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Internet Marketing: What You Need to Know

By Abigayle Soderstrom Subscribe to RSS | May 15th 2012 | Views:

Websites have now become the medium for gathering information. Sites like Wikipedia, Google and other massive information gatherers provide everyone with near-infinite information at near-instant speeds. Because of this, providing as much information about your business and what it offers is a crucial ingredient in any online marketing strategy.

Online marketing relies on the philosophy that when content is available, people will consume it. Products and services have the most to gain from this philosophy. Not only does it inform the website visitor, but it also presents an ideal marketing platform and selling opportunity. Since people have already visited your site, it only takes the right amount of persuasion to turn them into purchasers.

The Product Landing Page

Most website visitors who are interested in what a company has to offer will likely click to the ‘products’ link in the main menu. Ideally, a product landing page should focus on actual product offerings and not on anything that detracts from the carefully crafted sales message. In simpler terms, a product landing page should not deviate from the selling path.

The Individual Product Page

If your company sells more than one product, each of your products should have its own individual product page. Once a visitor has found your site and navigated through the product page, they should arrive on a singular page solely dedicated to one of your products that they are interested in. This is where web design and copywriting skills become important, and where simple marketing messages have to work cohesively with technical descriptions.


After visitors have read everything about your product that caught their eye, they must find themselves on a page that suggests that they finish what they started, either by making a purchase or becoming a qualified lead for the company. This is considered the most important part of online marketing, that’s why a San Diego internet marketing company’s primary consideration is to convert your site visitors into purchasers.

Like everything else in San Diego internet marketing, there is no fixed formula that works all the time. This can be attributed to the fact that there are so many possible things to sell, and there are equally many ways to present them. Investing in high quality content is a key element in online marketing, because they will define the success of your company’s product or service in the online market.

You may find an internet marketing San Diego company for your online marketing needs by simply browsing through the web. Learn more about web design as a marketing tool at

Abigayle Soderstrom - About Author:
For more details, search San Diego SEO internet marketing and internet marketing company San Diego in Google for related information.

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