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Building a Strategic Jewelry Inventory

By Lina Lambert Subscribe to RSS | May 31st 2012 | Views:

Attracting customers is the blood of any retail business. And for a retail jeweler, building an inventory that appeal to as many people as possible is vital for success and staying relevant in the industry.

With so many products flooding the market from various jewelry manufacturers and designers, retailers need a keen eye for craftsmanship and a good sense of deducing future trends to insure that the investment for inventory will not go to waste. To give a fresh perspective on how to create an attractive and strategic inventory that will attract jewelry shoppers, here are some tips on how to select the best products to put on your retail store.

Define your business. What is your niche? Who are your target markets? Do you like to project an ambience of high end luxury or maybe an affordable, casual shop? Attracting the right kind of clients is the first step on selling a product and this can be achieve by creating a space that your customers will find comfortable. If you want to target young customers, offer products that are more youthful, not too sophisticated or delicate and most importantly, priced in the range that they can afford like stainless steel jewelry. Focus on what you think your target customers are looking for then build your inventory on this.

Stock up on timeless pieces in terms of style or design. These types of jewelry usually have very general design themes like floral, heraldic, Gothic and many others that do not go out of style for a very long time. They also tend to go back after a few decades as fashion progress. Simple, single-tone rings or charm bracelets are good examples of timeless pieces.

To ensure variety, also offer jewelry that is on trend or getting attention in the mainstream. See what are strutting down the runways and be inspired to show similar pieces on your inventory. Good source of what are "in" can be found on pop culture icons like celebrities, TV shows, movies and others. Emerging alternative metals like tungsten carbide, titanium and stainless steel jewelry are also great pieces to offer today.

Inventory must have a sense of cohesiveness but not to the point of being too flat. Offer products that can work with each other like jewelry collections and gift sets. This shows a sense of association and can also help encourage customers to buy more than one piece. Also, do not be afraid to offer style advice on which jewelry can be worn with others so that customers will also notice other pieces and not just focus on one. Even though the customer did not buy the ring with the bracelet on the same sale, at least you were able to bring it to the client's attention and maybe purchase it on another time.

There is no exact formula in creating the perfect inventory but with careful planning and creative thinking, retail jewelers do not have to worry about attracting customers and staying relevant in a competitive industry.

Lina Lambert - About Author:
Lina Lambert, loves to write article out from her collections especially accessories, gadgets and jewelries from Inox Stainless Steel jewelry either for men and women as alternative metal jewelry. Visit the website and learn more about the products that beautifies men and women as mens steel jewelry and womens steel jewelry respectively.
stainless steel jewelry, womens steel jewelry

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