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SEO and Pay-Per-Click Marketing: when to Use Them

By Staci Burruel Subscribe to RSS | April 17th 2012 | Views:

Online marketing has experienced a surge in popularity in recent years, and it still continues to grow. One testament to this is the increasing number of people who prefer shopping online over going out to drop by an actual store. There’s no denying that online marketing has made it easier for people to make a purchase. In the world of Internet marketing, there are two popular search marketing methods that a company can use to improve web visibility: search engine optimization (SEO) and pay-per-click (PPC) advertising. A company can use both to maximize its online profile, but budget constraints often make this difficult. Trying to do both with limited resources might result in neither method improving the business.

If you are a business owner who is planning to launch an online search marketing campaign on a minimal budget, it will be better if you focus on only one method to strengthen your web presence. Which method will work better for you? Below are examples that will help you determine when to use either method.


Both SEO and PPC are effective strategies to get prospective customers to visit a website. One tactic may work for a company while another may encounter difficulties given the same situation. To succeed with either method, a marketer needs to study how SEO and PPC can broaden or limit the business to which it is applied.

There are common grounds where both methods can be used, as proven by the experience of professionals in the local search engine marketing field. They say that SEO is ideal for consistency over immediacy in results, increasing the value of your website, and establishing a solid reputation online. PPC, on the other hand, is best for immediacy, dominating search results, promoting limited offers, and targeting a specific demographic area.

There will be occasions, however, where one method won’t generate the expected result. This is not unheard of in the realm of online marketing. Predicting future trends in local search marketing services is possible, but there’s no ironclad guarantee that everything will work in your favor. Despite this, though, the value of SEO and PPC cannot be contested. They are two sides of a very important coin, and it’s nice to know you can flip it over in case one side doesn’t work out.

There are many local search marketing companies that can help improve your business. It is easy to find one that can tell you the appropriate search marketing method for you. Visit for a list of search marketing companies you can choose from.

Staci Burruel - About Author:
For more details, search local search marketing, local search marketing services and local search engine marketing in Google for related information.

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