Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Alternative Metals and Younger Customers Help Businesses Survive Recession

By Lina Lambert Subscribe to RSS | May 26th 2012 | Views:
loading
 
  



The economy has a great influence when it comes to consumer behavior. Due to the global recession, businesses across all industries had to get innovative whether it is the product they sell or the customers they target.

One of the more resilient industries after the economic crisis began is the jewelry industry. Because it is considered a luxury, many people had low expectation on how jewelry businesses will fair when the recession took its toll but the industry surprised everyone due to its staying power.

High end retailers started offering alternative metal jewelry like titanium, tungsten carbide and stainless steel jewelry to soften the blow of the recession. By giving inexpensive options, retailers provided their customers luxury even in hard economic times. Alternative metal jewelry also opened many businesses to other consumer markets in the form of younger people.

According to research, many people develop brand loyalty during their teenage years that can last up to adulthood. Because of this, targeting the youth as a market can be very rewarding to a jewelry business. Teenagers have control not just to the products that they buy but can also influence their parents' purchases.

As of the moment, alternative metals like stainless steel jewelry have great appeal to the young market. Due to their limited spending power, stainless steel jewelry got the attention of younger customers because of its affordable price and good quality. Also, jewelry retailers must not forget that it is natural for customers to buy up in time and tapping the youth as a target market by offering inexpensive products can have profitable results for years to come. These products introduce the business brand to these customers, who usually tend to buy up as their social or economic status improves.

The resilience of the industry can be connected to how entrepreneurs have innovated and became flexible on how they do their business. Not being afraid of exploring other facets of the business gave jewelers the ability to adapt and survive. Jewelers began offering fresh and innovative products in affordable price point and expand their consumer markets which appeared to be a great strategy to recession-proof their businesses.

Lina Lambert - About Author:
Lina Lambert, loves to write article out from her collections especially accessories, gadgets and jewelries from Inox Stainless Steel jewelry either for men and women as alternative metal jewelry. Visit the website and learn more about the products that beautifies men and women as mens steel jewelry and womens steel jewelry respectively.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/jewelry-articles/alternative-metals-and-younger-customers-help-businesses-survive-recession.htm

Related Jewelry Articles Subscribe to RSS

Buy astonishing vintage jewelry at online shops
Published by Harry Smith on December 26th 2011 | Jewelry
Jewelry and women have a quite strong bonding since the origin of life...
 
A glance at the jewelry box types
Published by Arunincy on August 10th 2012 | Jewelry
Safety jewelry box is one where you can protect your precious jewels from getting damaged or being t...
 
Best way to buy wholesale costume jewelry and wholesale clothing apparel
Published by Julia Bennet on January 7th 2012 | Fashion
For those of us that cannot always afford branded stuff, wholesale costume jewelry and wholesale clo...
 
Costume fashion jewelry
Published by Patric Ronald on July 2nd 2012 | Jewelry
Oka jewellery is one of the best known retail and wholesale costume jewellery as well as fashion jew...
 
History made by vintage jewelry shop
Published by Harry Smith on July 17th 2012 | Jewelry
Enjoy your latest collection of vintage jewelry that has gained immense popularity in recent time,...
 
Oka Jewelry - e store for fashion jewelry
Published by Patric Ronald on July 2nd 2012 | Jewelry
At times, the costume fashion jewelry may also contain some crystals. These crystals give the jewels...
 
For quality and price deal with the best wholesale distributors of fashion jewelry wholesale
Published by Julia Bennet on January 8th 2012 | Jewelry
Women love buying jewelry, there is no two way to it. Ask any women if she loves jewelry and you wil...
 
Urn jewelry to recall the passing of your loved one’s
Published by Smith Wymondham on December 15th 2011 | Jewelry
Presently cremation bracelets is starting to become a superb solution intended for commemorating thi...
 
The best and famous jewelry houses
Published by Justin Methew on January 18th 2012 | Jewelry
As we know, that there are many beautiful ranges of ornaments, available in the market but when we t...
 
Personalised jewelry for Memorable Moments
Published by Robert Young on March 13th 2012 | Jewelry
Personalised jewelry is in high fashion and people love to gift them to their most loved ones in ord...
 
Get precious and quality jewelry
Published by Paul on July 18th 2012 | Jewelry
Everyone loves jewelries. From common man to rich celebrities everybody is attracted to jewelry. Peo...
 
Greatest collection of all time at vintage jewelry
Published by Harry Smith on February 13th 2012 | Jewelry
When it comes to vintage jewelry patterns, only few of the online stores will be in your mind...
 
Combination of class with beauty through vintage jewelry
Published by Harry Smith on April 9th 2012 | Jewelry
There is a charismatic effect of vintage jewelry that attracts people and makes them appear beautifu...
 
Pandora jewelry
Published by Rottermond123 on March 30th 2012 | Jewelry
Pandora jewelry - Looking for a particular style, color, symmetry, theme, gold, silver or an excitin...
 
Fashionable larimar jewelry
Published by Alina Nikol on March 21st 2012 | Jewelry
Larimar jewelry is rare as it is from a small region in the Dominican Republic but is not known to e...
 
Indian Fashion Jewelry Collection from India and jewelry History.
Published by Dhiman Chatterjee on December 27th 2011 | Jewelry

Jewelry worn by Indian brides are largely similar, though there are a few regional and cultural ...
 
Vintage jewelry collection bring it on wedding
Published by Harry Smith on December 12th 2011 | Jewelry
Vintage signifies pieces that are in fashion since a long time, people have different opinions towar...
 
Amber Jewelry – the classic piece of jewelry
Published by Amberjewelry on December 26th 2011 | Jewelry
There are such a big amount of varieties of amber jewelry within the market nowadays, that you'll be...
 
Lavishing and graceful look of vintage jewelry
Published by Harry Smith on November 29th 2011 | Jewelry
The term vintage itself signifies how amazing it is, vintage term is associated with patterns...
 
Displays - best way to demonstrate your jewelry pieces
Published by John Kennedy on December 19th 2011 | Jewelry
Let the jewelries get their deserving importance of shining out in the most stunning look being plac...