity that advertisers and advertising agencies can take advantage of. New technology means new platforms. Using these Digital Media tools, outdoor media advertising can be location- based and tailored to the consumer’s needs and expectations.

3. Think of new ways to use existing channels of communication

Before venturing out to new digital platforms, it’s important to make sure that you have exhausted all opportunities that existing channels of communication can offer for Advertising and Marketing media advertising. Billboards are not the only platforms for outdoor advertising. There’s also bus advertising, taxi advertising and train advertising. All of these offer great exposure with cost- effective platforms.

4. Think of events that the brand can sponsor

Sponsoring events is also a great way to increase brand awareness among consumers and potential consumers. Brands that are associated with events that the consumer enjoyed will be able to generate more interest. Outdoor media advertising is great way to reach consumers anytime and anywhere.

5. Think of different media that can be used with the campaign

Outdoor media advertising like Billboards Advertising is also a flexible media that can be mixed with other advertising media such as TV, radio, or print. There have been studies which proved that outdoor media advertising is able to increase the effectiveness of another advertising media when they are used simultaneously for a campaign.

Harry Tan - About Author:

SMRTMedia, a Singapore-Based Company, one of the Best Advertising Agenciesthat offers Successful Advertising Campaignssuch as Billboard Outdoor Advertisingand Subway Advertising.

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