Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The Website as a Tool for Indianapolis Search Engine Marketing

By Glenn Evans Subscribe to RSS | May 29th 2012 | Views:

Today, advertising is more than just print ads, TV commercials, radio jingles, and billboards. Customers are increasingly turning to the Internet for their source of information. This shift in customer habits provides an opportunity for you to make your mark online via a good company website; however, before you hire your web designers, here are some things you may want to know about websites.

In 1990, a CERN physicist named Tim Berners-Lee created the World Wide Web (WWW). Three years later, CERN announced that the Web was open for public use. In its early days, the Web functioned like a directory; users browsed through it and downloaded files. Back then, website content was in simple black-and-white text; think Notepad.

A website has at least one of these functions: personal, commercial, government and non-profit. Personal sites include blogs and social networking sites. You can distinguish between the last three sites through their domain names; “.com” for commercial websites, “.gov” for government, and “.org” for non-profit organizations.

Websites are usually hosted on a hypertext transfer protocol (HTTP) server; if the server is secured, the domain name starts with “https”. When you search for something on the Web, the search engine retrieves data from these servers and brings them to you. You may put up a content-based site, or a product or service-based site.

If you browse a website and numerous ads show up, it’s likely that you’re looking at a content-based site. For instance, suppose you live in Indianapolis, Indiana and love to watch videos about guitarists every day. One Indianapolis search engine marketing technique is to place ads related to the content you’re watching. Don’t be surprised if you suddenly see ads on Indianapolis guitar tuners beside the video of that awesome “finger style” guitarist you’ve been following.

Product or service- based sites are more straightforward. When you open them, you’ll see text, videos and links related to the products and services displayed on the website. Using the previous example, part of Indianapolis website marketing is to create compelling content on Indianapolis guitar tuners, and to ensure that this content is easily found by search engines and, consequently, web users.

Before you figure out the best Indiana search engine marketing technique for your company, you need to have clear goals about what you expect your website to achieve. If you want your customers to be thoroughly informed about your product, you can use a product or service based site; on the other hand, a content-based site may be more appropriate if your revenues are derived mainly from web traffic. For steps to create a quality website, read

Glenn Evans - About Author:
For more details, search Indianapolis search engine marketing , Indianapolis website marketing, and Indiana search engine marketing in Google for related information.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Internet Business Articles Subscribe to RSS

PPC Web marketing considering the Canada Potential audience
Published by Burt Collins on February 24th 2012 | Internet Business
A very effective advertising campaigns ads open to press announcements industry is each of our Ppc t...
Importance of an Internet marketing UK organization
Published by Wildnet Technologies on May 4th 2012 | Internet Business
Internet Marketing UK – Wildnet Technologies is leading and Google certified trusted Internet Mark...
Online marketing strategies for businesses
Published by Julia Bennet on January 25th 2012 | Internet Business
The internet has provided businesses with an effective marketing channel. Consequently, many busines...
Specifically how Web 2.0 Will have Stricken Affiliate marketing online?
Published by Andrew Wilkinson on April 16th 2012 | Internet Business
In functioning your company while disappointed on what you are reaching, something else you should g...
Internet marketing are getting popular
Published by Eminent Socialmedia on May 22nd 2012 | Internet Business
Social media gives a lot of beneficial service as they increase popularity among the visitors and ca...
Online marketing to improve business
Published by Heena123 on February 8th 2012 | Internet Business
Marketing is a much needed strategy in any business to succeed. The success of it is defined by only...
Social media marketing tools – what are the right ones for your small business?
Published by Wsiworld on August 1st 2012 | Internet Business
Social media marketing tools – what are the right ones for your small business?...
Looking for a franchise opportunity? Why not try an internet marketing franchise through WSI
Published by Wsiyorkshire on June 21st 2012 | Internet Business
Are you looking forward to owning your own franchise? Then why not a WSI franchise? They give you th...
Marketing with Facebook - the power of Facebook for online marketing
Published by James Blunt on November 25th 2011 | Internet Business
It's probably a reasonable assumption that most Internet marketers now recognize the potential and p...
Performed Web 2.0 are not able to Perfect Internet website marketing?
Published by Bell Alphonse on April 18th 2012 | Internet Business
There are many of websites also applications whom combine retail therapy and looking out to guarante...
Internet marketing services a boon to Business
Published by Excellent Solution on February 25th 2012 | Internet Business
Internet marketing services are available at reasonable cost to bring success to an organization. SE...
Why should you choose to join dental internet marketing companies?
Published by Alan on March 14th 2012 | Internet Business
Everyone knows that whatever business you are in you need paying customers to survive. That may soun...
The scope of internet marketing in India
Published by Manas Sadangi on March 17th 2012 | Internet Business
There are a number of things that have changed a lot in the recent past. One of the best things that...
Internet marketing for startup
Published by Nichole Barker on August 22nd 2012 | Internet Business
For business that is potentially struggling in a startup stage every dollar counts....
Online marketing
Published by Julia Bennet on January 25th 2012 | Internet Business
As competition among businesses becomes stiff, companies are increasingly looking for ways through w...
Law firm Internet marketing
Published by Julia Bennet on February 21st 2012 | Internet Business
Nowadays, everyone is looking to develop a powerful online presence, including law firms. The concep...