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Want to Know the Effect That SEO Can Have on Your Web Design?

By George Subscribe to RSS | May 4th 2012 | Views:
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When an individual hears about search engine optimization (SEO), he or she automatically thinks about the content of the website. SEO has a lot to do with the quality of the content, the keywords in the content, the handling of the keywords, and the process of creating meta-tags, however, web design will have a role to play. Seldom do people think that the web design has anything to do with SEO, but it surely does. Search engines usually rank the websites that have the best designs highly, however, they also needs to meet other SEO conditions for the best possible ranking.

One way to achieve the above is through using back links. These links are placed in different websites that will direct a visitor to your website. The websites that they are placed in have to be high-ranking websites, which have a lot of traffic, and if possible, these sites should be related to your website in terms of the product, service or content. When search engines are ranking websites, this is one of the things that is considered, and the better your links are, then the higher your website will be ranked. It is therefore very important to have an online marketer and web designer who are able to put up links of your website in the best websites, and through this, you remain ahead of the competition.

The second way through which your website can improve your SEO ranking is the emphasis you put on H1 headings. The robots that search through websites in order to display them to online visitors look at the H1 tags, since these outline the content, and they determine how fast your site will be drawn out. Your H1 tag has to match the robot search strongly, and together with other conditions, this will determine how high the ranking of your website will be. In addition, the H1, H2 and H3 tags will offer your articles a structure, which will attract the robots to your website, since these will prove that your website is clear and relevant.

Some things that you should avoid to the greatest extent include using content that is in PDF format. PDF is not very attractive when your intention is to comply with all the rules of search engine optimization. This kind of content will lead to your website not being indexed by some prominent search engines such as Google.

Another thing to avoid is the use of images where they are not required. There are people who use images on their website in the place of written content, or as headers of their websites, although this might be attractive, it does not help when it comes to search engine optimization. There are still search engines that do not rank images, and therefore content on your website will determine how visible you are in the Internet.

Therefore, when you want to attract many visitors to your website, it is very important to be keen to apply the relevant optimization strategies and of equal importance, you need to make sure that the design of your website is working hand in hand with your optimization goal.

George - About Author:
A prolific Toronto SEO company would know the link between successful SEO and efficient web design and this is a trump card for you if you hire such a provider for your web marketing campaign!

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