Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Jewelry Industry Today: Role of Alternative Metal Jewelry

By Lina Lambert Subscribe to RSS | December 1st 2011 | Views:

It was a test for many industries around the world when the global recession spread like wildfire a few years ago. Right now, companies and consumers alike have an optimistic outlook and it shows as economies are slowly but surely starting to recover.

The jewelry industry, though luxurious and very rewarding, becomes easily vulnerable when economic challenges arise. That is why a lot of jewelry retailers have to be resourceful and flexible when trying to stay relevant in the industry.

One such strategy that many high-end and mid-range jewelry retailers employed to survive the recession is offering alternative metal jewelry together with their precious metals collections. Stainless steel jewelry in particular has gotten very popular among customers, mostly with men though appreciative women are not so far behind. The shift in consumer interest and priorities plus the fact that spending habits have been altered by the economic challenge made many jewelry retailers invest in alternative metal jewelry. And it paid off quite nicely, as many say that embracing the affordable side of the jewelry industry is what saved many jewelry retailers to ruin.

In addition, alternative metal jewelry has also gotten the attention of high fashion designers and brands like Vivienne Westwood, Armani and many others. Infusing their collections with alternative metal jewelry and giving stainless steel jewelry a make-over increased the number of consumers who now purchase these once exclusively elitist products. Which begs the question whether there is still a line between fine and fashion jewelry when the perspective of most consumers with regard to value has drastically shifted?

Though some might argue that gold will always be the top dog of fine jewelry, it cannot be denied that alternative metal jewelry like stainless steel jewelry has started to grow on customers wanting affordable and stylish accessories. And as the economy and the jewelry industry start to recover, it appears that alternative metal jewelry also can stand toe to toe with fine jewelry, as top brands and jewelry retailers now offer stainless steel jewelry in the price point that is just a few hundred dollars below silver jewelry.

What makes the jewelry industry great is it never stands still. The jewelry industry is as dynamic as the consumers who appreciate it. Whether alternative metal jewelry will continue to move forward or not, the fact remains that products, like stainless steel jewelry, has served an integral part in the jewelry industry, helping jewelry retailers survive and even succeed amidst the recession.

Lina Lambert - About Author:
Lina Lambert, loves to write article out from her collections especially accessories, gadgets and jewelries from Inox Stainless Steel jewelry either for men and women as alternative metal jewelry. Visit the
website and learn more about the products that beautifies men and women as mens steel jewelry and womens steel jewelry respectively.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Jewelry Articles Subscribe to RSS

The sweetness of Silver jewelry
Published by on April 20th 2012 | Jewelry
Silver jewelry is that the dream of a team of former jewelry Business specialists with an in-depth h...
Vintage jewelry pieces make everyone proud of their beauty
Published by Harry Smith on February 6th 2012 | Jewelry
Jewelry is precious ornament for all of us, and we require large collection of vintage jewelry in ou...
Indian Fashion Jewelry Collection from India and jewelry History.
Published by Dhiman Chatterjee on December 27th 2011 | Jewelry

Jewelry worn by Indian brides are largely similar, though there are a few regional and cultural ...
Pandora jewelry
Published by Rottermond123 on March 30th 2012 | Jewelry
Pandora jewelry - Looking for a particular style, color, symmetry, theme, gold, silver or an excitin...
Hunting down the best handcrafted gold jewelry online
Published by Ashley Carron on March 21st 2012 | Jewelry
The most important aspect of a woman’s beauty is the accessories she wears with the kind of design...
Personalised jewelry for Memorable Moments
Published by Robert Young on March 13th 2012 | Jewelry
Personalised jewelry is in high fashion and people love to gift them to their most loved ones in ord...
Vintage jewelry collection bring it on wedding
Published by Harry Smith on December 12th 2011 | Jewelry
Vintage signifies pieces that are in fashion since a long time, people have different opinions towar...
Lavishing and graceful look of vintage jewelry
Published by Harry Smith on November 29th 2011 | Jewelry
The term vintage itself signifies how amazing it is, vintage term is associated with patterns...
The online jewelry store for exerting that exquisite choice
Published by Berrytim80 on May 29th 2012 | Jewelry
Somebody has rightly said that jewelry is one of the best friends of women. It is a thing of pure jo...
Displays - best way to demonstrate your jewelry pieces
Published by John Kennedy on December 19th 2011 | Jewelry
Let the jewelries get their deserving importance of shining out in the most stunning look being plac...
For quality and price deal with the best wholesale distributors of fashion jewelry wholesale
Published by Julia Bennet on January 8th 2012 | Jewelry
Women love buying jewelry, there is no two way to it. Ask any women if she loves jewelry and you wil...
Buy astonishing vintage jewelry at online shops
Published by Harry Smith on December 26th 2011 | Jewelry
Jewelry and women have a quite strong bonding since the origin of life...
Greatest collection of all time at vintage jewelry
Published by Harry Smith on February 13th 2012 | Jewelry
When it comes to vintage jewelry patterns, only few of the online stores will be in your mind...
Get precious and quality jewelry
Published by Paul on July 18th 2012 | Jewelry
Everyone loves jewelries. From common man to rich celebrities everybody is attracted to jewelry. Peo...
Fashionable larimar jewelry
Published by Alina Nikol on March 21st 2012 | Jewelry
Larimar jewelry is rare as it is from a small region in the Dominican Republic but is not known to e...
A glance at the jewelry box types
Published by Arunincy on August 10th 2012 | Jewelry
Safety jewelry box is one where you can protect your precious jewels from getting damaged or being t...
Oka Jewelry - e store for fashion jewelry
Published by Patric Ronald on July 2nd 2012 | Jewelry
At times, the costume fashion jewelry may also contain some crystals. These crystals give the jewels...
Urn jewelry to recall the passing of your loved one’s
Published by Smith Wymondham on December 15th 2011 | Jewelry
Presently cremation bracelets is starting to become a superb solution intended for commemorating thi...
Why amber jewelry is precious?
Published by Amberjewelry on February 29th 2012 | Jewelry
What is Amber? Amber is millions of years old stone which has the power to protect health, reduces ...
History made by vintage jewelry shop
Published by Harry Smith on July 17th 2012 | Jewelry
Enjoy your latest collection of vintage jewelry that has gained immense popularity in recent time,...