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What You Need to Know About Social Media Marketing

By Staci Burruel Subscribe to RSS | April 17th 2012 | Views:

With the growing importance of the Internet to people all over the world, common sense dictates that tapping this bottomless well of opportunities is the best way to market your business. Most businesses do this by setting up websites and offering discounts for online customers. But with the rising number of people that use social networking sites, a niche in internet marketing has started to use social media as a marketing tool.

Social media marketing is drawing attention to your company through social networking sites. People make personal connections to websites, and companies take advantage of these to make marketing more personal and increase brand recall. Even a small business on a budget can do this. For some though, it can be intimidating and quite confusing.

Where should you market?

There are a lot of social networking sites that people use. The most popular would be Facebook, Twitter, Tumblr, LinkedIn, and Youtube. You don’t have to regularly use all of these, but establishing a presence in several would be good for your company. You can initially try all of them and then focus on one that gets you the highest number of hits.

Is it expensive?

Even a small business on a shoestring budget can use social media marketing. You can opt to either do it yourself, or hire the service of internet marketing companies. If you are a start-up business, getting help from third-party companies can be best for you. Most of these services are relatively inexpensive.

Is this kind of marketing useful for every business?

Social media marketing allows you to reach a large number of people with a wide range of preferences, backgrounds, and needs. No matter what service or product you sell and provide, setting up Facebook pages for business will help get your target market’s attention. This will establish a loyal consumer base and increase revenue.

What other strategies can you pair with social media marketing?

When you hire the services of internet marketing companies, the first thing they would do is offer you bundle packages that include several internet marketing strategies. This would include optimization of local business listings, social media marketing, and website design. The good thing about internet marketing is it does not limit your marketing strategies.

With the benefits of social media marketing, there’s every reason for your company to have an established presence online. For more information on social media marketing, business directory listings, and other forms of internet marketing, you can visit or

Staci Burruel - About Author:
For more details, search Facebook pages for business, business directory listings and local business listings in Google for related information.

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