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Mobile Application Development: Emerging Areas for Small Business

By Dan Brown Subscribe to RSS | June 4th 2012 | Views:

Mobile Application Development for Small Businesses seems an opportunity as well as lucrative business for big and medium enterprises. The growing usage of smart phones and their compatible applications has prompted many companies to venture into designing and developing applications for smart phones business. Especially for small companies and new, this can be a fruitful idea to keep the competition and at the same time a strong presence in the business ecosystem to be.

Furthermore, the software used by mobile device assists the small and medium enterprises (SMEs) to streamline complex business processes, which is also time-consuming and helps them to become more competitive. Moreover, the result is of higher productivity, the availability of real-time data for informed decisions and customer satisfaction. But while designing mobile applications, there are certain things that should be kept in mind.

Guidelines for Mobile Application development for small businesses:

Firstly, always choose latest tools and modern, this will cut down the cost as well risks. Several people will suggest you that purchasing a tool which is modern would be more costly as compared to older tool. However, new tech tools will not only save time and money in the form of resources, which in turn eliminates many costs associated. It’s a onetime investment, normally at the time of buying and installing. If you work in the normal flow to start, you can save your precious time, effort and money.

Secondly, the basic things like what the company needs should be kept in mind. In general, small companies do not want to develop an application which is robust. All they need is that applications that can be properly project their reliability in front of client about a particular project. You will first need an estimate of the important essentials. Once the list is compiled then focus should be on development. Before any successful project, it’s better to make a blueprint.

Thirdly, resources should be used wisely, as majority of small businesses are into habit of ignoring their own resources, before going outside. One should focus on the mobilization of resources within the organization to maximize usage of them. Suppose you have a developer in your company, then try to explore, whether he is capable to develop a product or not. To do this, you may need to transfer knowledge, but this is a very good deal for you because he or she will turn out to be very resource.

You should also focus on reducing the Business Process Cycle by simplifying it. Once the development is done, it is time to make their presence felt outside. Getting your product approved is a long and arduous affair, moreover, not sure if your product will be accepted or rejected by the company of smart phones. So, by reducing the cycle of business processes, you can concentrate on product promotion and marketing.

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